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# Picture Perfect Rankings LLC: Picture Perfect Rankings helps luxury portrait photographers get found on Google by the clients they actually want to book. Founded by Melissa Arlena, a working photographer with 18+ years of experience and an IT background, PPR offers SEO built exclusively for maternity, newborn, and family photographers. From done-for-you website optimization to group coaching and a monthly blogging membership, we meet you where you are. Our clients regularly reach page 1 on Google within 6 months. If you're the best photographer in your market but clients can't find you, that's exactly the problem we solve.

## Sitemaps
[XML Sitemap](https://pictureperfectrankings.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [EP 110: Email Marketing 102, Opt-In Options](https://pictureperfectrankings.com/ep-110-email-marketing-102-opt-in-options/): Somebody found your blog post, read the whole thing, nodded along, and then left. You will never hear from them again, and it's not because they didn't like you.
- [EP 109: Email 101, CRM vs ESP](https://pictureperfectrankings.com/ep-109-email-101-crm-vs-esp/): If you're blogging and getting views and nothing happens after that, there's a step missing. Those eyeballs are supposed to turn into email buddies, and right now they're just leaving.
- [EP 108: How to Get Repeat Clients as a Photographer (Without Being Salesy)](https://pictureperfectrankings.com/ep-108-how-to-get-repeat-clients-as-a-photographer-without-being-salesy/): One Facebook comment. No promo, no pitch, no link in bio. A few hours later, a booking request from a town Melissa doesn't even live in anymore.
- [EP 107: IG B-Roll for Photographers](https://pictureperfectrankings.com/ep-107-ig-b-roll-for-photographers/): Stop letting your Instagram grid go dark every time life gets busy.
- [EP 106: Quarterly Catch Up Q3 2026](https://pictureperfectrankings.com/ep-106-quarterly-catch-up-q3-2026/): Melissa's goal for the summer was to work three days a week at most. She's calling it a big fat failure, and the reason it fell apart is one a lot of us have talked ourselves into.
- [Types of Blog Posts Every Photographer Should Be Writing](https://pictureperfectrankings.com/types-of-blog-posts-for-photographers/): If your blog is full of local posts but missing photography content, you're sending the wrong message to Google and potential clients. Learn the types of blog posts every photographer needs to be writing — and how to balance them so your blog actually works for your business.
- [EP 105: What a Photography Marketing System Actually Looks Like](https://pictureperfectrankings.com/ep-105-what-a-photography-marketing-system-actually-looks-like/): You don't have a marketing system. You have a presence. And Melissa is about to prove it.
- [EP 104: The Limiting Beliefs Holding Your Photography Business Back](https://pictureperfectrankings.com/ep-104-the-limiting-beliefs-holding-your-photography-business-back/): Moving your photography business doesn't mean starting from zero, even when it feels like it does.
- [EP 103: Facebook Ads for Photographers, Demystified (with Matt & Heidi – Go Book Yourself)](https://pictureperfectrankings.com/ep-103-facebook-ads-for-photographers-finally-demystified-with-matt-heidi-go-book-yourself/): What if the thing you've been avoiding for six months is actually the fastest way to book sessions in a new market?
- [Tax Deductions for Photographers: 5 Write-Offs You Don’t Want to Miss](https://pictureperfectrankings.com/tax-deductions-for-photographers/): Taxes aren't the fun part of running a photography business. But knowing your tax deductions for photographers can save you real money every year. From your home office to continuing education, here are five write-offs you don't want to miss.
- [Ep 102: Homepage SEO: Why Your Pretty Page Isn’t Working](https://pictureperfectrankings.com/ep-102-homepage-seo-why-your-pretty-page-isnt-working/): Your homepage is gorgeous. The images are stunning. The brand looks great. So why aren't you booking?
- [4 Ways to Make Money as a Photographer Without Your Camera](https://pictureperfectrankings.com/4-ways-to-make-money-as-a-photographer/): You've been running a business, not just taking photos. That means you have skills other people will pay for — even when your calendar is empty. Here are four ways to make money as a photographer without picking up your camera this slow season.You said: i dont like "maybe" being used so much as the first word of the sentence here.
- [EP 101: Your CRM Is Working Harder Than You Think (with VSCO Workspace)](https://pictureperfectrankings.com/ep-101-your-crm-is-working-harder-than-you-think-with-vsco-workspace/): What if your CRM could work harder than your most reliable employee — without coffee breaks, sick days, or even a paycheck?
- [5 SEO Mistakes Photographers Are Making Right Now (And How to Fix Them)](https://pictureperfectrankings.com/seo-mistakes-photographers-are-making/): If your website isn't bringing in inquiries, one of these SEO mistakes is probably why. From the wrong keywords to slow load times, these are the five most common issues photographers face and exactly how to turn them around.
- [EP 100: 100th Episode: What We Loved, What You Loved](https://pictureperfectrankings.com/ep-100-what-we-loved-what-you-loved/): Y'all… we made it to 100 episodes. Insert pop sound, fireworks, confetti — whatever you've got. This one honestly snuck up on us, but we couldn't let it pass without doing something a little different. So instead of our usual deep-dive, we're handing you a re-listen menu.
- [Your 3 Month Marketing Plan To Book More Mini Sessions](https://pictureperfectrankings.com/book-more-mini-sessions/): Quick answer: To book more mini sessions, start marketing about three months out, not two weeks before. Lock your date, location, price, and what's included early, build a VIP email list, and tease the session to create FOMO. Open booking around the six-week mark, then stay consistent across email and social until you sell out. The full three-month timeline is below.
- [EP 99: Cleaning Your Email List](https://pictureperfectrankings.com/ep-99-cleaning-your-email-list/): Okay, let's talk about something most photographers avoid like a dentist appointment: cleaning your email list. Yes — that means actually removing email addresses you worked really hard to collect. We know, we know. But hang with us, because this episode might be the reason your next email actually lands in someone's inbox instead of the spam folder.
- [Photography Blogging: How to Blog Your Photo Sessions the Right Way](https://pictureperfectrankings.com/photography-blogging-sessions/): If you've been blogging your sessions by dropping in photos and writing three sentences about the family, it's time for a change. Photography blogging can actually bring in clients and boost your SEO when you know how to do it right.
- [EP 98: How To Work From Home With Kids This Summer](https://pictureperfectrankings.com/ep-98-how-to-work-from-home-with-kids-this-summer/): School's almost out — and if the thought of your kids being home all day while you're trying to run a photography business has you staring at the wall like a deer in headlights, you are not alone.
- [Lead Magnet Ideas for Photographers: How to Grow an Email List That Books Clients](https://pictureperfectrankings.com/lead-magnet-ideas/): If your email list is full of people who will never book you, your lead magnet might be the problem. These lead magnet ideas are built for every photography genre and designed to attract the right clients in your area.
- [EP 97: The Quarterly Catch-Up: Q2 2026](https://pictureperfectrankings.com/ep-97-the-quarterly-catch-up-q2-2026/): We're a month late. We forgot to record our own quarterly catch-up. And honestly? That tells you everything you need to know about Q1.
- [What Are Citations and Backlinks? A Photographer’s Guide to Getting Found](https://pictureperfectrankings.com/what-are-citations-and-backlinks/): If you're a photographer wondering what are citations and backlinks, you're not alone. This post breaks down how they work, why AI makes them more important than ever, and what you can actually do about it.
- [Ep 96: Mini Mentoring with Morgan Walworth](https://pictureperfectrankings.com/ep-96-mini-mentoring-with-morgan-walworth/): Photographer Morgan Walworth gets mini mentoring on SEO timelines, retargeting ads, email marketing & local collabs to book more clients.
- [The Future of SEO: Why It’s Not Dead (And How AI Is Actually Proving That)](https://pictureperfectrankings.com/the-future-of-seo/): Everyone's saying SEO is dead and AI killed it. But after 15 years of doing this work, I tested that theory on ChatGPT and the results speak for themselves. Here's what the future of SEO actually looks like for photographers.
- [Ep 95: Ways to Make Money Without Your Camera](https://pictureperfectrankings.com/ep-95-ways-to-make-money-without-your-camera/): Learn 4 ways photographers make money without their camera using skills they already have—digital products, consulting, VA services & coaching.
- [AI Blogging for Photographers: How to Blog Better Than a Bot](https://pictureperfectrankings.com/ai-blogging-for-photographers/): AI blogging is a powerful tool, but only if you use it right. Here's exactly how to pair AI with your own stories and personality so your content stands out to Google, connects with dream clients, and doesn't just blend in with everyone else's.
- [EP 94: 3 Types of Blog Posts Every Photographer Needs](https://pictureperfectrankings.com/ep-94-3-types-of-blog-posts-every-photographer-needs/): Your blog is supposed to tell the world you're a photographer. But what if someone landed on it today and thought they stumbled onto a local mom community page?
- [Keywords Everywhere Review: The Affordable SEO Tool Every Photographer Needs](https://pictureperfectrankings.com/keywords-everywhere-review/): Keywords Everywhere changed the way I do keyword research for myself and my clients. In this post, I'm breaking down exactly how this affordable browser tool works and why I love it.
- [EP 93: Tax Deductions You Might Be Missing](https://pictureperfectrankings.com/ep-93-tax-deductions-you-might-be-missing/): Photographer tax deductions you're missing + the 1099 mistake that could cost thousands. Get Booked Podcast Ep 93.
- [Consistent Marketing for Photographers: How to Actually Keep Up (Without Burning Out)](https://pictureperfectrankings.com/consistent-marketing-for-photographers/): If you've ever hit a slow season and wondered where all the clients went, your marketing routine is the missing piece. Here's how consistent marketing keeps your business booked without the weekly scramble.
- [EP 92: Local Lead Magnets for Photographers (That Build Your List)](https://pictureperfectrankings.com/ep-92-local-lead-magnets-for-photographers-that-build-your-list/): Stop using generic lead magnets that attract the wrong people. Get hyper-local lead magnet ideas for photographers that build your email list with real clients.
- [Making a Photography Marketing Plan: Stop Marketing Your Business Like a Hot Mess](https://pictureperfectrankings.com/making-a-photography-marketing-plan/): Quick answer: A photography marketing plan helps you map out your offers, booking seasons, content, and promotions before you need clients. Start by putting your sessions and events on a calendar, then work backward to schedule marketing, emails, blog posts, and social content with enough lead time to fill spots. The goal is to create a repeatable system that supports your workload and keeps bookings consistent throughout the year. The full breakdown is below.
- [EP 91: How to Build a Marketing Plan for Mini Sessions](https://pictureperfectrankings.com/ep-91-how-to-build-a-marketing-plan-for-mini-sessions/): Learn the 12-week marketing plan photographers need to book out their mini sessions using email lists, FOMO strategies, and blogging.
- [8 Ways to Make Money As a Photographer (When Business Is Slow)](https://pictureperfectrankings.com/make-money-as-a-photographer/): Quick answer: If you're wondering how to make money as a photographer during a slow season, there are several ways to bring in income beyond your usual client work. You can rent out studio space, offer headshots or mini sessions, work with local businesses, shoot real estate, sell stock photography, second shoot for other photographers, or take on volume photography jobs. The full breakdown is below.
- [EP 90: Citations, Backlinks & Domain Authority, Oh My!](https://pictureperfectrankings.com/ep-90-citations-backlinks-domain-authority-oh-my/): Learn what citations, backlinks, and domain authority mean for photographers — plus DIY tips and how off-page SEO can boost your Google rankings fast.
- [SEO Is Baking… Now What? 10 Creative Ways to Get Photography Clients Fast](https://pictureperfectrankings.com/ways-to-get-photography-clients/): Quick answer: If your SEO is still gaining traction, there are practical ways to get photography clients while you wait for rankings to improve. Focus on building relationships through networking, local partnerships, community involvement, and other visibility strategies that can generate referrals and inquiries sooner. The full breakdown is below.
- [EP 89: The Policy Episode Nobody Wants To Have](https://pictureperfectrankings.com/ep-89-the-policy-episode-nobody-wants-to-have/): Learn the photography business policies you need for rescheduling, model releases, and late clients—plus communication tips to enforce them.
- [Email Marketing for Photographers: Getting Out Of The Spam Folder](https://pictureperfectrankings.com/email-marketing-for-photographers/): A few weeks ago, another photographer reached out to me in a mild panic. She had mini sessions coming up and was ready to promote them...
- [EP 88: Mini Mentoring with Christian Grant Moving from TN to GA](https://pictureperfectrankings.com/ep-88-mini-mentoring-with-christian-grant-moving-from-tn-to-ga/): You're packing boxes, Googling moving trucks, and staring at your website wondering… do I just delete everything and start over?
- [Image SEO for Photographers: 3 Things You Must Do (Every Time!)](https://pictureperfectrankings.com/image-seo-for-photographers/): Quick answer: Image SEO for photographers comes down to three things: renaming your image files with descriptive keywords, resizing images for fast load times, and adding clear alt text. These steps help Google understand your photos, improve website speed, and increase your chances of showing up in search results and Google Images. The full breakdown is below.
- [Ep 87: How to Homeschool AND Run a Business (Without Losing Your Mind)](https://pictureperfectrankings.com/ep-87-how-to-homeschool-and-run-a-business-without-losing-your-mind/): Learn how to homeschool and run a photography business with systems, batching, and boundaries. Mikel Dyer shares her framework for balancing it all.
- [10 Ways to Use AI In Your Photography Business](https://pictureperfectrankings.com/using-ai-in-your-photography-business/): Today, we're sharing how to use AI in your photography businesses (based on what we are both doing behind the scenes. We're sharing everything from recording client meetings, content creation, what we are not using AI for, and everything in between. If you haven't been an early adopter of AI yet, this episode shows you practical, real-world ways to use AI in your photography business to enhance your work without replacing your personal touch.
- [EP 86: 7 Ways to Make Money When Photography Business Is Slow](https://pictureperfectrankings.com/ep-86-7-ways-to-make-money-when-photography-business-is-slow/): Struggling with slow season? Discover 7 creative ways photographers can make money using their camera, studio space, and skills—even when clients aren't booking.
- [Search Engine Optimization For Photographers: How Photographers Can Get Found (And Booked) Online](https://pictureperfectrankings.com/search-engine-optimization-for-photographers/): Quick answer: Search engine optimization for photographers is the process of helping Google understand your website so it can appear in search results when potential clients are looking for a photographer. It includes using the right keywords, optimizing your website and images, publishing helpful content, and making sure Google can index your site. Done consistently, it can bring in more organic traffic and client inquiries over time. The full breakdown is below.
- [EP 85: Refine & Review: Your Slow Season Strategy](https://pictureperfectrankings.com/ep-85-refine-review-your-slow-season-strategy/): Learn how to use your slow season to audit your photography business systems, review pricing, and decide what to outsource to a VA.
- [The Ultimate Photography Website Redesign SEO Checklist in 2026](https://pictureperfectrankings.com/photography-website-redesign-seo-checklist/): It’s January, and we all know what that means in the photography world: updating our websites. While for a lot of us that might mean just new images, I know for some photographers it could also mean a complete redesign, changing platforms, etc. This is the time to do it.
- [EP 84: Digital Organization – Files, Folders and Finally Getting Your Sh*t Together](https://pictureperfectrankings.com/ep-84-digital-organization-files-folders-and-finally-getting-your-sht-together/): We know you've got screenshots from 2019 still living on your desktop. No judgment here—Melissa's downloads folder is basically a digital junk drawer, and Alison's screenshot collection could fill an entire screen. But here's the thing: disorganization creates stress, wastes time, and makes you want to scream when a client from 2012 suddenly needs their wedding photos.
- [EP 83: Image SEO Made Simple for Photographers](https://pictureperfectrankings.com/ep-83-image-seo-made-simple-for-photographers/): Your images could be the reason you're invisible on Google—or the secret weapon that gets you found. Are your photos helping or hurting your search rankings?
- [EP 82: Using AI In Your Photography Business](https://pictureperfectrankings.com/ep-82-using-ai-in-your-photography-business/): AI is everywhere—in your inbox, your searches, your social media feeds—and if even Alison (a self-proclaimed "not an early adopter") is using it, maybe it's time you took a closer look too.
- [EP 81: The Quarterly Catch Up: Q1 2026](https://pictureperfectrankings.com/ep-81-the-quarterly-catch-up-q1-2026/): Ever set big goals and then completely forget about them? Same. That's why we're calling these episodes "Quarterly Catch Up" from now on—because nothing says accountability like publicly admitting what we actually did (and didn't do) last quarter.

## Pages
- [Holiday Sessions Marketing System](https://pictureperfectrankings.com/holiday-sessions-marketing-system/)
- [Bootcamp](https://pictureperfectrankings.com/bootcamp/)
- [Google Business Profile Setup](https://pictureperfectrankings.com/google-business-profile-setup/)
- [About](https://pictureperfectrankings.com/about/)
- [Santa Sessions Marketing System](https://pictureperfectrankings.com/santa-sessions-marketing-system/)
- [Heirloom Photographers Marketing System](https://pictureperfectrankings.com/heirloom-photographers-marketing-system/)
- [Done For You SEO](https://pictureperfectrankings.com/done-for-you-seo/)
- [Found & Booked: Done-With-You SEO](https://pictureperfectrankings.com/found-booked/)
- [The Blogging Club FB](https://pictureperfectrankings.com/the-blogging-club-fb/)
- [SEO Case Studies](https://pictureperfectrankings.com/seo-case-studies/)
- [Photography Podcast](https://pictureperfectrankings.com/photography-podcast/)
- [Instagram PPR](https://pictureperfectrankings.com/instagram-ppr/)
- [The Blogging Club](https://pictureperfectrankings.com/the-blogging-club/)
- [Podcast Features](https://pictureperfectrankings.com/podcast-features/)
- [TMA](https://pictureperfectrankings.com/tma/)
- [Top SEO Services for Photographers](https://pictureperfectrankings.com/seo-services-for-photographers/): We can help with our SEO Services for Photographers!
- [3 Best Website Tools for Photographers](https://pictureperfectrankings.com/3-best-website-tools-for-photographers/): RankMath - https://rankmath.com/?ref=melissaarlena
- [Homepage](https://pictureperfectrankings.com/): TUNE IN NOWLatest Podcast Feature : SEO with Melissa Arlena
- [Blog](https://pictureperfectrankings.com/blog/)