Citations & Backlinks Services
Is your phone a bit too quiet lately? Are your competitors showing up in AI search results... and you're not?
You focus 📷 on your work and let us focus on your seo!
Here's the easiest way to think about it: Imagine you have a small business and everyone in town knows your name. Citations are the internet's version of that. They tell Google (and now AI!) that your business is real, trusted, and worth recommending.
And here's what most photographers don't realize yet, it's not just Google anymore. Tools like ChatGPT, Google's AI Overviews, and Perplexity are now recommending photographers directly to potential clients. When someone asks AI "Who's the best newborn photographer near me?", it looks at all the same things citations build: Is your business info consistent across the web? Do other sites mention and link to you? Are you showing up in the right places?
If the answer is no... you're invisible to a whole new wave of clients who aren't even Googling anymore. They're just asking AI.
Why Citations & Backlinks Matter for You (Yes, Really!)
Here's the real deal on what proper citation building can do for your photography business:
- Get seen by more people in your local area (you know, the ones who actually book you!)
- Build your reputation with Google AND AI so they recommend your business to people searching for a photographer
- Bring more of your ideal clients to your beautiful website
- Fill your inbox with inquiries from people who want exactly what you offer
- Show up higher than your competitors whether someone's Googling, asking ChatGPT, or using voice search
- Future-proof your business as the way people search continues to change
"Citations" doesn't sound like the most exciting topic, right?
But here's the thing: they're absolutely crucial for your photography business to show up when local clients search for you. We've tried to make this sound sexy and exciting, but sometimes the most powerful tools aren't the flashiest!
- More Eyeballs On Your Work: When Google and AI trust your business, they show you to more people. So when someone searches "family photographer near me", they find YOU, not your competition.
- Better Quality Inquiries: These aren't just any random visitors - these are people actively looking for what you do!
- Get Ahead of Other Local Photographers: Our clients typically jump ahead of photographers who've been in business way longer (sorry not sorry!)
- Long-Term Results: Unlike ads that stop the minute you stop paying, SEO keeps working for you month after month, year after year
- Ready for the Future of Search: More and more clients are using AI to find photographers. When your business shows up everywhere online, you're the one AI recommends. Think of it as building your reputation with both Google AND the robots. 🤖
What This Actually Means For Your Business:
Social Foundations Linking - We'll connect your social profiles with quality do-follow links that Google actually values
Service Area Business Citations - Perfect if you're a location photographer without a studio (we get it - we've been there!)
Rich Media Citations - We'll use your gorgeous photos to create unique citations and backlinks (because your work deserves to be seen!)
Hyper Local Citations - Custom-tailored to your specific city and photography style, so you attract exactly the right clients
Big Citations - The essential, well-known directories that really move the needle for local photographers
Citation Audit & Cleanup - We'll fix your existing listings so they actually help instead of hurt you (consistency is key!)
Here's What We Do
Product Features
Photographer-Only Citations - This one's special. We built our own exclusive list of photography-specific directories — you won't find this anywhere else because we did the research and put it together ourselves. These listings tell Google and AI that you're a legit, established photographer — not just another local business with a website. And since this list is ours, your competitors working with other SEO companies? They don't have access to it. 😉
Press Releases - We write and send out press releases about your business to get your name on news and media sites. It's one of the fastest ways to build your website's credibility and get noticed by Google and AI.
Real Results That Make Us Do a Happy Dance!
We get super excited when we see what happens to our clients' websites. Check out these results from 8 photography websites we worked with over a 12-month period:
The Numbers Don't Lie:
- Average Domain Authority Boost: Up by 7.75 points
- Average Growth Percentage: A whopping 593%!
- Success Rate: Every single website improved (yep, 100%)
- Dramatic Improvements: 75% of websites saw mind-blowing growth
Swipe to see more results!
What if these were YOUR results? How would more people landing on your website change your business?
- Google Clicks: 729% increase (ranging from 50% to 1,860%)
- Search Impressions: 1,569% increase (ranging from 145% to 5,685%)
- Average Position: 10% improvement (with some positions declining slightly)
- Domain Authority: 698% increase (ranging from 71% to 1,400%)
Average SEO Improvements Across All Clients:
While other photographers are complaining about empty inboxes, my calendar is booking up nicely. It has been a huge relief to not worry about all the things I should be doing when it comes to SEO and instead relax knowing my SEO was getting done and getting done right!
I got to focus on the parts of my business that only I can do while trusting Melissa and her team to do what they do best. I loved getting the monthly reports and watching as the numbers just kept getting better and better! The numbers don't lie and my website has grown in every possible metric due directly to the work done by Melissa!
I know that I will be seeing the benefits of Melissa's work for years to come!
CHRISTIAN MICHELLE
$400/month
Monthly Technical & Health Audit to monitor any issues with your website
- Citation Audit & Cleanup
- Big Citations
- Hyper Local Citations
- Rich Media Citations
- Service Area Business Citations
- Social Foundation Citations
- Photographer-Only Citations
- Press Releases
Monthly Video Training on SEO stuff (in normal human language, we promise!)
Monthly Reporting of your website SEO data (with actual numbers, not fluff)
All the Citation Services Listed Below:
You're ready to show up on Google and you want to make sure you're covering all the bases. Not just with Google, but with AI search tools that are starting to recommend photographers to potential clients too.
Every month, we set up new citations for you across different platforms. Our goal? Build 300+ unique citations that tell Google and AI "this photographer is the real deal." That's what gets you showing up when it matters most.
But we don't stop at the usual directories. We also get you listed on photography-only platforms from our own exclusive list. We built it ourselves and it's not available anywhere else. And we write and distribute press releases to get your name on news and media sites — one of the fastest ways to build your website's credibility.
Plus we send you monthly reports on how everything's performing (and flag anything that needs attention).
Monthly Basic Local SEO Package
$500/month
Monthly Video Training on different SEO topics and understanding Google Search Console
Google Business Profile Management
Monthly Reporting of your website SEO data including top queries and pages
Monthly Technical & Health Audit to monitor any issues with your website
Everything in the Basic Package:
You want someone to handle the heavy lifting. You're busy shooting, editing, and running your business — you don't have time to keep your Google Business Profile updated too.
This package includes everything in our Basic plan, plus we completely take over your Google Business Profile. We'll keep it fresh with your latest photos, write posts for you, answer questions, and make sure it's always working to bring local clients your way.
You'll also get more detailed monthly reports that show you which searches are bringing people to your site — so you can see exactly what's working.
Monthly Advanced Local SEO Package
- Citation Audit & Cleanup
- Big Citations
- Hyper Local Citations
- Rich Media Citations
- Service Area Business Citations
- Social Foundation Citations
- Photographer-Only Citations
- Press Releases
- Keep your profile clean and up to date
- Upload your latest photos & videos
- Update your services and products
- Answer questions from potential clients
- Write Google Business posts for you
- Optimize your categories so the right people find you
$1500/month
Monthly Video Training on different SEO topics and understanding Google Search Console
Google Business Profile Management
4 Retainer Hours per month to work on
2 (500 word) blog posts per month for your target niche
Monthly Reporting of your website SEO data including top queries and pages
Monthly Technical & Health Audit to monitor any issues with your website
All the Citation Services Listed Below:
You know that outsourcing can actually grow your business when you outsource the right things. SEO is one of those things!
Our Done For You (DFY) clients don't want to have to worry about fixing technical errors on their website. They don't want to spend time redirecting broken links or fixing crawler issues. They want to focus on their business and doing the parts they love.
This monthly package includes all the Citations & Backlinks, the Google Business Profile Management, the Monthly reports and Masterclasses that our Advanced Package contains.
Plus you'll get 4 retainer hours each month where we will come in and take care of on page optimization and technical optimization of your website. Our DFY service also includes 2 (500 word) blog posts per month so you don't even have to worry about blogging!
Monthly DFY Local SEO Package
- Citation Audit & Cleanup
- Big Citations
- Hyper Local Citations
- Rich Media Citations
- Service Area Business Citations
- Social Foundation Citations
- Profile Audit & Cleanup
- Uploading new provided photos & videos
- Optimizing products & services
- Managing questions and answers on GBP
- Creating Google Business posts
- Category optimization and more
- On Page Optimization
- Technical Optimization
- Internal Structure Organization
- Competitor Research & Monitoring
- Ongoing Keyword Research
Q&A
For ongoing SEO services, I require a minimum 6-month commitment. Most of my clients stay beyond the initial commitment because they see a great return on their investment. We've had clients stay in the program for 2 years.
Absolutely not! That would get us both in trouble. We're not paying anyone to put links on their website. We're building legitimate directory listings for your business - the same ones you could create yourself if you had endless time and knew where to look. You're paying for our expertise and time, not for the actual links.
It depends on your starting point! Brand new websites usually take 6+ months to gain traction, while established sites already ranking on page 2 or 3 can see movement in 2-3 months. SEO is a marathon, not a sprint - but the race is definitely worth running!
Our clients typically see their rankings improve in Google Search Console first, which then translates to more inquiries with people saying "I found you on Google!" (Those are the best words to hear, right?)
Sure! And you can also cut your own hair, change your own oil, and do your own taxes... but is that really the best use of your time? Focus on the parts of your business only YOU can do, and let the experts handle the technical stuff.
We can help with that! We offer Done For Your SEO and Done With You SEO. Plus you can join The Blogging Club to keep your SEO momentum going forward with monthly blogging help.
Way more important. AI tools like ChatGPT and Google's AI Overviews are now recommending photographers directly to people who ask. And they decide who to recommend based on the same things citations build — how widely your business is mentioned across the web, how consistent your info is, and how credible your online presence looks. If your citations are strong, you get recommended. If they're weak or missing, you get skipped. And this is only going to matter more as AI search keeps growing.
A citation is when another website mentions your business name, address, and phone number (like a directory listing). A backlink is when another website links directly to your website. Both help Google and AI see your business as trustworthy and worth recommending. We build both for you so you're covered on all fronts.
MORE ABOUT MELISSA
I have been using SEO for over 18 years now to book my photography calendar with dream clients. I've changed genres, moved states and rebuilt my SEO each time to be at the top of Google for keywords my clients are actually searching for. Now I help others do the same!
I'm a Former IT Nerd Turned Photographer Obsessed with SEO
I'M MELISSA ARLENA
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