Your homepage is the first thing
Google and ChatGPT read.
In one hour, we'll fix the five things it's getting wrong.
You already know SEO matters. What nobody tells you is where to start. So we're starting on one page — the one search engines and AI tools read first — and I'll walk you through it live while you follow along on your own site.
Every season it stays unclear is another season the clients searching right now book whoever Google can find instead.
Taught live by Melissa Arlena — 18+ years behind the camera and an SEO educator who booked her own calendar straight from Google (no tech degree required).
“She breaks down the complex topic of SEO so that a non-tech savvy person (like me, haha) can understand it and take action to improve their rankings.”
Laura Nockett · Photographer
SEO isn't dead. Search is changing.
You've probably seen it a dozen times this month — SEO is over, everyone's using AI now. And if you never quite got SEO figured out in the first place, that lands like one more thing you're already behind on.
So here's what's actually happening. Your dream client can open Google and search “newborn photographer in Richmond.” Or she can open ChatGPT and ask for a recommendation. Two different tools — and both of them are reading websites to work out who fits.
Which means the job hasn't changed. What do you photograph? Where are you? Who do you serve? What should you be known for? Answer those clearly and you're easier to find in both places. Leave them fuzzy and you're hard to find in either.
You don't need a second strategy for AI. You need one page that says plainly what your business is — and that's the page we're fixing.
You don't need more SEO tips.
You need to know exactly what to fix.
SEO gets overwhelming fast. Keywords. H1s. Page titles. Meta descriptions. Alt text. You know you should be doing something — but figuring out what matters and where it goes is usually where everything stalls.
In this workshop, I'm narrowing it down for you. Open your homepage, grab your workbook, and follow along as I walk you through the five fixes I'd start with first.
- Pick the one keyword your homepage should be built around
- Rewrite your main headline (your H1) so it's built around that keyword
- Fix your page title & meta description — the text that actually shows up in Google search results
- Add a clear "who / what / where" section so Google, AI tools and your visitors instantly get who you're for
- Weave your keyword through your copy and your photo alt text (the hidden description behind your images)
Your homepage is the front door.
It's usually the first page Google reads, the first page an AI tool pulls from, and the first page your dream client lands on — which makes it the highest-leverage place to begin.
You don't have to fix your entire website this week. You just need to give your most important page a job. Get the foundation right, give it a little time to bake, and everything you build on top of it works harder.
Three steps to a homepage that gets found
Save your seat
Grab your $37 spot and I'll send over your workbook and the details.
Show up live
Join live on Sep 15 and follow along as I walk you through the five fixes, step by step.
Get found
Leave with it actually done — a homepage that finally works for you.
Hi, I'm Melissa.
I make SEO make sense.
I'm not just an SEO expert. I'm a photographer who's ugly-cried over an empty inbox (more than once, if we're being honest).
I know what it feels like to pour your heart into your work and wonder why no one's finding you. To watch photographers with half your talent rank above you, and start to think maybe SEO just isn't your thing.
But here's what I've learned after 18+ years behind the camera and 10+ years in IT: SEO isn't hard. It's just been taught wrong. I speak both photographer and tech, so I can turn the confusing stuff into simple steps that actually make sense. No jargon. No overwhelm. Just "do this, then this, then this."
I've relocated twice as a military spouse and ranked page one in brand-new markets within six months, both times, and I've helped 125+ photographers do the same. (Results vary, and SEO compounds over time.)
Now I want to make it easy for you, too, starting with your homepage.
You don't have to be the techy one
She breaks down the complex topic of SEO so that a non-tech savvy person (like me, haha) can understand it and take action to improve their rankings.Laura Nockett
She teaches in such an approachable style and makes the information easy to digest and implement. I feel so much more confident in understanding SEO for my business.Nicole DeTone
Packed with helpful information that would've otherwise taken me years to discover on my own. Especially since she's a photographer herself, so she is "preaching what she practices."Zee Gunchev
Melissa explains everything in a way that is easy to understand. Her guidance has been instrumental for my business.Cassandra Boryszak
Everything you need to fix it in one sitting
- A live, 60-minute implementation workshop — Tuesday, Sep 15 at 1 PM ET
- A guided workbook to fill in as we go, so nothing slips through the cracks
- The full replay, yours through Wednesday, Sep 30
Get Found: The Homepage Fix
All for $37.
Add VIP for $40 at checkout
Upgrade when you grab your seat and you'll also get the VIP coaching session the very next day — Wednesday, Sep 16 at 1 PM ET — where I review real homepages on the spot.
You'll be able to submit your site for feedback, bring your questions to an open SEO Q&A, and keep 30-day access to both replays.
VIP is capped at 20 homepages so everyone gets real time on screen.
You'll see the VIP option right inside the cart below — one click adds it.
A few things photographers always ask
I'm on Squarespace / ShowIt / WordPress. Will this work for me?
Yes. All five fixes are things every platform lets you edit — you just have to know where they live. I'll show you where to find them as we go, whichever one you're on.
I'm really not techy. Is this going to be over my head?
Here's the thing — I spent 10+ years in IT and 18+ years behind the camera, so I speak both. There isn't a single term in this workshop that I don't explain in plain English the moment it comes up. If you can edit your own website, you can do this.
What if I can't make it live?
Come if you can, because the whole point is fixing it with me while I'm right there. But the replay is yours through Wednesday, Sep 30, and the workbook walks you through the same five steps at your own pace.
Is this only for maternity and family photographers?
It's built for portrait photographers, so that's where my examples come from. The five fixes work on any photography homepage.
Does this help me get found in ChatGPT and AI search too?
That's a big part of why we're doing it. AI tools read the same websites Google does — they're just answering in sentences instead of a list of links. So the work is the same work: make it obvious what you shoot, where you shoot it, and who you shoot it for. There's no separate AI checklist to bolt on. Clear beats clever in both.
What I won't tell you is that one hour puts you in ChatGPT results. Nobody can promise that, in Google or anywhere else. What it does is give both of them something clear to read.
What do I need to have ready?
Your website login and an hour where you can actually sit down. That's it. The workbook comes to you as soon as you grab your seat, so you can skim it beforehand if you like.
How is this different from the free SEO advice I've already read?
Most free advice tells you what SEO is. This tells you exactly what to change, in what order, on one specific page — and you do it with me instead of adding it to a someday list. SEO takes time to bake, so this isn't an overnight fix. It's the foundation everything else you do sits on.
What if it's not for me?
Email me within 7 days and I'll refund you, no questions asked. I'd rather you keep your $37 than sit on something that wasn't the right fit.
You don't have to fix your whole website.
Start with your homepage.
Good photographers deserve to be found by the clients who'll pay for their art.
Doors close Tue, Sept 15 at 12:30 PM ET
Your seat is one click away.
Save My Seat — $37