EP 92: Local Lead Magnets for Photographers (That Build Your List)

00:00:29 [Alison]
You want

00:00:30 [Melissa]
to be solving a specific problem or offering a specific resource for your specific city or region.
00:00:37 [Melissa]
So important.
00:00:38 [Melissa]
And that’s that’s the key, guys.
00:00:41 [Melissa]
Welcome to Get Booked, a photography podcast.

00:00:43 [Alison]
I’m Allison, active duty Marine Corps spouse, family photographer, and business mentor.

00:00:47 [Melissa]
And I’m Melissa, a lifestyle newborn photographer turned SEO expert for photographer.

00:00:52 [Alison]
Between us, we have twenty seven years in the industry, nine business relocations, and a lot of lessons learned the hard way through experience.

00:00:59 [Melissa]
We’re here to help you get visible, get clients, and build a business that actually books.

00:01:04 [Alison]
Let’s go.
00:01:07 [Alison]
Alright, guys.
00:01:07 [Alison]
Welcome back.
00:01:08 [Alison]
Today’s episode is all about lead magnets because email marketing is important.
00:01:13 [Alison]
So with an email list, these are people who are in your orbit, who’ve expressed interest in what you do and how you do it.

00:01:20 [Alison]
They are a warm audience.
00:01:21 [Alison]
And like we mentioned in our mini session, episode marketing for mini sessions, this is a great place to start.
00:01:27 [Alison]
You wanna be nurturing an email list, collecting, and building an email list all year long for all of your genres, for all of your events, and this is how we’re gonna do it.
00:01:34 [Alison]
So we wanna stay top of mind.
00:01:36 [Alison]
You wanna position yourself as the expert.

00:01:38 [Alison]
What you can do with email is you can show your consistency.
00:01:41 [Alison]
So whether that’s a weekly email, monthly email, every other week, whatever you choose to do, be consistent.
00:01:46 [Alison]
It’s longer form content than just social media.
00:01:49 [Alison]
So something like maybe sharing part of a blog post and then sharing the link to that blog post so they could keep reading, getting clicks to your website.
00:01:55 [Alison]
And showing up consistently is just gonna build that know and trust factor where they’re gonna wanna work with you at some point.

00:02:01 [Alison]
Right?
00:02:02 [Alison]
So what is a lead magnet?
00:02:03 [Alison]
Lead magnet is something that you provide, some sort of digital download where you are trading content at some capacity for their email address in exchange for them to receive access to their inbox.
00:02:16 [Alison]
Right?
00:02:16 [Alison]
Which is kind of a big deal.

00:02:18 [Alison]
It’s overwhelming for a lot of people.
00:02:19 [Alison]
A lot of people are guarded about those email addresses because email, it really is quite overwhelming.
00:02:24 [Alison]
But at the end of the day, despite all the emails in your inbox, time and time again, the proof is in the pudding, email marketing works.
00:02:30 [Alison]
It really does.

00:02:31 [Melissa]
So we’ve kinda come up with a little bit of like a core formula for your lead magnet.
00:02:36 [Melissa]
You want to be solving a specific problem or offering a specific resource for your specific city or region.
00:02:43 [Melissa]
So important.
00:02:44 [Melissa]
That that’s the key, guys.
00:02:46 [Melissa]
I see too many lead magnets that are too generic.

00:02:50 [Melissa]
I had a client one time in the blogging club, and she was frustrated because her email list was getting filled up with people from other countries.
00:02:57 [Melissa]
She was a I wanna say a newborn photographer at Phoenix, and I remember she had just gotten a sign up on her email list for her lead magnet from somebody in England.
00:03:04 [Melissa]
And she’s like, they’re obviously not gonna book her in Phoenix, Arizona.
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So what’s my problem?
00:03:09 [Melissa]
And I said, well, what’s your lead magnet?

00:03:11 [Melissa]
And it was, you know, what to pack in your hospital bag, which is a very popular one.
00:03:14 [Melissa]
I know a lot of people do it.
00:03:15 [Melissa]
The problem is it’s very generic.
00:03:17 [Melissa]
It’s one where

00:03:18 [Alison]
everybody anywhere

00:03:18 [Melissa]
in the world.
00:03:19 [Melissa]
Yeah.
00:03:20 [Melissa]
Everybody wants it.
00:03:21 [Melissa]
So while yes, it’s a problem and it’s a specific problem, it’s not specific to your city, your region kind of thing.
00:03:28 [Melissa]
So it’s a great one.

00:03:29 [Melissa]
Like I would send that to a client maybe after they booked as, Hey, by the way, here’s this little thing.
00:03:33 [Melissa]
Maybe I would even do it as a blog post because Alison loves to get traffic and clicks.
00:03:38 [Melissa]
So maybe that’s a good one to get traffic and clicks, but it’s not that I would use to trade for an email list.
00:03:43 [Melissa]
And for some of you, I know Allison and I are on Flodesk, so we get whatever emails we want.
00:03:47 [Melissa]
Although, I think that changed with the new update, didn’t it?

00:03:49 [Melissa]
It I think they might have

00:03:50 [Alison]
did they grandfather us and,

00:03:52 [Melissa]
though?
00:03:52 [Melissa]
Yeah.
00:03:52 [Melissa]
We’re grandfathered in, I believe.
00:03:54 [Melissa]
Okay.
00:03:54 [Melissa]
So I think so.

00:03:56 [Melissa]
But I think most email providers charge you by the email address.
00:03:59 [Melissa]
So if you’ve got an email list that’s full of people who are never gonna be your clients, that’s a problem.
00:04:05 [Melissa]
Yeah.
00:04:06 [Melissa]
That’s why I really wanna tell you, get specific.
00:04:09 [Melissa]
Don’t be too generic on your stuff.

00:04:11 [Melissa]
And now I’m back and forth on this, on what’s a blog post versus what’s a lead magnet.
00:04:15 [Melissa]
So I think as we get into some of these, we’ll talk about that.
00:04:18 [Melissa]
To me, a blog post can become a lead magnet or several blog posts, that kind of thing.
00:04:23 [Melissa]
That’s what I like to do.
00:04:24 [Melissa]
If you guys have written a bunch of blog posts about things in your city, you could combine those, take the highlights of things and put that into a lead magnet versus sometimes some generic posts and stuff like how to prepare for a newborn session.

00:04:38 [Melissa]
Again, too generic.
00:04:39 [Melissa]
That’s a blog post, not a lead magnet.
00:04:41 [Melissa]
So you can still write about, like I said, the hospital bag blog post, not a lead magnet.
00:04:45 [Melissa]
So let’s start off with some destination ones because Allison’s kind of the queen on that.
00:04:48 [Melissa]
Yeah.

00:04:48 [Melissa]
This is so this

00:04:49 [Alison]
is my cup of tea right here.
00:04:50 [Alison]
So as a destination photographer, I’m currently in Hawaii, but I did this in Virginia Beach too, guys.
00:04:56 [Alison]
So I still have Virginia Beach blog posts that are going off the rails, but you really wanna focus on the local angle.
00:05:02 [Alison]
You are the guide.
00:05:03 [Alison]
And honestly, this applies to all of the genres of photography, but particularly for a destination photographer.

00:05:10 [Alison]
Think travel guide.
00:05:11 [Alison]
What do they need to know about where to eat, where to play, where are the safe beaches?
00:05:14 [Alison]
So the things about are the best beaches for snorkeling for beginners, I e kids, the best places to go boogie boarding, things to do with teenagers in Hawaii, how to eat cheap in Waikiki, spoiler alert, you cannot, shopping in Kailua, where to eat in Kailua.
00:05:28 [Alison]
All these things are also blog posts, but it’s all combined into one download, which is my travel guide.
00:05:35 [Alison]
So I have on my website.

00:05:36 [Alison]
I was like, you can Google until your eyes bleed if you really want to, or you can download my guide from a mom.
00:05:43 [Alison]
So

00:05:43 [Melissa]
Yeah.
00:05:43 [Melissa]
I mean well, that’s the other thing too is Allison has these as blog.
00:05:46 [Melissa]
Mhmm.
00:05:47 [Melissa]
Yes.
00:05:47 [Melissa]
People can go to her website and they could find these individually if they wanted, but she’s saving them time by packaging them all up in one convenient lead magnet.

00:05:54 [Melissa]
And then I would tell her, you put a graphic for that lead magnet on every single one of those blog posts.
00:05:59 [Melissa]
Because if they found the, you know, shopping and whatever, they’re probably interested in the other stuff.
00:06:03 [Melissa]
And so now you could have that lead magnet on all of them.
00:06:06 [Melissa]
And who cares if it’s already on your blog?
00:06:08 [Melissa]
They’re not gonna go digging for eight different articles on this stuff.

00:06:11 [Alison]
Yeah.
00:06:12 [Alison]
And it I do.
00:06:13 [Alison]
I have a an image, a recurring block with an image with the mock up of the download form for downloading the guide.
00:06:19 [Alison]
So boom.
00:06:20 [Alison]
There it is.

00:06:23 [Melissa]
Hey, quick break to tell you about something that could change your business.
00:06:26 [Melissa]
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00:06:33 [Melissa]
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00:06:40 [Melissa]
If you want results like that, I’m hosting a free masterclass called the five SEO mistakes killing your photography business.
00:06:47 [Melissa]
I’ll show exactly what’s keeping you invisible and how to fix it.

00:06:50 [Melissa]
The link to register is in the show notes or head to pictureperfectrankings.com/mistakes.
00:06:58 [Melissa]
So going with that, I think with Allison, she’s really lucky in that the travel guide is really interesting.

00:07:03 [Alison]
Mhmm.

00:07:04 [Melissa]
And I think if you’re in a big city, you can probably do that.
00:07:07 [Melissa]
I mean, I don’t think of Charlottesville as a big city, but I do think it is, like, destination where people come for stuff.
00:07:11 [Melissa]
So if I were to reframe my thoughts of, like, how could I create a Charlottesville travel guide, the thought then is, like, who’s coming into town who doesn’t doesn’t normally live here?
00:07:21 [Melissa]
It’s gonna be a different guide than the people who do live here sometimes for things.
00:07:25 [Melissa]
So right now for maternity and stuff like that, maybe somebody would be coming here for well, I know South Florida.

00:07:29 [Melissa]
They used to go for, like, destination maternity session.
00:07:32 [Melissa]
So maybe I’m gonna create this travel guide for that particular mom who’s coming in, wants to know the places to go, the date night places, stuff like that.
00:07:39 [Melissa]
But then I might have a different guide for a new mom who is looking for midwives or doulas or pediatricians or where to shop for maternity clothes.
00:07:47 [Melissa]
So those are gonna be two different things.
00:07:48 [Melissa]
So I like I really like now that the way we’re going with this of a travel guide for your city, if it’s a dusty, and a local resource one for the moms who are local.

00:07:57 [Alison]
Hey.
00:07:57 [Alison]
Best mocktails.
00:07:58 [Alison]
Add that to the list.
00:07:59 [Alison]
Places to get the best mocktails.
00:08:01 [Alison]
K?

00:08:01 [Alison]
That’s a date night option and add it to your resource list.

00:08:05 [Melissa]
Yeah.
00:08:05 [Melissa]
Newborn rolls right into that too with, like, you know, a new parent resource guide.
00:08:09 [Melissa]
So what are the pediatricians, postpartum support groups, lactation consultants, all of this kind of stuff.
00:08:14 [Melissa]
And keep in mind, all of these start off to me as a blog post.
00:08:18 [Melissa]
To me, the best lead magnets are where you’re not having to create from scratch.

00:08:22 [Melissa]
You’re able to take what you’ve already you guys know I love letting you reuse blog posts for stuff, but take all of that and combine it.
00:08:30 [Melissa]
And again, if you’ve written 10 blog posts and they’re a thousand words each, I’m not saying you’re writing a 10,000 word lead magnet.
00:08:36 [Melissa]
That’s not at all what I mean.
00:08:38 [Melissa]
You’re gonna go and you’re just gonna grab a few highlights.
00:08:41 [Melissa]
And then in your lead magnet, you can link back to those blog posts so that if they wanna go learn more, maybe you’ve got, Hey, here’s the top three restaurants.

00:08:48 [Melissa]
If you’re looking for more details about them, plus another eight or seven or whatever, click over here to the blog post.
00:08:54 [Melissa]
And then you’re driving traffic again back over to your blog.
00:08:56 [Melissa]
So I think that works for maternity and newborn.

00:08:59 [Alison]
And don’t forget to update these over time.
00:09:01 [Alison]
My travel I’m just thinking about this, but my travel download freebie lead magnet is at years old at this point, and I have several blogs that needed to be added to it.
00:09:09 [Alison]
So, Rene, note to self note to self.
00:09:12 [Alison]
Okay.
00:09:12 [Alison]
So similar for family photographers, what are the seasons for photo sessions in your city?

00:09:19 [Alison]
Charleston has azalea season at Hampton Park.
00:09:22 [Alison]
They do not have a cherry blossom season, but Virginia Beach has cherry blossoms and no well, some azaleas, but azaleas aren’t a big deal.
00:09:28 [Alison]
I’ve also seen some other places have tulip seasons.
00:09:31 [Alison]
Right?
00:09:31 [Alison]
Like, that’s kind of

00:09:32 [Melissa]
a fun

00:09:33 [Alison]
take on Texas bluebonnets.
00:09:35 [Alison]
Yeah.
00:09:36 [Alison]
Exactly.
00:09:36 [Alison]
So that’s very specific location.
00:09:38 [Alison]
And then similar to the newborn and maternity, your city, mom’s resource list.

00:09:43 [Alison]
So take what you know.
00:09:44 [Alison]
I told one of my mentees this one time, her family was gluten free.
00:09:47 [Alison]
I was, girl, use what you know to make a a blog post and a resource list.
00:09:52 [Alison]
Where can you go get gluten free desserts?
00:09:54 [Alison]
Where can you go that has gluten free, what have yous, cookies, whatever.

00:09:58 [Alison]
Take your knowledge, what you’re an expert in, and package that up for your people.
00:10:02 [Alison]
Maybe it’s a blog post that ultimately becomes a travel guide or a resource list.
00:10:05 [Alison]
One thing you don’t wanna do, I don’t know if you’ve realized what we’ve said, we’re new ideas that other photographers want.
00:10:12 [Alison]
Right?
00:10:13 [Alison]
We are giving you ideas and lead magnet resources that your clients want.

00:10:17 [Alison]
So keep that in mind too, because it’s real easy, especially for family photos.
00:10:21 [Alison]
Best photo locations in Charleston, South Carolina.
00:10:24 [Alison]
Well and

00:10:25 [Melissa]
you know who Googles that?
00:10:26 [Melissa]
Other photographers.
00:10:27 [Melissa]
Me.
00:10:27 [Melissa]
Yeah.

00:10:27 [Alison]
I do that.

00:10:28 [Melissa]
Now, unless I have a friend here that I was she has one of those locations, and I was I know you have the one of those blog posts.
00:10:34 [Melissa]
I was like, I know you have it because I was looking at it last week.
00:10:36 [Melissa]
And I told her I was, other photographers look at that stuff.
00:10:39 [Melissa]
And for her, it works out.
00:10:40 [Melissa]
She does some education, and her target is other photographers.

00:10:44 [Melissa]
So I was, well, then that’s the perfect lead magnet for you, but that is not the perfect lead magnet for clients and stuff like that.
00:10:50 [Melissa]
So Yeah.
00:10:51 [Melissa]
I remember photo session locations, I don’t I don’t do them.

00:10:54 [Alison]
Yeah.
00:10:54 [Alison]
There was a blog post.
00:10:56 [Alison]
So this is we moved from Japan to Quantico.
00:11:00 [Alison]
I had been overseas for three and a half years, and in that time, every public park went from free and open from photography to permitting.
00:11:07 [Alison]
It was this whole Wild West I had just walked into.

00:11:10 [Alison]
I felt like I came back to The US going, what happened?
00:11:12 [Alison]
And so somebody was telling me I have about this permitting process at all the national parks, which DC Capital Region, there’s a ton of national parks, and I was completely overwhelmed.
00:11:22 [Alison]
And guess what they were sharing as a resource for permitting?
00:11:24 [Alison]
Some photographer’s blog post about the permitting process.
00:11:29 [Alison]
We were not her ideal client, but some photographer had done a deep dive on all these permitting processes and photographers were sharing this one particular blog post as a here’s your primer on national park permitting.

00:11:41 [Alison]
And it

00:11:42 [Melissa]
was very funny if photographers honest, then you can definitely write some lead magnets for that if you have some plans to sell them presets or whatever editing surfaces.
00:11:51 [Melissa]
But Keep

00:11:51 [Alison]
in mind your audience.

00:11:53 [Melissa]
Yeah.
00:11:53 [Melissa]
Keep in mind your audience.

00:11:55 [Alison]
So, okay.
00:11:56 [Alison]
If there’s any pet photographers out there, your city dog beach and park guide for pet sessions.
00:12:02 [Alison]
Right?
00:12:02 [Alison]
So there’s everybody knows you got a dog.
00:12:05 [Alison]
There’s all kinds of rules, and then there’s the law and then how people operate within that.

00:12:09 [Alison]
Right?
00:12:09 [Alison]
There’s rules of the road and then there’s rules of the road.
00:12:11 [Alison]
Same thing with pets, permit requirements, parking, leash, quiet time, showers, happy hours.

00:12:16 [Melissa]
Happy hours.
00:12:17 [Melissa]
Doggy happy hours.

00:12:18 [Alison]
There you go.
00:12:19 [Alison]
All that stuff.
00:12:20 [Alison]
So that would be a really good guide.
00:12:21 [Alison]
Shoot.
00:12:21 [Alison]
You know what just came to mind?

00:12:22 [Alison]
Breweries.
00:12:23 [Alison]
Dog friendly breweries and wineries where you can be have them off leash or something.
00:12:27 [Alison]
Like, that’d be a fun one too.
00:12:28 [Alison]
And keep in

00:12:28 [Melissa]
mind with all of these lead magnet stuff, guys, you’re supposed to put your photos in them, by the way.
00:12:32 [Melissa]
You know, like, with the dogs at breweries, you don’t necessarily have to do a session with a a dog at a brewery.
00:12:38 [Melissa]
You can still just show cute pictures of dogs.
00:12:40 [Melissa]
You know?
00:12:40 [Melissa]
Yeah.

00:12:41 [Melissa]
It’s the stuff for families.
00:12:42 [Melissa]
You still just show you’re showing off your artwork.
00:12:44 [Melissa]
That’s kind of the idea.
00:12:45 [Melissa]
It’s kinda think about a magazine articles, and your eye gets caught by some of the beautiful graphics and ads and stuff that are in that magazine article.
00:12:53 [Melissa]
Except this time it’s your magazine and it’s all your stuff.

00:12:56 [Melissa]
So think about it that way.
00:12:57 [Melissa]
Yeah.

00:12:57 [Alison]
There you go.
00:12:58 [Alison]
That’s a beautiful way to think about it.
00:13:01 [Alison]
Hey, Allison here.
00:13:02 [Alison]
I have a blog post that is ranking in the top three nationally every spring for its search terms.
00:13:08 [Alison]
Another still blowing up from 2021, I think.

00:13:11 [Alison]
I actually can’t remember when I wrote it, but it’s been a long time.
00:13:13 [Alison]
And it’s the reason I had a wait list in Hawaii before I ever arrived on island.
00:13:17 [Alison]
In April, not for you, live.
00:13:19 [Alison]
Workshop number two is blogging strategically.
00:13:22 [Alison]
Throwing a thousand words and some pics on a post won’t get you traffic or inquiries.

00:13:27 [Alison]
You bring your business, I’ll bring the strategy, and together we’re gonna nail down custom keyword research, optimized content, and twelve month blogging plan that books for you where you are.
00:13:39 [Alison]
Blogged book, link in the show notes.

00:13:43 [Melissa]
Senior portraits.
00:13:44 [Melissa]
The different colleges and stuff are gonna have different requirements on when things are due and things like that.
00:13:49 [Melissa]
I need to have pictures done by.
00:13:51 [Melissa]
As a parent, I probably am not gonna necessarily know all of the yearbook deadline requirements for my local high school.
00:13:57 [Melissa]
But if the senior portrait photographer yeah.

00:13:59 [Melissa]
Senior portrait photographer puts it out because I’m like, I don’t know.
00:14:01 [Melissa]
When am I supposed to book these?
00:14:02 [Melissa]
What’s going on?
00:14:03 [Melissa]
And it’s for my school.
00:14:04 [Melissa]
That’s gonna catch my attention.

00:14:06 [Melissa]
It’s

00:14:06 [Alison]
gonna be here.
00:14:06 [Alison]
Yeah.
00:14:07 [Alison]
Because if you especially as tenth grade parent here, the high school sends out a weekly newsletter, but you know how often I read that?
00:14:14 [Alison]
Maybe every other month, I read it one time.
00:14:16 [Alison]
I barely ordered a yearbook for my tenth grader on time, and it was only because he kept bothering me.

00:14:21 [Alison]
Because I got the last minute notice.
00:14:23 [Alison]
Exactly.
00:14:24 [Alison]
And so high schoolers, as much as they are high schools, as much as they are trying to reach the parents, there’s a big chasm between what your high schooler can do, needs to know, and what they’re sharing with you.
00:14:34 [Alison]
Right?
00:14:34 [Alison]
So go direct.

00:14:36 [Alison]
All you senior portrait photographers go direct to the parents, bypass the school, give them the school information, connect the dots there for them, make it easy.
00:14:44 [Alison]
Make it easy.
00:14:45 [Alison]
So, like, this I know in Virginia Beach, there were several boutiques that targeted teens and college students.
00:14:51 [Alison]
So they had the miniskirts, they had the the baby doll dresses, stuff that I didn’t want to wear at all.
00:14:58 [Alison]
But if I were a senior photographer, I would absolutely wanna feature their clothes, send my my them.

00:15:04 [Alison]
So work with those people, create a guide for where they can shop and where those clothes are gonna look good in your city.
00:15:10 [Alison]
Right?
00:15:10 [Alison]
So, like, a whole style guide.
00:15:12 [Alison]
And you can even include hair and makeup, shoes, accessory, things like that.

00:15:15 [Melissa]
Yeah.
00:15:16 [Melissa]
Especially oh, and referrals to, like, other hair and make like, hair and makeup artists that you really love and stuff.
00:15:20 [Melissa]
That’s a good one.

00:15:21 [Alison]
So branding photographers and headshots.
00:15:23 [Alison]
So best locations for branding photos, this could be a blog post, but also thinking about casting that vision and inspiring people who may not want those photos or may not be on the market just yet, but getting in front.
00:15:35 [Alison]
But you’re also your city’s business owner’s guide to brand photography.
00:15:40 [Alison]
You can include things like local networking groups, chamber events, the culture for LinkedIn.
00:15:45 [Alison]
I know there were in Virginia Beach, there were tons of LinkedIn groups that met in person.

00:15:50 [Alison]
So where are those opportunities to to meet up?
00:15:53 [Alison]
What are the personalities of some of those different chambers, different counties, different city level, BNI groups, how to guest in some of these things, Toastmasters?
00:16:01 [Alison]
Those are all really great resources for business owners regardless of their industry.
00:16:06 [Alison]
And then cohorts in your city, where can people get together to work, get out of the house, get out of the office.
00:16:12 [Alison]
I don’t even think it’s

00:16:13 [Melissa]
by coworking.
00:16:14 [Melissa]
You could even do the cutest coffee shops that, you know, where someone sometimes I go work in my kitchen because I get tired of my office.
00:16:19 [Melissa]
But if somebody gave me a guide on, hey, here’s the local places around where you could go and get a fun drink and work for a couple hours just to get it for your home as a Yeah.
00:16:28 [Melissa]
Yeah.
00:16:29 [Melissa]
As a sole person working, sometimes you just wanna get out and be around people.

00:16:32 [Melissa]
And so if there’s a little short list guide, that can be a fun one.
00:16:34 [Melissa]
I’d trade my email for that just because I wanna get off the office more.
00:16:38 [Melissa]
Cool wineries.
00:16:39 [Melissa]
That’s the thing too.
00:16:40 [Melissa]
What wineries can I go work from?

00:16:43 [Melissa]
Okay.
00:16:43 [Melissa]
So weddings.
00:16:44 [Melissa]
So my thing has always been a preferred vendor list.
00:16:47 [Melissa]
So just, again, doing those blog posts where you’re interviewing florists, venues, planners, caterers, all of that stuff that you love.
00:16:54 [Melissa]
These can be huge for referrals and stuff of trading and sharing with them, and then packaging it all together into a beautiful preferred vendor list for you, or I like to just kinda call it my favorite vendors, that type of thing.

00:17:07 [Melissa]
And then having that where brides can so my my city or my state favorite wedding vendors.
00:17:13 [Melissa]
And then brides who are looking in that area are like, oh, okay.
00:17:16 [Melissa]
Well, she’s got a whole thing of all of these different vendors.
00:17:19 [Melissa]
And then another one I really like is a timeline, a wedding day timeline by season for your city, because my timeline here in Virginia is gonna be very different than Allison’s timeline in Hawaii for a wedding.
00:17:30 [Melissa]
And then it’s gonna depend too.

00:17:32 [Melissa]
The timeline in December is different than the timeline in August and even the fall and spring.
00:17:38 [Melissa]
So being able to have, like, timelines and a bride gets the spring, here’s the summer, here’s the fall, here’s the winter for this particular city.
00:17:46 [Melissa]
That’s one that I do like, because again, because it’s specific to the city and it’s specific to a problem for her.
00:17:51 [Melissa]
She may not know what her timeline needs to be, or maybe she’s searching for it or something.
00:17:55 [Melissa]
But again, these can all be blog posts.

00:17:56 [Melissa]
And then you again, I’m gonna say it again, package them all up and turn them into a lead magnet.
00:18:02 [Melissa]
Oh, and pin them on Pinterest, guys.
00:18:04 [Melissa]
That’s something we haven’t talked about.
00:18:05 [Melissa]
All of this stuff is really great also pinning it on Pinterest.
00:18:07 [Melissa]
So somebody who’s local to you sees my city plus my problem.

00:18:12 [Melissa]
So if he’s getting married in Virginia and she sees, oh, Charlottesville’s you know, my favorite Charlottesville wedding vendors, she’s gonna be like, oh, well, I’m getting married near Charlottesville.
00:18:20 [Melissa]
Let me click on that and take a look.
00:18:21 [Melissa]
It’s calling out to your audio you know, your direct audience.
00:18:24 [Melissa]
I see you.
00:18:25 [Melissa]
This is your city.

00:18:25 [Melissa]
This is your problem.
00:18:26 [Melissa]
I’ve got a guide for you.

00:18:28 [Alison]
That’s perfect.
00:18:29 [Alison]
Alright.
00:18:29 [Alison]
So regardless of what you choose to do for your genre of photography, keep in mind the highest converting local lead magnets are going to be local.
00:18:38 [Alison]
They’re gonna be very specific to your area.
00:18:40 [Alison]
They’re gonna have resources and vendors specific to your area.

00:18:44 [Alison]
A connector, not just a photographer, that’s gonna keep people coming back to over and over again.
00:18:49 [Alison]
Seasonal guides that tie specifically to your area, your city, fall, your city, spring, what have you.
00:18:56 [Alison]
And then travel guides for destinations, package like Melissa said, packaging all the content and blog posts that you have created into one massive resource, Not necessarily every word of every blog post, but links back to those blog posts from your lead magnet, get you more clicks.
00:19:11 [Alison]
So if you come up with any other ideas, hit us up.
00:19:14 [Alison]
Let us know on Instagram.

00:19:15 [Alison]
We’re always interested to know more.
00:19:17 [Alison]
See the notes show notes for links to some of this stuff, how you can reach out to us.

00:19:24 [Melissa]
Thank you so much for listening.
00:19:25 [Melissa]
If you’re enjoying the show, would you do two things for us?
00:19:28 [Melissa]
First, leave a review.
00:19:29 [Melissa]
Just stars would be awesome.
00:19:31 [Melissa]
And two, forward this episode to a viz bestie, no spouse, or anyone facing moving their business.

00:19:36 [Melissa]
We’d love it if you shared this episode with even just one person.
00:19:39 [Melissa]
If you have questions, you can reach out to Allison on Instagram at Allison Belle Photog, or you can find me, Melissa, in my face picture perfect rankings.
00:19:48 [Melissa]
Check the show notes for links, and we’re so excited to have you guys here.