EP 63: IT Girl to SEO Queen – How Melissa Turned Tech Skills into Photography Gold

Alison: Hey guys. Welcome back. Okay, so this is the second in our series. Melissa and I are interviewing each other. We’ve had plenty of subject matter experts on, we wanted to talk more about this in the same format. So Melissa, welcome to the podcast.

Alison: You’ve got this crazy background as both a photographer and tech with SEO services group coaching and done for you. Give us a brief walkthrough of what that is.

Melissa: Right outta high school, I went into it I did 10 years in it, because I was good at it. I was good with like solving problems with computers and then I hit a point where I was tired of getting up early and I wanted to wear jeans every day.

Alison: As one does.

Melissa: I wanted to pursue like photography. I’d been doing photography classes for college and stuff for a while just for funsies. And so I was like, let’s do this. And so I started off doing weddings and I didn’t know anyone who was getting married, so I had to figure out how to get in front of those people who were getting married.

Melissa: And that’s when I learned about SEO and I just started learning as much as I could about SEO at that time. And that was back in 2008, 2009. And I felt like it really spoke to me because of my tech background. Like it made sense, I understood it. It was problem solving like I did with it stuff.

Melissa: And so I just started using it in my business and then using it when I switched from weddings to newborns and then using it when we moved.

Melissa: And then we moved back and then helping friends, and then I was on podcasts talking about that kind of stuff. And then people were like, well, can you help me? So it just kind of evolved think it’s been, what, like three years, I guess since I really launched the,

Melissa: Side of it.

Melissa: So I have Melissa Arlina Photography, which is where I take pictures of people. And then we have Picture Perfect Rankings, which is a digital marketing agency where we focus on helping photographers with their SEO. And like Alison said, we’ve got done for you group coaching, we’ve got blogging club, we’ve got

Alison: That’s a lot.

Melissa: Things. Yeah, it’s developed. We’ve got courses and all of it has been born out of my experience and what I have implemented, and then implementing it for others and seeing successes and refining and all of that kind of stuff.

Alison: Okay. So with that unique combo, what you call tech Geek in photography how, and there are so many other SEO experts out there. How’s your perspective different? How do you see things differently?

Melissa: So I will say this, for the longest time it was mostly guys, and I don’t mean to crap on guys, I’m not trying to do that,

Alison: It is a male dominant industry.

Melissa: And I think with guys, they get really excited about the tech part, and I can speak the tech and I can understand all of that, but when you’re talking to photographers, most of our clients are female photographers.

Melissa: They’re motherhood, portrait photographers, that kind of

Alison: Mm-hmm.

Melissa: And they wanna focus on taking beautiful pictures. They wanna focus on the art and craft of it. And if I come in and I start talking about schema markup and all this kind of stuff, their eyes glaze over and they’re just like, I don’t know what you’re

Alison: I can’t even,

Melissa: Yeah. And so I feel like I’m able to take that like tech side and then translate it for them to understand it. And really this comes from my IT background where I was able to, at that time, you know, the people we would work with, I’d walk in and like, this is what’s wrong with your computer.

Melissa: Don’t think it’s a good fit, I will tell you that I am

Alison: Yeah.

Melissa: If you’re telling me that your business is about to close and this is your last dollar that you’ve got to spend, I will tell you no, don’t do that.

Melissa: Spend it with me. Like I just, I don’t wanna take advantage of people. I want it to be a relationship where they’re excited to work with me.

Melissa: I feel like that’s kind of where. It puts me different than others on things because I think sometimes other people can be like really heavy handed with the sales

Alison: Yeah.

Melissa: much more like, if you wanna work with me, great. If now’s not the time, that’s totally fine.

Melissa: I don’t, I’m fine with that. And I’ve always gotten good feedback on that too,

Alison: Because SEO is a long term strategy. Like if you’re on your last dollar, this is not gonna help today or tomorrow or next week. Okay, cool. Let’s chat some more about the SEO group coaching. So explain it in your words, what happens when somebody joins the group coaching.

Melissa: The big thing people wanna know is like, how is that different from a course?

Melissa: And the thing is, group coaching has course modules with it. So like, I’m gonna walk you through with videos, all the different things you wanna do. And group coaching actually was born out of, I was doing one-on-one SEO mentoring. realized I would do two one hour sessions and I would fire hose people with information I would watch their eyes glaze over. And I have a couple girls that I still work with here and there, and I’m like, I just wanna give them a hug and be like, thank you for putting up with my fire hose of

Alison: Yeah.

Melissa: and absorbing it and doing stuff like, good on y’all.

Melissa: But I was like, I was saying the same things over and over again and I’m like, this is not

Alison: It’s not a good use of your time.

Melissa: No, you know, they need to be able to refer back to things, and so I’m like, if I could take what I’m teaching them and put it into like course modules, that’s great, but I don’t wanna just hand over a course because I’ve done this before.

Melissa: I’ve spent so much money on courses over the years. It is absolutely ridiculous.

Alison: A whole episode about that.

Melissa: oh my gosh, I have courses that I legit have never opened.

Alison: Yeah.

Melissa: I’ve never even opened them. And I was sold. I bought it, I was ready, but haven’t done it. So with the group coaching and stuff, I wanted to make it that you’re gonna get those modules so you can

Alison: Mm-hmm.

Melissa: I also wanted them to have that chance for me to look at their work. So I always tell people, I’m like, you know, each module has a point where you’re gonna turn in homework, is what I call it.

Alison: Mm-hmm.

Melissa: and I always tell them like, the goal is that you get an A.

Alison: Yeah.

Melissa: turn it in and I correct it and tell you, I’ll send you a video of like, Hey, okay, this is your homepage.​

Melissa: Let’s tweak this. Let’s adjust that. Oh, you forgot this. Make sure you add that. Because at the end of the day, I want them to have a hundred percent on that. Whatever that work was.

Alison: Yeah.

Melissa: I feel like when you’re just taking a course, you don’t get the chance to have the instructor’s eyes directly on your work

Alison: No,

Melissa: And

Alison: got a,

Melissa: the big thing with Yeah.

Alison: you.

Melissa: just like, well, I hope I did it right. Like, that’s the biggest thing.

Alison: Yeah.

Melissa: I think I

Alison: Well, honestly, that’s actually where you helped me a ton is because I had taken a course and it was just modules and I thought I did it all right. And you had gone in and looked at it and you’re like, how about this header structure? And you’re like, oh, I think you’ve got duplicate headers here and your alt text is all jacked up.

Alison: And I was like, what? Like, I didn’t even know what you were talking about. But you fixed all this stuff, and you did it quick with things that you already knew how to do. And I, had taken a course and was clueless.

Melissa: Yeah.

Alison: So, yeah, so

Melissa: that’s the big thing. So with that group coaching, you know, you turn in that homework when you finish it, you’ve got access to me through Slack where you can ask questions. Everybody who’s ever worked with me will tell you, I will send you a Loom video for pretty much anything.

Alison: Yeah.

Melissa: Loom videos in my library. It works out. I record more than one Loom video a day on average.

Alison: Wow. That’s amazing.

Melissa: because I’ve hit a point where I’m like, I guess I’m lazy.

Alison: No, it’s efficient. It’s not lazy.

Melissa: And it’s great too because like people will refer back to ’em

Alison: Mm-hmm.

Melissa: a group coaching student that she’d asked a question in Slack. her time in the group coaching expired. Like she was done. She had finished, but she messaged me and she was like, oh shoot, I really wanted to look at that video. And I was like, here, it’s a Loom video.

Melissa: I’m just gonna forward it on to you. ’cause like.

Alison: Yeah.

Melissa: It’s not a big deal. But yeah, so they go through it. It’s a four month program and that’s the other thing too.

Alison: Yeah.

Melissa: and there’s a lot, so you’ve got four months to do it. You get the slack access.

Melissa: We do q and a calls like twice a month.

Alison: Mm-hmm.

Melissa: and honestly the group is like my group coaching. I don’t take hundreds of people in at a time.

Alison: No.

Melissa: I know there’s other coaches and stuff that do that. We have on average five to eight people in at a time,

Alison: Hmm.

Melissa: January, February. A lot more people showed up.

Alison: Yeah.

Melissa: everybody wants to work on it. Over the summer it tends to get a little bit quieter. But what that means is I’m showing up on that q and a call every two weeks and you may be the only person who shows up and now you get an hour of my undivided attention to

Alison: Ooh.

Melissa: gimme a login.

Melissa: Let’s go, let’s do this kind of

Alison: Yeah.

Melissa: So that’s where it’s a little bit different, I feel like,

Alison: Mm-hmm.

Melissa: and kind of how it works. And then the idea is that once you’re done with that four months, you still have access to all of those course modules, so you can always refer back to them. You need to extend, we have extension options and stuff like that. But that was a big thing. I wanted people, I wanna teach you how to do it so that you can continue doing it.

Alison: Okay.

Melissa: if you’re somebody who moves often, knowing that and being able to refer back is gonna be,

Alison: Yeah.

Melissa: thing for you.

Alison: Yeah.

Melissa: so yeah.

Alison: So are there any before and after stories that you have like case studies?

Melissa: you know,

Alison: I.

Melissa: funny ‘ cause with SEO obviously it takes a while to build, but you know, we’ve definitely, I get emails all the time. In fact, I had one today that she was like, the course was so great. Like, you know, I’m getting more inquiries, that kind of stuff. I had one client that. had all of the other stuff.

Melissa: She’d been in business forever. She had a ton of backlinks and everything. And I think before she’d even gotten finished with the course, like she was already at that point ranking number one, and she was raising her prices because she was

Alison: Hmm.

Melissa: all the work that’s coming

Alison: That’s right.

Melissa: like, that’s

Alison: That’s where you wanna be. That’s awesome. Okay.

Melissa: So

Alison: So let’s pivot. So I think I might know the answer to this, but just for the sake of clarity, what’s the difference between your group coaching and your done for USEO services?

Melissa: Yeah. So done for you is exactly what it says. We do it for you except for blogging.

Alison: Okay.

Melissa: Like that’s a long-term thing or

Alison: I.

Melissa: But and people ask me all the time, they’re like, well, which one should I take? And I’m like, well, do you wanna do it or do you want an expert to do it?

Alison: Yeah. And the time to, like you said, four months in the group coaching versus how long in the done for you.

Melissa: Done for you can vary from like two weeks to four weeks kind of thing.

Alison: Okay.

Melissa: there’s so many things that we go through. Like we have this huge checklist and clickup of like all these

Alison: Yeah.

Melissa: that are assigned to me and other people on

Alison: I.

Melissa: So, you know, it’s something that I don’t like to turn it around. Like I can’t, legit cannot do it in a day. I

Alison: Yeah.

Melissa: that offer, we’re gonna do your SEO in a day. And when I look at what they’re offering versus what we do, I’m like, there’s a reason why they can do that in a day because they’re just scratching the bare minimum.

Alison: Yeah.

Melissa: stuff that we do, it’s like so much more over the top. And the big thing too, with the done for you is that I. We, you know, your homepage and stuff is usually like, we’re adding things to it. We’re helping you a little bit with copy. We don’t write copy for you, but we’re letting you know what needs to be on that page

Alison: Yeah, the content.

Melissa: I do have like befores and afters too of like people’s websites before we worked on ’em and then after. And the difference is just dramatic in the sense of like, even what the page looks like, it still fits within their design. But, you know, maybe for their

Alison: Hmm.

Melissa: they just had like a bunch of pictures on the page

Alison: I see that a lot.

Melissa: Yeah, they’ve got a whole landing page that’s got like an intro that catches people’s attention and all the SEO’s done for it.

Alison: Mm-hmm.

Melissa: just a much different experience. And I think that surprises people. I don’t think they realize that. They just sort of like, oh, Melissa’s gonna fix my alt text and add in some headers. then by the time we get to the end of it, they’re like, this is like a different website. Like this is amazing. You know, and, and so it’s just, it’s a lot because just throwing up alt texts and just throwing in a few headers, like Alison has said before, like, that doesn’t just move the needle. Like

Alison: Mm-hmm.

Melissa: more that you have to do on the back end and stuff.

Melissa: So with our done for you service. We take care of it for you.

Alison: Yeah.

Melissa: different packages, whether you are like, I just want my homepage done, I’ve just one keyword. Just wanna get this tried out.

Alison: Mm-hmm.

Melissa: honestly, that one never books like no one

Alison: Yeah.

Melissa: in that you think about collections and stuff and

Alison: Yeah.

Melissa: are like, well, we want you to book our middle or top collection. And luckily no one wants to book my bottom connection

Alison: Ye.

Melissa: And I agree. I’m like, don’t book that one. Save

Alison: Yeah.

Melissa: one.

Alison: Yeah.

Melissa: the middle collection is like your homepage and then one portfolio landing page and a blog post.

Alison: Okay.

Melissa: thing too that surprises me. I’ll go in to look at people’s blog posts templates, like

Alison: Mm-hmm.

Melissa: the template for all of their blog

Alison: Yeah.

Melissa: will find their headers all jacked up

Alison: Wow. Everybody forgets about the blogging.

Melissa: yeah, every single one of their blog posts has all the headers wrong on the page.

Alison: Nah,

Melissa: eight H ones

Alison: guys, no.

Melissa: no,

Alison: All that work and it’s not working.

Melissa: Yeah, I just go in and I fix that one

Alison: Excuse me.

Melissa: I’ve basically fixed like 50 blog posts on your website possibly.

Alison: Instant fix.

Melissa: and then our top package is like up to four pages, up to four portfolio pages. So like, that’s for, if you’re like, I wanna go at this, I wanna get everything set up correctly.

Melissa: I want all of my genres, you know, with keywords targeting it, or I’m targeting multiple locations, like that’s the, the big daddy package

Alison: Yeah.

Melissa: and we book a lot of those too.

Alison: So with so many people drowning in to-do lists, especially if they’re homeschooling or got their primary care caregivers as well for their kids, how does the outsourcing of their SEO change the game for them?

Melissa: Well, I think it’s trusting an expert, like

Alison: Mm.

Melissa: they’re not having to figure it out on their own,

Alison: Yeah.

Melissa: you know, ideally when you hire me, I’m hoping that you feel like you’ve hired someone who is going to just fix it all for you,

Alison: Yeah.

Melissa: our goal is kind of thing.

Alison: Yeah.

Melissa: so, you know, we may have a little bit of homework ahead of time and then we get feedback from you during the process and stuff, but it’s really hands off for you at that point once you’ve turned in your homework.

Melissa: Like, then you’re gonna get a video here and there of me just like, Hey, I’m gonna present this. I just wanna get your approval. Everything’s good. And then we move along. And so it’s, it’s literally where you just can sit back and like, okay, that’s being

Alison: Yeah.

Melissa: over there. I don’t really have to do anything for it.

Alison: So you’re not learning,

Melissa: the biggest thing.

Alison: yeah, you’re not going through the modules over months and weeks and figuring out how to do or what to do.

Melissa: we do give my done for you clients access to the modules of the group coaching.

Alison: Mm.

Melissa: reason being, I don’t wanna lock you in that you hired me to do it and now you can’t. You don’t know how to go fix

Alison: Okay.

Melissa: I don’t wanna hold you. You know? It’s like I remember I worked for a jeweler and they had a guy who was down in Florida actually, who was their website

Alison: Mm-hmm.

Melissa: And literally any change they made, they had to email him to do it, and he charged a ridiculous rate. I was Horrified when I saw what was going on and I was like, you need to get your website back. But I’m like, I don’t wanna do that. I don’t wanna have to hold things

Alison: yeah.

Melissa: you know, if you’re like, Hey Melissa, I wanna change my keyword.

Melissa: You know, you can obviously pay us to do it if you want. We’ve definitely done that. But if you just have like a little question and I can like

Alison: Mm-hmm.

Melissa: you to the course module and be like, Hey, I got a video on this in the course, go watch that and that’ll answer your question. I would much rather do that.

Melissa: And I’ve had a lot of people have asked about that.

Alison: Oh, that’s amazing.

Melissa: change it later? And I’m

Alison: Yeah.

Melissa: follow the

Alison: that’s indefinite or just for a year? How long does that last?

Melissa: it’s in as long as the

Alison: Okay.

Melissa: are open kind of thing, which, you know, we all say lifetime, but it’s like, is it

Alison: Mm-hmm.

Melissa: me? Lifetime

Alison: Yeah.

Melissa: lifetime of you.

Melissa: I don’t

Alison: Right.

Melissa: It’s out

Alison: Yeah, that’s funny. Okay, so how, for anybody who’s PCSing or just moved or about to move as we are recording this, or around the brink of PCs season how exactly does the dead for you service help people moving, establish themselves quickly in a new location?

Alison: I would say that it’s gonna give you that headstart.

Alison: mm-hmm.

Melissa: hey, we’re contacting Melissa ahead of time, if you can

Alison: Mm-hmm.

Melissa: six months out, that kind of thing. We’re gonna do all the keyword research for your new location. We’re gonna give you the recommendations based on what we know on the numbers to what keywords to target.

Melissa: Then we’re gonna get everything set up. And so then that way, you know, like this is covered. Like I don’t even have to do that crazy work beforehand. I can hit the

Alison: Yep.

Melissa: obviously with SEO Alison and I can both attest.

Alison: Mm-hmm.

Melissa: it can be 18 months kind of thing

Alison: Yeah.

Melissa: seeing steady clients from your SEO.

Alison: It depends on so many factors where you are the traffic, the search volume, the demographics, yeah.

Melissa: Yeah, it, the competition, you

Alison: Mm-hmm.

Melissa: it’s gonna take a lot longer. I mean, it didn’t take me as long to rank for Charlottesville stuff as it did Alison to rank for Oahu because

Alison: Mm-hmm.

Melissa: like super popular.

Alison: Yeah.

Melissa: so if you’re Houston, that’s gonna be a lot different than if you’re somewhere where it’s smaller competition and stuff. But you know, just getting that headstart and then just having us be there To tackle it for you, like you guys focus on taking beautiful pictures and that kind of thing, and let us focus on the technical stuff.

Alison: Okay. That’s awesome. so where does the blogging club fit in? All this

Melissa: So blogging club kind of came around because everybody hates blogging.

Alison: Piss Tis you guys, shame on you. You should not hate it.

Melissa: blogging. And when I work, we work on your website and then I let people know like, Hey, I always use the garden analogy. So when you’re doing your

Alison: Mm-hmm.

Melissa: the seed. And then, you know, seeds, if you just plant them and it rains occasionally or whatever, your stuff’s gonna grow eventually, kind of thing.

Alison: Yeah.

Melissa: but if you’re out there and you’re like, pouring on some miracle, grow in the water every other day, or that kind of thing, like those seeds are gonna sprout a lot faster. And

Alison: Yep.

Melissa: does

Alison: be stronger.

Melissa: Yeah, blogging is the miracle grow watering that you’re gonna do to your

Alison: Mm-hmm.

Melissa: To help it start ranking faster and start ranking for more keywords and things like that.

Melissa: And so blogging club just makes it easy for you. So like you join blogging and a lot of times people will join blogging club after they’ve been through, done for you or group coaching because they wanna continue it on, like we give them some topic ideas

Alison: Yeah.

Melissa: Before they’re done. But blogging club will give you an outline.

Alison: Mm-hmm.

Melissa: like look at that outline and write your post and plug in your keyword and all your stuff there, and then there you go.

Alison: Boom. Y’all don’t hate blogging. Don’t hate it. You probably hate it. Why do you think people hate blogging? Like what is it? Is it because they don’t know if they’re doing it right? They don’t have the time to do it.

Melissa: doing it right. I think it’s the time. I think it’s not knowing, not being sure, like writing,

Alison: Mm-hmm.

Melissa: in their writing ability and stuff.

Alison: Okay.

Melissa: you and I have talked

Alison: Yeah. I.

Melissa: now we’re beta testing with some of our blogging club students, how to use AI properly.

Alison: Yep. Mm-hmm.

Melissa: I don’t want you just telling AI to write a blog post for you because those are boring. Like, but teaching AI about your business we’ve got prompts now that are within our blogging club outlines

Alison: Mm-hmm.

Melissa: and what I’ve. You started using like ai, Alice and I both use Claude is I’ll jump on my phone and I’ll use the voice part of Claude

Alison: Mm-hmm.

Melissa: will answer those personal stories with an audio message so I’m not having to type it out.

Alison: Yeah.

Melissa: there was one I did for a motherhood, there’s a motherhood blog post that’s going up and I told the story about like. How my mom was never in photos and stuff. And like I was able to just tell that story and then that story along with other information then gets put into a blog post.

Melissa: And now, now it’s sounding more like me

Alison: Yeah.

Melissa: got that personal connection story and stuff. And so I’m trying to make it as easy for photographers as I can while still keeping all of those important elements of personality and things that are gonna connect you with your

Alison: Yeah. No, that makes sense. Okay. So if somebody’s listening right now and thinking they need help and they’re not sure which one of these offers to start with, how do they figure it out?

Melissa: So we have an SEO self-audit on there,

Alison: Okay.

Melissa: and stuff that you

Alison: It’s like a quiz.

Melissa: Yes.

Alison: Okay.

Melissa: So you download the checklist

Alison: Okay.

Melissa: I think on one of my service pages, I do actually have a quiz. I think if you go to the services page and scroll down, I wanna say it’s kind of hidden right now, I just realized. But there’s a quiz you can take and it’ll kind of tell you like what’s your personality, whether it should be a DIY course, a group coaching or a done for you service. But the self audit will at least let you kind of identify like. how is my website doing?

Alison: Yeah.

Melissa: that I do for clients.

Melissa: And then I think there’s a video that comes like the next day in an email where you can watch me do an audit of somebody. So then you can kind of reverse engineer that to

Alison: Okay.

Melissa: with yourself. But I mean, really when it comes down to like, I need help, what do, it’s one of those, do you wanna do it yourself?

Alison: Mm-hmm.

Melissa: it yourself with me holding your hand, or do you want me to do it for you?

Alison: Yeah.

Melissa: are the, that’s what

Alison: Yeah.

Melissa: people. I’m like, those are the options. Price points may come into

Alison: Yeah. And how much time do you have to dedicate it to it?

Melissa: Yeah,

Alison: Yeah.

Melissa: three paths.

Alison: right. So what’s your one tip for people listening today to work on and streamline their SEO right now?

Melissa: I would say honestly, the biggest thing is figure out your keywords.

Alison: Mm-hmm.

Melissa: not just, I got a keyword on my homepage, Melissa. No. I want a keyword on your homepage. I want ’em on your portfolio pages. I want keywords coming out the wazoo on your blog posts. I want you to create an army of keywords slash pages, blog posts on your website that are going out and getting you traffic.

Melissa: Like I want you to

Alison: Hmm.

Melissa: of keywords. That you were targeting. Even if they, you might say, well, Melissa, I live in a smaller area. I can’t find hundreds. You can still find keywords, even if they’re like zero volume keywords

Alison: Yeah.

Melissa: that now near me, searches are pulling more and more.

Alison: Yeah,

Melissa: even if it’s an ideal location for you, but it doesn’t get a lot of search traffic, it’s still like

Alison: yeah.

Melissa: about blog towards it. You never know. And

Alison: Yeah.

Melissa: blogging things like, I had somebody who inquired because she found my blog post on pets at sessions in South Florida

Alison: Oh, weird. She is.

Melissa: I’m not there anymore and let me go change that keyword.

Alison: Yeah.

Melissa: stuff that you don’t think about that you can target. They don’t all have to be location keywords.

Alison: Okay. So when people are ready to level up their SEO with you, where should they go? How do they find you?

Melissa: Yes, you guys can go out to picture Perfect rankings.com. You can find all of our services there, group coaching there, blog like everything’s on there and you can hook up with us and yeah,

Alison: Awesome. Okay, so before we wrap up, let’s do, we got two or three quick fire questions, so here we go. You ready for this? All right. What’s your number one SEO tip specifically for photographers who have just moved?

Melissa: It’s get those keywords for your new area and start blogging, like start getting blog posts out immediately for anything that your target client could be searching for.

Alison: Okay. What’s the biggest SEO mistake you see photographers specifically making

Melissa: Too broad of keywords. I mean, if I see Houston Maternity Newborn and Family Photographer as a homepage on your

Alison: as one keyword.

Melissa: as

Alison: Oh, y’all stop.

Melissa: like it, there’s too broad.

Alison: You’re too much.

Melissa: different keywords on

Alison: is searching that. Okay.

Melissa: Yes.

Alison: that.

Melissa: and I think sometimes people think, well, I’ll use that keyword and maybe I’ll rank for all three.

Melissa: How quickly can photographers expect to see results from implementing proper SEO?

Melissa: Well, like Alison and I have talked about before, you know, it takes time.

Alison: Mm-hmm.

Melissa: time. You know, I would say for both of us, probably within six to nine months, we were ranking well enough that it was like, okay, good.

Alison: Yeah.

Melissa: you know, you’re getting blog posts going you’re starting to get a few inquiries, that

Alison: Mm-hmm.

Melissa: And even sometimes you could be on page two and get inquiries.

Alison: Yeah.

Melissa: before. But you know, it was probably about 18 months for both of us before we were like steady booking again.

Alison: Yeah.

Melissa: like, okay, we’re back in business again. this is good. You know,

Alison: Mm-hmm.

Melissa: So that’s why I’m always pushing people like, don’t wait to work on your SEO.

Alison: Yeah.

Melissa: put it off, because if you start working on it now, it’s gonna pay off sooner. Like the longer you put it off, the longer it takes to pay off.

Alison: And SEO is the exact reason why I tell people to start as early as humanly possible to transitioning their location. So yeah, I mean, SEO is a big thing for both of us. It’s the thing we both focus on the most and you know, the thing that takes the longest. Awesome. If this has any questions for you guys, you guys can reach out to us.

Alison: We’ll have some links in the show notes, you have questions for Melissa or myself. And as always, share this episode with a friend. Thanks guys for being here.

Melissa: Thanks guys. Bye-Bye.