Last Updated: December 13, 2025

1. Introduction

This Cookie Policy explains how Melissa Arlena Photography LLC, doing business as Picture Perfect Rankings (“Company,” “we,” “us,” or “our”), uses cookies and similar tracking technologies on our website https://pictureperfectrankings.com/ (the “Website”).

This policy should be read alongside our Privacy Policy, which explains how we collect and use your personal information.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

Cookies can be “first-party cookies” (set by the website you are visiting) or “third-party cookies” (set by a party other than the website you are visiting).

Cookies can also be “session cookies” (which are deleted when you close your browser) or “persistent cookies” (which remain on your device for a set period of time or until you delete them).

3. What Are Pixels and Tracking Technologies?

In addition to cookies, we use other tracking technologies:

Pixels (also called web beacons or tracking pixels): These are tiny, transparent images embedded in web pages or emails. When you load a page or open an email containing a pixel, it sends information back to the server, such as your IP address, browser type, and whether you opened the email or visited the page.

Local storage: Similar to cookies, local storage allows websites to store data on your device, but with larger storage capacity.

Scripts: Small pieces of code that enable website functionality and can collect information about your interactions with the site.

4. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Website to function properly. They enable basic functions like page navigation, access to secure areas, and shopping cart functionality. The Website cannot function properly without these cookies.

Essential cookies on our site include those set by:

• ThriveCart – Required for checkout and course access functionality
• Website Platform – Session management and security

Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve the Website and your experience.

Analytics cookies on our site include:

• Google Analytics – Tracks page views, session duration, traffic sources, and user behavior. Data is used to understand how visitors use our site and to improve content and user experience.
• Hotjar – Records session replays, heatmaps, and user feedback. Helps us understand how users navigate and interact with pages so we can identify usability issues.

Marketing and Advertising Cookies

These cookies are used to track visitors across websites to display relevant advertisements. They are also used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns.

Marketing cookies on our site include:

• Facebook Pixel (Meta) – Tracks conversions from Facebook ads, builds targeted audiences, and enables remarketing to people who have visited our Website.
• Pinterest Tag – Tracks conversions from Pinterest ads and enables remarketing to Website visitors on Pinterest.
• Google Ads – Tracks conversions from Google Ads campaigns and enables remarketing to show relevant ads across Google’s advertising network.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences or login information.

Functional cookies on our site include:

• Flodesk – Remembers if you have subscribed to our email list and tracks email engagement.
• TidyCal – Enables scheduling functionality when booking appointments.

5. Third-Party Cookies

Some cookies on our Website are set by third-party services that appear on our pages. We do not control these third-party cookies. The third-party services we use that may set cookies include:

• Google (Analytics and Ads)
• Meta/Facebook
• Pinterest
• Hotjar
• ThriveCart
• Flodesk
• TidyCal

Please refer to these third parties’ privacy and cookie policies for more information about their cookies and how to manage them.

6. How to Manage Cookies

You have several options for managing cookies:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these in the “Options” or “Preferences” menu of your browser. You can set your browser to:

• Block all cookies
• Block only third-party cookies
• Delete cookies when you close your browser
• Send a “Do Not Track” signal to websites

For more information on how to manage cookies in popular browsers:

• Google Chrome: support.google.com/chrome/answer/95647
• Mozilla Firefox: support.mozilla.org/kb/cookies
• Safari: support.apple.com/guide/safari/manage-cookies
• Microsoft Edge: support.microsoft.com/microsoft-edge/delete-cookies

Opt-Out of Specific Services

You can also opt out of specific tracking services:

• Google Analytics: tools.google.com/dlpage/gaoptout
• Google Ads: adssettings.google.com
• Facebook: facebook.com/settings/?tab=ads
• Pinterest: pinterest.com/settings/privacy
• Hotjar: hotjar.com/legal/policies/do-not-track
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

7. Impact of Disabling Cookies

Please be aware that if you choose to block or delete cookies, some features of our Website may not function properly. This could include:

• Inability to log into your course or membership account
• Problems completing purchases
• Loss of saved preferences
• Scheduling functionality may not work correctly

Essential cookies cannot be disabled as they are required for the Website to function.

8. Do Not Track Signals

Some browsers have a “Do Not Track” feature that lets you tell websites you do not want your online activities tracked. There is currently no uniform standard for how websites should respond to Do Not Track signals.

Our Website may not currently respond to Do Not Track signals. However, you can manage your cookie preferences using the methods described in Section 6 above.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make changes, we will update the “Last Updated” date at the top of this policy.

We encourage you to review this policy periodically to stay informed about how we use cookies.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Privacy Officer: Melissa Arlena

Company: Melissa Arlena Photography LLC, DBA Picture Perfect Rankings

Email: clients@pictureperfectrankings.com

Website: https://pictureperfectrankings.com/