Every October, photographer feeds fill up with the same announcements. Red trucks, tree farm dates, and matching plaid pajamas scroll past one after another until families can't tell one photographer's minis from the next.
Plenty of photographers see that crowd and decide holiday minis are too saturated to bother with. What it proves is demand. Parents plan these photos every year, the sessions run back to back in one afternoon, and December 25th handles the deadline for you.
The photographers who fill their holiday days have one thing in common, and it isn't props. Families find them weeks before anyone posts an announcement.
The Busiest Photo Season of the Year Still Has Room for You
the good news
- Your email list is mostly past clients and a few friends, so your holiday announcement lands in the same dozen inboxes it reached last year
- Your Instagram post collected hearts from other photographers and not one message from a parent
- Your holiday sessions live in a story highlight and one line on your pricing page, so a parent who Googles "christmas tree farm photos near me" has nowhere on your website to land
- You keep going back and forth on offering both tree farm and pajama sessions, worried you'll end up with two half-full days
- The photographer across town posted "all booked, waitlist open" before you'd finished designing your graphics
What Kept Your Holiday Calendar From Filling Last Year
the usual suspects
Your Whole Holiday Lineup, Marketed From One Plan
The Holiday Session Marketing System gives you the search terms, page layout, blog posts, and launch emails for every Christmas session you run, so families planning their photos this fall can find you.
for tree farm, red truck, holiday studio & xmas pajama minis
- Most of today's families booked from your early-access email, before your dates hit Instagram
- Two of them found you by Googling what to wear for Christmas pictures, and they'd never heard your name before September
- Your studio pajama day next weekend is filling at your regular price, and the discount code stays in your back pocket
The families who emailed after every spot was gone are already on your list, first in line for next year.
Fast Forward......
this program was designed for you
So I put what a holiday season needs in one place:
- The phrases parents Google when they're planning tree farm, red truck, studio, and pajama photos
- A section-by-section plan for a holiday page Google understands and parents can book from
- 10 blog outlines built on the questions families ask every fall
- An email sequence that gives your list first pick of your dates
Work through it between fall sessions, one piece at a time, with no SEO background required.
Families in your town are already searching for holiday photos. The Holiday Session Marketing System helps your sessions show up where those searches lead.
Here’s What You Get Inside the Holiday Session Marketing System
Your whole holiday posting plan mapped out week by week — which platform, which message, which day. Plus 6 Instagram story and 6 feed templates built to hold your own images, so posting is a five-minute job instead of an afternoon of staring at Canva.
YOUR HOLIDAY POSTING, PLANNED OUT BEFORE THE SEASON STARTS.
Ten holiday blog outlines, each matched to a Vault keyword, covering what parents wonder about every fall: coordinating outfits for the whole family, choosing an outdoor tree farm or a warm studio, and keeping a toddler happy long enough for the shot. Each outline gives you the structure, and you bring your voice and your images.
Answer parents' holiday questions before another photographer does.
This PDF walks you through your holiday sessions page one section at a time, with examples for each spot. Run one tree farm date or all four session types, and you'll know what belongs on the page so Google understands it and parents can say yes.
Turn your holiday page into the shop window parents stop at.
A spreadsheet of holiday session keywords (the words and phrases people type into Google), covering tree farm, red truck, studio, and pajama sessions, with how many people search each one every month. A short video shows you how to choose the ones worth building around.
Speak the same language as the parents searching for you.
A Flodesk walkthrough for adding a VIP signup form (your early-access list) to your website, a ready-made email sequence that shares your blog posts with new subscribers, and a matching template. Parents who read your blog in September hear from you again before your dates open. 🎁 Only available inside this bundle.
Give the families on your list first pick of your dates.
A spreadsheet of holiday session keywords (the words and phrases people type into Google), covering tree farm, red truck, studio, and pajama sessions, with how many people search each one every month. A short video shows you how to choose the ones worth building around.
module one
The Holiday Keyword Vault
Here’s What You Get Inside the Holiday Session Marketing System
Speak the same language as the parents searching for you.
This PDF walks you through your holiday sessions page one section at a time, with examples for each spot. Run one tree farm date or all four session types, and you'll know what belongs on the page so Google understands it and parents can say yes.
module two
The Get Found Framework
Build the Holiday sessions page Google rewards and families actually book from.
Ten holiday blog outlines, each matched to a Vault keyword: coordinating outfits, tree farm or studio, keeping a toddler happy long enough for the shot. You bring your voice and your images.
module three
The Blogging Blueprint Bundle
Answer parents' holiday questions before another photographer does.
Your whole holiday posting plan mapped out week by week — which platform, which message, which day. Plus 6 Instagram story and 6 feed templates built to hold your own images, so posting is a five-minute job instead of an afternoon of staring at Canva.
module three
The Posting Playbook
YOUR HOLIDAY POSTING, PLANNED OUT BEFORE THE SEASON STARTS.
A Flodesk walkthrough for adding a VIP signup form (your early-access list) to your website, plus a ready-made email sequence and matching template that send your blog posts to new subscribers. Parents who read your blog in September hear from you before your dates open.
module Five
The Email Nurture System
Give the families on your list first pick of your dates.
lead time is leverage
Here's How This Works
Choose your keywords, build your holiday page, and publish your first posts. Google needs a few weeks to find new pages.
8+ weeks before your launch:
More posts go live, your signup form collects blog readers, and your page can start appearing for searches like "christmas pajama photos" plus your city.
4 to 6 weeks before your launch:
Your early-access email goes out, your list gets first pick, and you spend the afternoon editing.
Launch day:
Late planners can still land on your posts and page, giving remaining spots a chance to fill without a discount.
The weeks after your launch:
Your marketing grows faster than a Fraser fir, but the planting still happens long before anyone shows up with a camera.
Same Photos, Two Very Different Decembers
pick your december
- Your VIP list is the same families as last year
- You guess at what to blog about, if you blog at all
- Your Holiday page is hidden three clicks deep on your website
- You email past clients and hope it's enough
- October feels quiet, November feels panicked
- Empty session spots get filled with discounts
Without this system:
- Your VIP list grows steadily because your blog brings in new subscribers
- You know exactly which blog posts to write and when to publish them
- Your Holiday page is built to rank in Google AND convert visitors
- Your launch sequence does the selling, even while you're shooting other sessions
- New inquiries keep coming in through November because your SEO is working
- You're booking at full price, not discounting to fill remaining spots
With this system:
Getting from the first column to the second takes about six to ten focused hours with this system.
- Run (or want to run) any mix of tree farm, red truck, studio Christmas, and pajama sessions
- Tried holiday minis before and ended up discounting the last few spots
- Are launching holiday sessions for the very first time this year
- Have an email list made up mostly of past clients and people they know
- Would rather not depend on Facebook groups and the Instagram algorithm to fill a whole season
- Want a holiday season they can count on every fall, year after year
This Is Made for Photographers Who
I make marketing easy.
Over the past few years, I've watched more photographers try to add Holiday minis to their offer and run into the same wall every fall. Their tiny list books a handful of sessions, then they're stuck. No new families flowing in. No system to turn website traffic into next year's clients. So I built one.
This system is what I wish every photographer had when they were just getting started in this space — and now it’s yours.
I'm Melissa. Photographer, SEO Strategist & Podcaster!
just a few of our fans!
These clients grabbed our Santa Marketing System already and are having great results!
The holiday Session Marketing System: $297 $197
Or, in Holiday session math:
Less than what you should charge for one session.
If this system helps you book even ONE additional family on launch day, it's already paid for itself. Everything else is profit. And you can reuse the entire system every Holiday season for as long as you offer them.
holiday Marketing built for photographers
Holiday session search terms for tree farm, red truck, studio, and pajama minis, with monthly search numbers and a video on how to use them.
The Get Found Framework (value $97)
A PDF that takes you through each section of your holiday page, with examples and prompts for what to write, so it's clear to Google and easy for parents to book from.
The Blogging Blueprint Bundle (value $197)
10 holiday blog outlines, each paired with a keyword from the Vault, so every post you write has a clear reason to exist.
The Posting Playbook (value $97)
A PDF calendar for what to post and when, plus Instagram story and feed templates you fill with your own images.
🎁BONUS: The Email Nurture System (value $97)
A signup form walkthrough, an email sequence, and a Flodesk template that keep blog readers hearing from you until your dates open, with no pushy sales emails.
Available only in this bundle.
limited time sale
Total Value: $585. Yours for $297 $197
use code holiday to save!
Watch & Learn more
get the inside scoop
Frequently Asked questions
It depends on when you start. Google takes time to find and trust new pages (we call it letting SEO bake), so a page and posts published in September have longer to work than ones published the week before your sessions. Everything you build keeps working in future seasons.
Q: When will I start seeing results?
Nobody can promise you a spot on Google, and anyone who does is guessing. This system gives Google a clear picture of what you offer and where, using the keywords and blog topics families search for, which gives your holiday page a fair shot at showing up.
Q: Will this help me rank on Google?
Yes. Everything comes with short videos, plain-language explanations, and filled-in examples. If you can edit your Showit, Squarespace, or WordPress site and send an email, you can do this.
Q: What if I’m not good with tech or SEO?
Yes. The keywords and blog outlines cover tree farm, red truck, studio Christmas, and pajama sessions, and the page framework works whether you offer one of those or all four.
Q:I offer more than one kind of holiday session. Does this cover all of them?
Start now. The page framework and launch emails help this season right away. New posts may not climb in search before your dates, but they can still catch late planners, and they'll be established by next fall.
Q: My holiday sessions are coming up soon. Should I wait until next year?
The bonus includes a Flodesk walkthrough and template, but you can still apply the email strategy and content using another platform — you’ll just need to adjust the tech setup slightly.
Q: Do I need to be using Flodesk for the email nurture part?
That's who it was designed for. Your blog posts and signup form bring in new families over time, and the launch emails work for a list of any size. Filling a holiday mini day takes local parents who want your photos, and not very many of them.
Q: My email list is tiny. Does this still work?
Yes. It walks you through the page, the posts, and the launch in order, so your first holiday season starts with more marketing behind it than plenty of photographers have in year five.
Q: Is this a fit if I've never run holiday minis?
The Santa Session Marketing System covers Santa minis, and this one covers the rest of your holiday calendar. They use different search terms and blog topics, so if you offer both, you'll use both.
Q: I run Santa sessions too. Which system do I need?
Don't Just Take Our Word For It
What they're saying.
marketing system
marketing system marketing system
No SEO background required.
No guessing what to post or when.
Just a plan built for your tree farm, red truck, studio, and pajama minis.
The Holiday Session Marketing System puts your keywords, page plan, blog outlines, and launch emails in one place, ready to use this fall and every fall after.
Let's Get Your Holiday Minis Found This Year
Digital product — instant access, all sales final. Not sure it's for you? Message me before you buy and I'll help you decide.
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Use Code: HOLIDAY to save $100!
Results Disclaimer: The Holiday Session Marketing System gives you tools, templates, and strategy — not a guarantee of income or bookings. Examples, scenarios, and testimonials on this page reflect what's possible, not typical or promised results. Your outcome depends on factors unique to your business, including your list size, market, pricing, and how early and consistently you put the system to work. We're confident in what we've built, but your success is ultimately up to you.
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