KIM 002 : FOMO Before You Go

In this episode, Allison and I delved into the world of creating FOMO before moving your photography business. We shared our experiences and tips on how to build up scarcity in your current location before the big move. Listen in and learn how you can book your calendar and get cash in your pocket before you leave.

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Show Highlights:

• 00:05:30 – Setting Calendar Cut-off Dates: Discussion on the importance of setting calendar cut-off dates for sessions before moving.
• 00:10:00 – Utilizing Email Newsletters: Tips on utilizing email newsletters to inform clients about the upcoming move and booking sessions.
• 00:14:00 – Portfolio Building Before Moving: Importance of building up portfolios with various types of sessions before relocating.
• 00:17:00 – Hiring Associate Shooters: Exploring the option of hiring associate shooters to cover sessions after moving.
• 00:19:00 – Recap and Actionable Steps: Summary of key points discussed and actionable steps for creating FOMO before moving.

Show Summary:

Navigating the FOMO Before a Big Move: Tips for Photographers

Hey everyone! Melissa here. If you’re a military spouse or a photographer facing a big move, you know how daunting it can be to think about relocating your business. Allison and I have been through this nine times between us, and we’ve learned a lot along the way. In our latest podcast episode, we shared some actionable steps to help you create that fear of missing out (FOMO) before you move. Here’s a quick recap of what we discussed.

1. Cut Off Your Calendar

First things first, decide when you’re going to stop taking sessions. This gives you a clear date to communicate to your clients. For me, I usually cut off my calendar about a month before the move to ensure I have enough time for editing and delivering final products. Allison, on the other hand, is more flexible and has even taken sessions right up until the day before a move!

2. Reach Out to Current Clients

Use your existing email list and social media platforms to let everyone know you’re leaving. Create a sense of urgency by telling them, “If you want a session with me, now is the time!” Send out emails, post on Instagram and Facebook, and even reach out directly to your favorite clients. The goal is to fill up your calendar before you go.

3. Plan Your Mini Sessions

Mini sessions are a fantastic way to get a cash infusion before the move. I did one last round of mini sessions before leaving Virginia and made about $10,000 in a day. It’s a great way to see old clients and meet new ones. Just make sure you’re priced profitably!

4. Portfolio Building

If you need to update your portfolio, do it before you move. Whether it’s headshots, branding, motherhood, or newborn sessions, take advantage of the network you already have. I did a newborn model call before leaving Virginia Beach, which helped me build my portfolio and connect with new clients.

5. Set Up an Associate Shooter

This was new territory for me, but it was a game-changer. I set up an associate shooter to take on sessions I couldn’t handle during the move. It took some prep work to find the right people, but it was worth it. The sales from those sessions filled a void that otherwise would have been empty.

6. Communicate Often

You can’t say it too much—let your clients know you’re leaving. Use email newsletters, social media posts, and even a notification bar on your website to keep everyone informed. The more you communicate, the more likely you are to fill up your calendar before the move.

Final Thoughts

Moving your business is never easy, but with a little planning and a lot of communication, you can create that FOMO and keep your business thriving. If you have any questions or need more tips, feel free to reach out to me in my Facebook group, Raise Your Ranking, or connect with Allison on Instagram at @AllisonBellPhotog.

Thanks for reading, and good luck with your move!