EP 94: 3 Types of Blog Posts Every Photographer Needs

00:00:00 [Melissa]
Okay.
00:00:00 [Melissa]
Y’all, a what to wear post?
00:00:01 [Melissa]
Immediately, you can write four versions of that for a family, for family portraits.
00:00:05 [Melissa]
Yeah.
00:00:05 [Melissa]
Spring, summer, fall, winter.

00:00:08 [Melissa]
Welcome to Get Booked, a photography podcast.

00:00:10 [Alison]
I’m Allison, active duty Marine Corps spouse, family photographer, and business mentor.

00:00:15 [Melissa]
And I’m Melissa, a lifestyle newborn photographer turned SEO expert for photographers.

00:00:19 [Alison]
Between us, we have seven years in the industry, nine business relocations, and a lot of lessons learned the hard way through experience.

00:00:26 [Melissa]
We’re here to help you get visible, get clients, and build a business that actually books.
00:00:31 [Melissa]
Let’s go.
00:00:34 [Melissa]
Alright, guys.
00:00:35 [Melissa]
Welcome back.
00:00:36 [Melissa]
This week, we are gonna talk about a blogging mistake that I’m seeing, and I feel a little guilty for starting it, but I didn’t realize that it would take off the way it has been.

00:00:47 [Melissa]
So the mistake I’m seeing is a lot of you guys are only writing posts about things going on in your area or other local businesses.
00:00:55 [Melissa]
And I know for some of you, you may be writing it yourself.
00:00:57 [Melissa]
For others, you’re outsourcing it.
00:00:59 [Melissa]
And I love those posts.
00:01:01 [Melissa]
That’s why I recommend them.

00:01:02 [Alison]
But they’re blogging, Melissa.

00:01:05 [Melissa]
I know.
00:01:05 [Melissa]
You’re blogging, and I love that.
00:01:07 [Melissa]
I absolutely do.
00:01:08 [Melissa]
But what I don’t love is when I’m scrolling people’s blogs.
00:01:12 [Melissa]
And when I talk about these local posts, what I mean is, you know, the best doulas in your area, number one birth center, Easter events near you.

00:01:18 [Melissa]
It’s that kind of stuff.
00:01:19 [Melissa]
Now don’t get me wrong.
00:01:21 [Melissa]
I do love those posts, guys.
00:01:22 [Melissa]
I am not saying post.
00:01:24 [Melissa]
I still recommend them.

00:01:25 [Melissa]
But what’s happening is I scroll your blog and that’s all I see.
00:01:29 [Melissa]
And you guys are starting to look like the mom community blog.
00:01:32 [Melissa]
You know, the one that you type in your city name, that mom blog, and it’s like, my

00:01:36 [Alison]
active child city.

00:01:38 [Melissa]
Yeah.
00:01:38 [Melissa]
Yeah.
00:01:38 [Melissa]
It’s like a parenting blog.
00:01:40 [Melissa]
And they’ve got all of the activities going on in the area and stuff.
00:01:43 [Melissa]
And that’s what your blogs are looking like.

00:01:45 [Melissa]
And they’re not telling me that you’re a photographer if I were just to look at your blog.
00:01:49 [Melissa]
And so that’s the thing that I’m seeing.
00:01:51 [Melissa]
And the reason I started recommending those is because everybody was just doing session shares.

00:01:54 [Alison]
Yeah.
00:01:55 [Alison]
It

00:01:55 [Melissa]
was like nothing else.
00:01:56 [Melissa]
You know, you should also be blogging for your community, getting your business name out there in Google.
00:02:00 [Melissa]
And, yes, you should still be doing that.
00:02:02 [Melissa]
But when I go out to your website and all I see are features on other businesses, and I don’t see any blog posts about photography, you know, when to book your session, things like that, you’re confusing you’re confusing me of looking at it because I’m like, are you a local community blog, or are you photographer?
00:02:18 [Melissa]
You.

00:02:18 [Melissa]
Also shares community events.
00:02:21 [Melissa]
So what I want to kinda put to rest right now, the majority of the posts on your website on need to be photography related.
00:02:29 [Melissa]
So if you have 10 blog posts on your website right now and all 10 of them are about local community resources, I’m gonna need you to write at least 15 on something else, something photography related.
00:02:41 [Melissa]
So we’re gonna get into those different buckets and stuff because Allison and I were talking about this and brainstorming and really kinda coming in.
00:02:48 [Melissa]
What are these buckets that I want you guys blogging?

00:02:50 [Melissa]
Because I feel like that’ll be more helpful to you on how many posts you need to have kinda thing.
00:02:55 [Melissa]
So we are gonna start with the first bucket.
00:02:57 [Melissa]
You wanna talk about that, Allison?

00:02:59 [Alison]
Yeah.
00:02:59 [Alison]
So the first bucket would be pre session FAQ posts.
00:03:04 [Alison]
So these are things like client education, answering questions that you get often gotten yet or wish people were asking, examples like what to wear, when to book, for me, why I only shoot at sunrise, behind the scenes topics or behind the scenes shoots of of how your shoot works, what your philosophy is like.
00:03:21 [Alison]
This is gonna get people on your side.
00:03:23 [Alison]
It’s gonna get buy in.

00:03:24 [Alison]
Okay.
00:03:25 [Alison]
So you’re a photographer, but can you work with my crazy two year old?
00:03:28 [Alison]
Can you work with my four older boys?
00:03:31 [Alison]
Do you have experience with that?
00:03:32 [Alison]
And that’s that’s actually something I personally look at when I’m hiring a photographer.

00:03:36 [Alison]
I wanna know if you can handle my crew because this is a very personal process.
00:03:40 [Alison]
Right?
00:03:40 [Alison]
When I’m checking you out, whether it be on Instagram or your blog, I wanna prequalify you before I ever reach out to you.

00:03:47 [Melissa]
Yeah.
00:03:48 [Melissa]
And really too, that goes along with Google.
00:03:50 [Melissa]
Yeah.
00:03:50 [Melissa]
So when you’re writing for the client and you’re convincing Allison that you know how to handle her four boys because you have all this photography experience and these tips and tricks and blah blah blah and all of this stuff, When you write that post for her, you’re also telling Google that.
00:04:02 [Melissa]
Keep in mind, Google still is pushing their EAT, which is it’s e e a t.

00:04:07 [Melissa]
It’s experience, expertise, authority, and trust.
00:04:10 [Melissa]
And as you write these, you are putting all of that out there into Google.
00:04:15 [Melissa]
And now you’re letting Google know I’m a photographer.
00:04:17 [Melissa]
I have experience in photographing big families with all boys.
00:04:21 [Melissa]
This is the types of things that we’re gonna do.

00:04:23 [Melissa]
So you’re convincing both Alison as the mom, and you’re convincing Google at the same time.
00:04:28 [Melissa]
And, And, you know, for those different types of posts, like, she talked about what to wear, when to book, things like that.
00:04:32 [Melissa]
Okay.
00:04:33 [Melissa]
Y’all, a what to wear post, immediately, you can write four versions of that for a family, for family portraits.
00:04:38 [Melissa]
Spring, summer, fall, winter.

00:04:39 [Melissa]
Now you could write probably four versions for maternity, spring, summer, fall, winter.
00:04:43 [Melissa]
Maybe for newborn.
00:04:44 [Melissa]
Maybe you’re only writing one if it’s indoors, that kind of thing.

00:04:47 [Alison]
Or focus on age range.
00:04:49 [Alison]
What to wear for teen girls, teen boys?
00:04:51 [Alison]
They’re hard as heck.
00:04:52 [Alison]
What about wearing for baby?
00:04:53 [Alison]
Babies or the little kids?

00:04:55 [Alison]
The little kids are kinda easy because you just tell them what to wear and they do what you want.
00:04:58 [Alison]
But when you’re talking about teen girls, y’all every time I have a client get on the phone with me and they have a teen girl, I’m, honey, no baby doll dresses that win.
00:05:04 [Alison]
We’re gonna have some Marilyn Monroe moments, and we cannot have that.
00:05:09 [Alison]
And everybody gets it.
00:05:09 [Alison]
They laugh.

00:05:10 [Alison]
They’re like, oh, yeah.
00:05:10 [Alison]
Yeah.
00:05:11 [Alison]
I’m very not sorry.
00:05:11 [Alison]
We need we need that knee length.
00:05:13 [Alison]
Right?

00:05:13 [Alison]
That’s a big deal.
00:05:14 [Alison]
So season.
00:05:14 [Alison]
Yeah.
00:05:15 [Alison]
Age range.
00:05:16 [Alison]
Gender.

00:05:16 [Melissa]
Yeah.
00:05:16 [Melissa]
Genre.
00:05:17 [Melissa]
You know, genre too.
00:05:18 [Melissa]
You know, then you’ve got when to book.
00:05:19 [Melissa]
You could write that for family, senior, maternity, newborns, whatever.

00:05:23 [Alison]
We just gave you a whole year right there.

00:05:25 [Melissa]
Yeah, guys.
00:05:25 [Melissa]
I mean, like, there are so many of these.
00:05:27 [Melissa]
I one time I had a girl, she was I’ve been blogging for two weeks, and I’m out of topics to blog about.
00:05:31 [Melissa]
And I was, you are not digging deep enough.
00:05:33 [Melissa]
There is no way in two weeks that you are out of blog posts.

00:05:36 [Melissa]
Behind the scenes, stuff like that.
00:05:38 [Melissa]
I will say if you’re a little stuck on that, if you guys go out to 35topics.com, the number three, the numberfive,topics.com, you can download my lead magnet 35 blog post idea.
00:05:46 [Melissa]
Again, even with those, look at them and say, like, okay, Melissa, put this one for newborn.
00:05:50 [Melissa]
Maybe I’m gonna do maternity.
00:05:51 [Melissa]
Maybe I’m gonna do seniors.

00:05:52 [Melissa]
Maybe I’m gonna do Broaden your scope a little bit.
00:05:54 [Melissa]
But those pre session FAQ posts, honestly, they need to be 50% of what you are blogging.
00:06:00 [Melissa]
That needs to be the majority of what you are blogging right now, and then you’re gonna augment with some of this other stuff.

00:06:08 [Alison]
Hey.
00:06:09 [Alison]
Allison here.
00:06:09 [Alison]
I have a blog post that is ranking in the top three nationally every spring for its search terms.
00:06:15 [Alison]
Another still blowing up from 2021, I think.
00:06:18 [Alison]
I can’t remember when I wrote it, but it’s been a long time.

00:06:20 [Alison]
And it’s the reason I had a wait list in Hawaii before I ever arrived on island.
00:06:24 [Alison]
In April, we’re building that for you live.
00:06:26 [Alison]
Workshop number two is blogging strategically.
00:06:29 [Alison]
Throwing a thousand words and some pics on a post won’t get you traffic or inquiries.
00:06:35 [Alison]
You bring your business, I’ll bring the strategy, and together, we’re gonna nail down custom keyword research, optimized content, and twelve month blogging plan that books for you where you are.

00:06:47 [Alison]
Blogged book, link in the show notes.
00:06:50 [Alison]
Alright.
00:06:50 [Alison]
So second, so that was pre session stuff.
00:06:52 [Alison]
Post session products, this is one I only recently just started doing, so educating clients on those physical products and heirlooms.
00:07:00 [Alison]
And guys, I hear you now, I don’t offer IPS, I don’t sell products.

00:07:05 [Alison]
I bet a 100% you’ve got a gallery that has a built in shop.
00:07:08 [Alison]
You need to be writing about what’s in that shop.
00:07:10 [Alison]
K?
00:07:10 [Alison]
Yeah.

00:07:11 [Melissa]
You don’t have to offer everything that’s in that shop.
00:07:13 [Melissa]
You can start with just loose prints, an album.
00:07:16 [Melissa]
And I was just giving this advice the other day to somebody.
00:07:18 [Melissa]
I was, look.
00:07:18 [Melissa]
When you pick an album, don’t pick 12 different of them to choose from and 14 sizes and 8,000,000 different spread options.

00:07:24 [Melissa]
Just pick one to start with.
00:07:26 [Melissa]
Just And know this.
00:07:27 [Melissa]
If you don’t have that shop turned on in your gallery, some of your clients are reaching out to people like me and asking me to print their photos.
00:07:35 [Melissa]
I have a client who is a past wedding client.
00:07:37 [Melissa]
Every year, she gets family photos.

00:07:39 [Melissa]
Every year, her photographer does not offer any printed products, and she comes to me and pays me to print them.
00:07:43 [Melissa]
Wow.
00:07:43 [Melissa]
You guys are missing out on money.

00:07:45 [Alison]
Wow.
00:07:46 [Alison]
Yeah.
00:07:46 [Alison]
So turn the gallery on.
00:07:47 [Alison]
And then so even if you’re just new to selling these products, display how you do your own family.
00:07:52 [Alison]
Yes.

00:07:52 [Alison]
About your stuff.
00:07:53 [Alison]
What’s on your walls?
00:07:54 [Alison]
What’s on your stairwell?
00:07:55 [Alison]
Right?
00:07:56 [Alison]
So some other examples, how to display portraits.

00:07:58 [Alison]
What is a luxury album?
00:08:00 [Alison]
Gift ideas for grandparents, my personal one.
00:08:03 [Alison]
I do so many albums.
00:08:04 [Alison]
I used to work well, I didn’t used to work with them.
00:08:06 [Alison]
I tried to work with a very popular professional lab with my albums.

00:08:12 [Alison]
I got a sample, didn’t love it, went to a trade show, found this company that I’ve worked with for three or four years now, and I have side by side sample photos of the construction and the difference of why mine are better.
00:08:23 [Alison]
The way they’re made, the print is done, the way the leather goes all the way around the book, corners are mitered.
00:08:28 [Alison]
That’s a deep dive on why I sell albums.
00:08:31 [Alison]
Right?
00:08:31 [Alison]
So that’s its own blog post.

00:08:32 [Alison]
I use that in my pre session email to tell my clients why they’re gonna wanna order one.

00:08:39 [Melissa]
I used to do a blog series.
00:08:40 [Melissa]
I had a whole series on my product.
00:08:42 [Melissa]
So once a month, I would blog a different product.
00:08:44 [Melissa]
And so it was like one month was loose prints, one month was prints in a print box, another one was frame prints, another one was albums.
00:08:51 [Melissa]
That’s something that you can create a series, and then that way you’ve got all of them.

00:08:55 [Melissa]
You put that onto a page and you’re sending it to a client and preselling them before their session on, like, hey.
00:08:59 [Melissa]
These are the products that we offer.
00:09:00 [Melissa]
Go ahead and take a look now and think about what it would look like on your wall.
00:09:03 [Melissa]
Like Allison said, a staircase gallery, stuff like that.
00:09:06 [Melissa]
I’ve I’ve blogged how we hung things in our home so that I can show clients to get their inspiration.

00:09:12 [Melissa]
This is a big thing with products and stuff.
00:09:13 [Melissa]
You have to show everyone.
00:09:15 [Melissa]
You have to talk about it.
00:09:16 [Melissa]
Otherwise, no one wants to purchase products because they don’t think about it.
00:09:19 [Melissa]
Like, oh, that’s expensive.

00:09:20 [Melissa]
But you really start pulling their heartstrings, you got them.

00:09:23 [Alison]
Yep.
00:09:23 [Alison]
At the end of the day, guys, you sell what you show.
00:09:27 [Alison]
So if you’re showing photos in the final final images, that’s cool.
00:09:31 [Alison]
But if you’re not gonna show the end result framed on a wall in an album, what have you, sell it.
00:09:38 [Alison]
So blog it so you can show it off.

00:09:40 [Melissa]
Well and keep this in mind too.
00:09:42 [Melissa]
When you are blogging it, you know, we’re blogging it for future clients and stuff like that, but I bet you guys have an email list or a list of clients’ emails who’ve been past clients that you write this post.
00:09:52 [Melissa]
It’s now for future clients.
00:09:53 [Melissa]
You’re gonna send it to new ones.
00:09:55 [Melissa]
What if you also sent it to a past client, said, hey, by the way, you know, or just an email newsletter to your past clients and you include this?

00:10:01 [Melissa]
You may find that you’re able to drum up some sales in the off season of just people coming back and being like, you’re right.
00:10:06 [Melissa]
I meant to order an album.
00:10:07 [Melissa]
Another thing with albums too, another good thing, giving them permission.
00:10:10 [Melissa]
If they’re doing family photos and stuff, yes.
00:10:11 [Melissa]
Go ahead.

00:10:12 [Melissa]
Print that at Shutterfly if you want.
00:10:13 [Melissa]
I don’t care about your photo book there.
00:10:15 [Melissa]
When you’ve put this money into a photo session, you’ve done hair and makeup, you’ve bought all the outfits, and now you’re just letting it sit on your hard drive, never to find it again.
00:10:24 [Melissa]
Instead, you know, they could have a beautiful album.
00:10:25 [Melissa]
Kind of putting it in that perspective of, like, how much did you spend to do this photo shoot just to have the photos sit on your hard drive?

00:10:31 [Melissa]
Why not spend just a little bit more, And now you have this beautiful book or this beautiful wall portrait that you’re gonna look at all the time.
00:10:37 [Melissa]
And here’s the thing too.
00:10:39 [Melissa]
With some of these blog posts, this one reminded me blogging club this month for April.
00:10:42 [Melissa]
I just did one on why a family photo album is important because I wanted them to be able to start this series where they can do these posts every month, and then they can use it to sell forward and sell backwards.
00:10:52 [Melissa]
So if you’re ever stuck with blogging and you don’t know what to blog and stuff, go check out bloggingclub.com.

00:10:58 [Melissa]
And, we’ve got all kinds of information.
00:10:59 [Melissa]
You can join us and you get two blog posts a month kind of thing.
00:11:02 [Melissa]
So I try to make it easy.
00:11:03 [Melissa]
I had one girl, she was like, Melissa, I left, and then I came back because I didn’t blog at all without you.
00:11:07 [Melissa]
And I was, yay.

00:11:08 [Melissa]
Not yay that you’re not blogging, but yay that you’re back.

00:11:11 [Alison]
Yep.
00:11:12 [Alison]
Hey,

00:11:13 [Melissa]
quick break to tell you about something that could change your business.
00:11:15 [Melissa]
One of my students, London, was stuck relying on referrals and social media before she joined Found and Booked my SEO group coaching program.
00:11:22 [Melissa]
Less than a year later, she’s ranking on page one of Google, raised her prices, and left her 6 figure job to go full time with photography.
00:11:29 [Melissa]
If you want results like that, I’m hosting a free master class called the five SEO mistakes killing your photography business.
00:11:36 [Melissa]
I’ll show exactly what’s keeping you invisible on Google and how to fix it.

00:11:40 [Melissa]
The link to register is in the show notes or head to pictureperfectrankingcom/mistakes.

00:11:47 [Alison]
So the next thing, kind of the third and final content idea we have is the local features.
00:11:52 [Alison]
And this is where Melissa was saying people are going hard in the hard in the sauce for in the wrong direction with having too much of this.
00:11:59 [Alison]
But it is still important to have it.
00:12:00 [Alison]
This is where I focus on for traveling to Hawaii with kids, with teenagers, with small children, with boys, eating for free, eating on the cheap, whatever, that kind of stuff.
00:12:09 [Alison]
And this is where people are getting hung up.

00:12:11 [Alison]
It’s one thing to share your FAQs.
00:12:13 [Alison]
It’s another thing to share your philosophy.
00:12:15 [Alison]
This local features and kinda digging into the non photography side of things matters, and you should be doing it because it humanizes you.
00:12:24 [Alison]
It gets back to what Melissa was saying about eat, your experience, your trust, the prequalification of, do I even wanna be around you, much less trust you with my family?
00:12:33 [Alison]
Who are you?

00:12:34 [Alison]
Right?
00:12:34 [Alison]
And so this kind of stuff, the world’s your oyster on this one.
00:12:37 [Alison]
But I say my strategy is who are you?
00:12:39 [Alison]
Because, typically, a lot of times, your ideal client is very similar to you.
00:12:44 [Alison]
Your kind of lifestyle, your values, your things, and so you can use yourself on that.

00:12:49 [Alison]
Is your family gluten free?
00:12:50 [Alison]
I know if you use this example a lot.
00:12:52 [Alison]
Where are all the great gluten free dessert places in your town?
00:12:55 [Alison]
Do you have small children?
00:12:56 [Alison]
Are you, work from home mom?

00:12:58 [Alison]
Where are all the great indoor playgrounds in your area?
00:13:00 [Alison]
Things like that.
00:13:01 [Alison]
And if if you feel like you’re toeing the line of too much or too little on this, this is the kind of stuff coming up with my blog to book workshop that we’re gonna be strategizing.
00:13:10 [Alison]
We’re gonna get into the nitty gritty of what works for you, for your clients, for your area, and what’s going to ultimately get you bookings, books for you specifically.
00:13:19 [Alison]
You can click the link in the note show notes for that, but local features is big on traffic, it helps and supports your SEO authority, and it’s gonna get you in front of clients who aren’t necessarily looking for the photographer yet.

00:13:31 [Alison]
They don’t know you exist, but now they just entered your orbit.
00:13:35 [Alison]
And then you can go then you can go and listen to the episode about lead magnets, about keeping them in your orbit and absorbing them and then so it’s really specific.

00:13:44 [Melissa]
Yeah.
00:13:44 [Melissa]
And with these local authority ones, I absolutely agree with Allison that you need to be writing them, but they’ve just got to be portion.
00:13:50 [Melissa]
I would say, if you are saying, okay.
00:13:51 [Melissa]
I’m gonna write four blog posts a month.
00:13:53 [Melissa]
I would do two blog posts on photography, pre session FAQs.

00:13:54 [Melissa]
I would do one blog post on photography, pre session FAQs.
00:13:57 [Melissa]
I would do one blog post on some kind of product or gift guides or something like that.
00:14:01 [Melissa]
And then I would do one post that’s a local feature post.
00:14:04 [Melissa]
So you’re still getting that local feature post every month, but it’s gotta balance out Yeah.
00:14:07 [Melissa]
With the other ones.

00:14:08 [Alison]
Four a month is a lot, guys.
00:14:09 [Alison]
So even if you’re just doing for one a month, that’s the general record.

00:14:13 [Melissa]
Yeah.
00:14:13 [Melissa]
Then think about it from a quarter perspective.
00:14:15 [Melissa]
If you’re just doing one a month, then I don’t want every month that one to be a local resource.
00:14:19 [Melissa]
I want you to kinda think, okay.
00:14:20 [Melissa]
I did a local resource this month.

00:14:22 [Melissa]
Next month, I’m gonna do a pre session FAQ.
00:14:24 [Melissa]
The next month, I’m doing a product.
00:14:25 [Melissa]
The next month, I’m doing another FAQ, and then I’m doing another local resource.

00:14:29 [Alison]
Or you can batch it, do three, and but don’t publish them

00:14:32 [Melissa]
at the same time.

00:14:33 [Alison]
Schedule them.

00:14:34 [Melissa]
Schedule them.
00:14:35 [Melissa]
Schedule them.
00:14:35 [Melissa]
Schedule them.

00:14:35 [Alison]
And that’s built in.
00:14:36 [Alison]
You don’t have to pay a platform to do that.

00:14:38 [Melissa]
So No.
00:14:38 [Melissa]
No.
00:14:39 [Melissa]
And then for, like, bonus, updating content.
00:14:40 [Melissa]
So that’s another thing that you can do is go back and update an old blog post.
00:14:45 [Melissa]
Look for something that has dropped in rankings, might need a refresh, check on something that’s ranking on page two.

00:14:50 [Melissa]
Can you get it to page one?
00:14:52 [Melissa]
Is the keyword you initially picked the right one?
00:14:54 [Melissa]
Or now when you look at your Google Search Console, you’re like, oh, actually, I’m ranking better for this one, and it gets more traffic.
00:15:00 [Melissa]
Let me go ahead and pivot because it’s already doing well.
00:15:03 [Melissa]
And, you know, logging once a month, then I would recommend that at least you’re refreshing another post once a month kind of thing.

00:15:09 [Melissa]
So you’re hitting something new and then something old every month.
00:15:12 [Melissa]
And then if you’re doing four a month, you know, maybe you could even do it that way where you just okay.
00:15:16 [Melissa]
Hey.
00:15:16 [Melissa]
I’m gonna refresh a post this week, but then next week, I’m gonna blog.
00:15:19 [Melissa]
So I don’t want you to feel like you’re constantly having to blog, but we do wanna make sure things are kept update and that you’ve got just a good ratio.

00:15:26 [Melissa]
Just keep that in mind.
00:15:27 [Melissa]
If that’s what I drill into you today Yeah.
00:15:30 [Melissa]
It’s just have a good ratio that your site, when I look at it and I scroll, it is obvious to me that you’re a photographer, but then you’re also super helpful because, look, there’s some Easter events that are going on in my area that I didn’t know about, that kind of thing.

00:15:40 [Alison]
Yeah.
00:15:41 [Alison]
You guys, if you’ve been listening to the podcast for any amount of time, you know both of us are really big on blogging.
00:15:46 [Alison]
K?
00:15:46 [Alison]
Yes.
00:15:46 [Alison]
I I have blog posts in three different cities that are number one for their target search results right now.

00:15:52 [Alison]
Right?
00:15:52 [Alison]
One of them I haven’t touched in five years.
00:15:54 [Alison]
This is important stuff for so many reasons for your SEO, for your email marketing, for your general marketing because the crux of all of your messaging should start from your blog post.
00:16:05 [Alison]
Right?
00:16:06 [Alison]
And, like, because they wanna know that you have experience and authority and trust.

00:16:10 [Alison]
So what you write on your blog post and on your website, one, builds your website out and answers questions people are already asking, but it puts you in front of a warm audience that may or may not even know you exist.
00:16:20 [Alison]
And then you show them beautiful work, and then they’re like, oh, I wanna be in her orbit.
00:16:24 [Alison]
And then you have a booked client.
00:16:25 [Alison]
That is the point of booking, booking and blogging.
00:16:28 [Alison]
We have support for this.

00:16:29 [Alison]
This is a really big deal.
00:16:31 [Alison]
So if you’re not doing it, you’re not doing it well, you’re not seeing results you wanna see from this, jump on my workshop.
00:16:35 [Alison]
It’s $34.
00:16:37 [Alison]
We’re gonna figure and if you’re listening to this later, there will be a recording available.
00:16:41 [Alison]
So blog.

00:16:42 [Melissa]
That’s all we’re asking you to do.
00:16:43 [Melissa]
Yeah.
00:16:43 [Melissa]
Blog well.
00:16:44 [Melissa]
Think about what you’re blogging.
00:16:46 [Melissa]
And if you and here’s the thing.

00:16:47 [Melissa]
If you’re looking at your website going, oh, crap, Melissa.
00:16:49 [Melissa]
I have all of these blog posts that are local, and now what do I do?
00:16:52 [Melissa]
Don’t get rid of them.
00:16:52 [Melissa]
I’m not saying that.

00:16:53 [Alison]
Oh, yeah.

00:16:54 [Melissa]
Oh my god.
00:16:54 [Melissa]
Just start adding to them.
00:16:56 [Melissa]
Just start adding to them as much as you can, putting out photography related FAQ stuff, and just start making sure that that tide is shifting.
00:17:02 [Melissa]
That if someone’s looking at your content, they’re like, oh, yes.
00:17:05 [Melissa]
She’s a photographer who is also knowledgeable about her area.

00:17:07 [Melissa]
That’s the goal we’re looking for.

00:17:09 [Alison]
It’s my job.
00:17:10 [Alison]
Till next time, guys.

00:17:12 [Melissa]
Bye bye.
00:17:15 [Melissa]
Thank you so much for listening.
00:17:16 [Melissa]
If you’re enjoying the show, would you do two things for us?
00:17:19 [Melissa]
First, leave a review.
00:17:20 [Melissa]
Just stars would be awesome.

00:17:22 [Melissa]
And two, forward this episode to a biz bestie, mil spouse, or anyone facing moving their business.
00:17:27 [Melissa]
We’d love it if you shared this episode with even just one person.
00:17:31 [Melissa]
If you have questions, you can reach out to Allison on Instagram at Allison Bell Photog, or you can find me, Melissa, in my Facebook group, Picture Perfect Rankings.
00:17:40 [Melissa]
Check the show notes, and we’re so excited to have you guys here.