Ep 102: Homepage SEO: Why Your Pretty Page Isn’t Working

00:00:00 [Alison]
I love Melissa’s analogy of it being like a paper for school.
00:00:03 [Alison]
You have your outline, each paragraph text tackles something else.
00:00:06 [Alison]
Same with your your headers and your structure.
00:00:09 [Alison]
Google’s gonna read the words just like a human’s gonna read it.
00:00:12 [Alison]
So you need to structure it in an organized manner.

00:00:14 [Melissa]
Welcome to Get Booked, a photography podcast.

00:00:17 [Alison]
I’m Allison, active duty Marine Corps spouse, family photographer, and business.

00:00:20 [Melissa]
And I’m Melissa, a lifestyle newborn photographer turned SEO expert for photographers.

00:00:25 [Alison]
Between us, we have twenty seven years in the industry, nine business relocations, and a lot of lessons learned the hard way through experience.

00:00:33 [Melissa]
We’re here to help you get visible, get clients, and build a business that actually books.
00:00:38 [Melissa]
Let’s go.

00:00:42 [Alison]
Welcome back.
00:00:43 [Alison]
Okay.
00:00:43 [Alison]
So today, we are gonna be talking all about something that’s been recently troublesome to both of us, homepage SEO and the user experience.
00:00:54 [Alison]
Y’all, Melissa looks at websites with her audits all the time, and I’ve been seeing a lot lately with all my discovery calls.
00:01:00 [Alison]
The website’s pretty.

00:01:01 [Alison]
You’ve got your best work.
00:01:03 [Alison]
But the homepage, whether it’s the structure or the lack of a few features, is confusing.
00:01:08 [Alison]
There’s no direction.
00:01:09 [Alison]
There’s no things that you want to be clickable, aren’t clickable, and it just kinda leaves me wondering what to do next, what your process is, how this works.
00:01:16 [Alison]
And so whether it’s whole chunks of information or just some formatting and some branding and some design details that are really leaving you.

00:01:23 [Alison]
If you wanted to go through what needs to be on your website for both SEO ranking and ultimately your end user experience, because that’s what really matters is getting people to the right page.
00:01:33 [Alison]
Right?
00:01:33 [Alison]
Otherwise

00:01:34 [Melissa]
Yeah.
00:01:34 [Melissa]
Yeah.

00:01:35 [Alison]
What makes it doing?

00:01:36 [Melissa]
If you can get people to your page, but if you don’t if you don’t connect with them and and take them on a journey and show them give them all the information, we’re I think especially too now, we’re in an age where people, they want as much information as possible right up front before they Mhmm.
00:01:51 [Melissa]
You know, are clicking to contact you or get you know, or inquire and stuff like not talking about, oh, I gotta list all of my pricing, but a process.
00:01:58 [Melissa]
What’s the next steps?
00:01:59 [Melissa]
You know?
00:02:00 [Melissa]
Having all of that stuff on there.

00:02:01 [Melissa]
And your home page when I do these audits and stuff, a lot of times I see not enough text, two, three hundred words on the page total.

00:02:08 [Alison]
That’s huge.

00:02:10 [Melissa]
Yeah.
00:02:10 [Melissa]
Sometimes I see all you have are just a slideshow of images, and there’s no other sections where I’m like, woah.
00:02:16 [Melissa]
Woah.
00:02:16 [Melissa]
Woah.

00:02:17 [Alison]
Pajama days.
00:02:19 [Alison]
Do you remember when you had to enter the website?
00:02:21 [Alison]
Oh, so let me

00:02:22 [Melissa]
Oh, yes.
00:02:23 [Melissa]
Yeah.
00:02:23 [Melissa]
Yeah.
00:02:23 [Melissa]
That was back on the flash blue domain days.

00:02:25 [Alison]
Yeah.
00:02:26 [Alison]
No, we’re not doing okay.
00:02:27 [Alison]
So when it comes down to it, my favorite analogy has been your home your homepage is functionally different than the rest of your website, right?
00:02:35 [Alison]
When you got portfolio pages, service pages, blog pages, blog posts, but the homepage is a little bit different.
00:02:40 [Alison]
And so that’s, it’s understandable why a lot of people kind of get hung up or get in their own head about what should or shouldn’t be on there.

00:02:46 [Alison]
But when it comes down to it, my favorite analogy, sorry, I don’t know where to credit this.
00:02:49 [Alison]
I did not come up with this myself, is that your homepage is welcoming people to your home.
00:02:55 [Alison]
So just like a doormat or when you welcome people at your front door, you have to tell them where to go.
00:03:01 [Alison]
Come sit down over here, or would you like something to drink over in the kitchen?
00:03:04 [Alison]
Or the toilet is right here.

00:03:06 [Alison]
You’ve got to direct them and tell them, them what to do next.
00:03:11 [Alison]
So first up your structure for your SEO, right?
00:03:13 [Alison]
We want structure for SEO for Google, but we also want something that is going to feel right and natural and give people answers for real human eyes.
00:03:21 [Alison]
So it’s not just pretty pictures like Melissa said.
00:03:24 [Alison]
We’re not Java, a giant portfolio flash, and that’s all you need.

00:03:27 [Alison]
It’s a document.
00:03:28 [Alison]
I love Melissa’s analogy of it being like a paper for school.
00:03:32 [Alison]
You have your outline, each paragraph text and tackle something else.
00:03:35 [Alison]
Same with your your headers and your structure.
00:03:38 [Alison]
Google’s gonna read the words just like a human’s.

00:03:40 [Alison]
You need to structure it in an organized manner.
00:03:42 [Alison]
Your headers, whether they’re ones, twos, or threes, ones, there’s only one.
00:03:45 [Alison]
Don’t read into that plural.
00:03:47 [Alison]
Should be structured and make make sense and support your keywords and what you’re trying to get found for.
00:03:51 [Alison]
Right?

00:03:53 [Alison]
For years, Melissa told me to start a Facebook group.
00:03:56 [Alison]
For years, I said no.
00:03:58 [Alison]
And then I thought about 2018 me.
00:04:00 [Alison]
Mid move, rebuilding my business, moving from Okinawa back to Virginia from scratch, just desperate for someone who had been through it.
00:04:07 [Alison]
Someone to ask them questions, get real answers and not feel so alone in the process.

00:04:11 [Alison]
Someone to tell me to just start over like that was a totally normal thing to say.
00:04:16 [Alison]
I wasn’t the first person moving my business because photographers and the military are a dime a dozen.
00:04:21 [Alison]
That’s exactly what Get Booked Anywhere is.
00:04:23 [Alison]
It’s a free Facebook community for women business owners like you who are relocating, rebuilding, or refining, and it’s the place I wish had existed when I needed it most.
00:04:34 [Alison]
Inside the group, you’re gonna find women who have been exactly where you are.

00:04:37 [Alison]
You can ask questions without feeling stupid, get real feedback without the fluff from me, from others, share your win, actually understand what a big deal it is instead of a deadpan face from your husband, or connect with a community that gets the unique chaos of building something that has to move with you.
00:04:52 [Alison]
No gatekeeping, no judgment, no lurking alone, wondering if anyone else is going through this because they are and we’re gonna find them.
00:04:59 [Alison]
The link to join is in the show notes.
00:05:01 [Alison]
So come, it’s free, it’s active, and your people are already waiting.
00:05:06 [Alison]
A good heading structure is going to help you rank on Google, but it’s also going to tell a vis a visitor very quickly in ten seconds if you’re right for them.

00:05:15 [Alison]
And you wanna repel as much as you want to attract, right?
00:05:17 [Alison]
If somebody is not the right fit for you, you wanna get to the no faster, and you can do that with your website.
00:05:23 [Alison]
In the end Yeah.

00:05:23 [Melissa]
Especially your copy and stuff too, you know?
00:05:26 [Melissa]
Yeah.
00:05:26 [Melissa]
I mean, that’s that’s one of the things I do right away is I say no posed babies, no props, no costumes.
00:05:32 [Melissa]
And so immediately, if somebody wants to dress their kid as Tinkerbell, I’m not the person for them.

00:05:37 [Alison]
Not for you.

00:05:38 [Melissa]
So I am I am not I am pushing them away, and I am doing that on purpose because I don’t wanna get down the line.
00:05:43 [Melissa]
And then they show, okay.
00:05:44 [Melissa]
Well, hey.
00:05:45 [Melissa]
Well, what happened to all the props and poo woah.
00:05:46 [Melissa]
Who are you talking about?

00:05:48 [Melissa]
So Yeah.
00:05:48 [Melissa]
Definitely make sure in the copy on your website, you know, again, we’ll go through all of this structure kind of thing, the framework that I talk about, but the copy is gonna be a big thing of connecting and repelling, and you wanna do both.
00:05:59 [Melissa]
You wanna connect with the right people and you wanna repel the wrong people.

00:06:03 [Alison]
Yeah.
00:06:03 [Alison]
And one of the things I’ve seen recently is that where there was text, it was a big chunk of text without any sort of title or call out or I’m gonna say header, and the rest go confusing you.
00:06:15 [Alison]
Not a header as in like an h one tag, but it’s the paragraph.
00:06:19 [Alison]
We’re not gonna sit not every person.
00:06:21 [Alison]
Most people are not gonna sit there and read a whole paragraph of text.

00:06:24 [Alison]
So if there’s one thing you wanna get them want them to get from that review or one key attribute branding concept that you wanna get from that that little bit of text, you need to call it out.
00:06:35 [Alison]
You need to make it bigger, make it a header, make it a different font, bold it.
00:06:40 [Alison]
So and that comes into design elements, but it doesn’t necessarily need to be an a header tag.
00:06:45 [Alison]
So there’s both header tags in terms of header structure and writing that paper to make but then there’s also visual distinctions between whether it’s a highlight, a arrow, bolding, a bigger font, what have you, that is gonna call out things for your viewer.
00:07:00 [Alison]
So if you

00:07:01 [Melissa]
I just had this conversation with my web designer because she she is used to design, and so she is learning more of the SEO side of things.
00:07:08 [Melissa]
And she had asked me the other day, she was, sometimes I still don’t understand why you pick something as an h two or not as an h two.
00:07:14 [Melissa]
And she was like, because when I look at it, it’s a header.
00:07:16 [Melissa]
Exactly what you’re talking about.
00:07:17 [Melissa]
It’s a callout section, so shouldn’t that be a header?

00:07:20 [Melissa]
Yes.
00:07:21 [Melissa]
Visual wise, it is a header.
00:07:23 [Melissa]
It is a callout section.
00:07:24 [Melissa]
But SEO wise, it’s saying something like, we’re going to capture your favorite moments.
00:07:29 [Melissa]
That that doesn’t fall into a framework of this paper outline that I that I have and stuff.

00:07:35 [Melissa]
So so think about it that way.
00:07:36 [Melissa]
There are design headers.
00:07:38 [Melissa]
Your header, just because it’s a header in your design does not mean it necessarily should be an SEO header.

00:07:43 [Alison]
Exactly.
00:07:44 [Alison]
In some places, I know I know PixieSet is one of them.
00:07:47 [Alison]
Some platforms don’t allow you to separate the two.
00:07:50 [Alison]
So be careful there.
00:07:51 [Alison]
That is a problem.

00:07:52 [Alison]
What am I clanging?
00:07:52 [Alison]
Instagram is an h one tag.
00:07:55 [Alison]
And what is it?
00:07:55 [Alison]
It’s a link to her Instagram profile.
00:07:57 [Alison]
And I had to reach out to support and they gave her some BS about how it didn’t matter.

00:08:00 [Alison]
And I was just telling you what he thinks she wanted to hear because he wants to keep you as a client, but really it’s not customizable.
00:08:06 [Alison]
So anyway so keep that in mind and keep your end user experience relevant in front of mind, not just SEO heavy.

00:08:13 [Melissa]
Yeah.
00:08:13 [Melissa]
So let’s talk about the framework.
00:08:15 [Melissa]
So like Allison said, I give this example all the time that when you are thinking about your homepage or even your portfolio pages, imagine you’re writing a paper about your kind of thing.
00:08:24 [Melissa]
So I’m a Charlottesville photographer.
00:08:27 [Melissa]
That’s the title of my paper.

00:08:28 [Melissa]
So now what are the things that people are gonna wanna know about me as a Charlottesville photographer?
00:08:33 [Melissa]
This is where the sections come in.
00:08:35 [Melissa]
My header, my h one, is going to be that main keyword I’m targeting, which is Charlottesville photographer.
00:08:39 [Melissa]
So it’s always gonna be usually a location and type of photography.

00:08:42 [Alison]
That’s one type of photography.

00:08:44 [Melissa]
Yeah.
00:08:44 [Melissa]
Then we’re gonna move into and for me, I use Charlottesville photographer because I’m in a small town, and if I did Charlottesville newborn, nobody searches for it, really.
00:08:51 [Melissa]
It doesn’t get a whole lot it does get more searches now than it did, but it’s a really small town.
00:08:56 [Melissa]
So when I am targeting another local city, I will use Richmond newborn photography, that kind of stuff.
00:09:02 [Melissa]
But for my home page, because it’s so small, I can use Charlottesville photographer.

00:09:06 [Melissa]
See my header, my h one.
00:09:07 [Melissa]
So whatever your header h one is, then we’re gonna talk these are the sections, and these sections, again, go with client experience.
00:09:13 [Melissa]
So about you, meet the photographer.
00:09:16 [Melissa]
I’ve been a huge fan of Caitlin James for a very long time, and she is always really big about her personality.
00:09:21 [Melissa]
And people are booking her because they want her photographing their wedding.

00:09:25 [Melissa]
They don’t want just some photographer photographing it.
00:09:27 [Melissa]
And so that is gonna be an important part of her story and stuff is the about her and people getting to know her.
00:09:33 [Melissa]
And I’m gonna go over these ones real quick top level because these are gonna be basically your h it’s gonna be about your photographer.
00:09:39 [Melissa]
That’s a section on your paper.
00:09:40 [Melissa]
Your portfolio is gonna be a section on your paper.

00:09:42 [Melissa]
You know?
00:09:43 [Melissa]
Maybe underneath that portfolio is gonna be a maternity family newborn, and then those are gonna be your h threes because they fall under that h two.
00:09:52 [Melissa]
You know?
00:09:53 [Melissa]
You’ve got your portfolio, and then maybe some as seen on awards.
00:09:56 [Melissa]
If you just have badges for that, that’s fine.

00:09:58 [Melissa]
Or you could list things out.
00:09:59 [Melissa]
It just depends on your design or whatever.
00:10:01 [Melissa]
But people wanna see, have you been featured somewhere?
00:10:03 [Melissa]
Have you gotten a certification somewhere?
00:10:05 [Melissa]
Like, it’s it’s social proof, and it’s a way to kinda give a little bit of bragging.

00:10:09 [Melissa]
Yep.
00:10:09 [Melissa]
And it’s okay to brag on your homepage.
00:10:11 [Melissa]
And it’s your house.
00:10:12 [Melissa]
It’s your home.
00:10:13 [Melissa]
You get to brag.

00:10:14 [Melissa]
Next thing is gonna be things like experience.
00:10:16 [Melissa]
And I’m not necessarily talking about your experience, but the experience you’re going to provide the clients.
00:10:21 [Melissa]
So sometimes this could be wardrobe, hair and makeup, products.
00:10:24 [Melissa]
And, again, this is your homepage.
00:10:25 [Melissa]
You’re not trying to get into all of the nitty gritty.

00:10:28 [Melissa]
Your about section on your homepage should really be about you as a photographer, what you’re gonna do for them in maybe one to two paragraphs.
00:10:37 [Melissa]
Now your about page can talk about you have how many can you do this on the weekends?
00:10:42 [Melissa]
Blah blah blah blah blah, if you wanna go that route.
00:10:44 [Melissa]
But on your home page, it should speak to them.
00:10:46 [Melissa]
I mean and it’s fine.

00:10:47 [Melissa]
Like, Allison, she says, you know, she’s a mom of four boys.
00:10:50 [Melissa]
That speaks to her experience as a photographer and as a mom, and it’s valid.
00:10:54 [Melissa]
If she just said, I like pumpkin spice lattes, people would be like, alright.
00:10:57 [Melissa]
Well, that’s great, but I don’t really care.

00:10:59 [Alison]
Yeah.
00:10:59 [Alison]
Doesn’t help me right now.
00:11:01 [Alison]
Yes.

00:11:01 [Melissa]
Yeah.
00:11:01 [Melissa]
Save that for your about page for a fun fact if you wanna do that.
00:11:04 [Melissa]
So Hey.
00:11:05 [Melissa]
Don’t like pumpkin spice

00:11:06 [Alison]
lattes, by the way.

00:11:07 [Melissa]
I don’t even like coffee.
00:11:09 [Melissa]
So Awesome.
00:11:10 [Melissa]
The experience is gonna be wardrobe, hair products, and you’re gonna have little blurbs about those things because you’re gonna go into them more in-depth later on.
00:11:17 [Melissa]
So one or two sentences.
00:11:18 [Melissa]
But the thing is you want to use these things to overcome objections.

00:11:22 [Melissa]
You want them to let the client know I have these things to offer you, reviews.
00:11:27 [Melissa]
So even just having some little callout reviews from clients.
00:11:30 [Melissa]
And, again, what Allison was talking about with having that visual design header, because for me on reviews, we will header tag the reviews as an h two, but I don’t header tag any of the rest of the stuff Yeah.
00:11:41 [Melissa]
Because it just it’s not contributing for all of the paper.
00:11:44 [Melissa]
I mean, yes, the the Jones family might be one of the reviews I include, but that doesn’t really tell anybody anything about photography or about my location or anything like that or contribute there.

00:11:55 [Melissa]
You will see that you have a header section typically with your reviews where you can highlight that that part of the review that’s really amazing.
00:12:02 [Melissa]
I don’t mess I don’t I make those headers as far as design, but I don’t make them headers as far as SEO.
00:12:07 [Melissa]
Other thing you might have is a process.
00:12:09 [Melissa]
I always I love that.
00:12:10 [Melissa]
That actually comes up

00:12:11 [Alison]
for you by the three step process.

00:12:13 [Melissa]
I will say more than five steps, though.
00:12:15 [Melissa]
Of he does a three step process.
00:12:17 [Melissa]
And in his in one of the courses that I’m in for him, he talks about I think it’s a lawn care guy, and he was like, step one, you have a crappy lawn.
00:12:26 [Melissa]
Step two, you reach out and contact me.
00:12:29 [Melissa]
Step three, you get to enjoy a beautiful lawn on Sunday, and you didn’t have to do anything but pay for it kind of thing.

00:12:34 [Melissa]
Like and I was like simplified.
00:12:35 [Melissa]
Yes.
00:12:36 [Melissa]
It’s simplified.
00:12:37 [Melissa]
Simplify it.
00:12:38 [Melissa]
It doesn’t even have to be step one, reach out and contact us.

00:12:41 [Melissa]
Step two, let’s have a consult.
00:12:42 [Melissa]
Step three you know, it can be as simple as you want photos, I provide them this.
00:12:47 [Melissa]
Yeah.
00:12:47 [Melissa]
My

00:12:48 [Alison]
my three step process on my website right now is plan, party, print.
00:12:53 [Alison]
Yeah.
00:12:54 [Alison]
We plan it out.
00:12:54 [Alison]
We’re gonna get on the phone.
00:12:55 [Alison]
We’re gonna make this work for you.

00:12:56 [Alison]
We’re gonna party.
00:12:57 [Alison]
I say my sessions, I run them like a party, and then I’m gonna have you print your photos.
00:13:00 [Alison]
We’re gonna print them together.
00:13:01 [Alison]
One, two, three.
00:13:02 [Alison]
There’s a heck of a lot more going on in there, but it’s simple.

00:13:05 [Alison]
Yeah.
00:13:05 [Alison]
That’s all they need to know when they’re just looking.

00:13:08 [Melissa]
You know, and that’s the thing.
00:13:09 [Melissa]
When you’ve got this information on your page and most other people don’t, it helps start distinguishing you from others.
00:13:15 [Melissa]
And the other thing too is if you’re like, Melissa, I don’t know how I could write more words for my homepage.
00:13:19 [Melissa]
This is how you do it.

00:13:20 [Alison]
This is how you do it.

00:13:22 [Melissa]
You you know, we tell clients all the time.
00:13:24 [Melissa]
We’re look.
00:13:24 [Melissa]
You know, we want you to hit at least 800,000 words if possible on your pages.
00:13:29 [Melissa]
And they’re, oh, no.
00:13:29 [Melissa]
I’m gonna write all that.

00:13:30 [Melissa]
I’m, like, I’m gonna show you how.
00:13:31 [Melissa]
I’m gonna give you a copy doc so that way, it’ll walk you through it.
00:13:35 [Melissa]
Recent blog post is a great one to feature too because it’s your most recent work, and it’s gonna help Google because now your homepage is getting fresh content.
00:13:42 [Melissa]
You know, Google’s gonna crawl it more often, that kind of thing.
00:13:45 [Melissa]
Your clients are gonna see your most recent work.

00:13:47 [Melissa]
I, on mine, I have recent work, and then I have top

00:13:50 [Alison]
three

00:13:50 [Melissa]
post type things.
00:13:51 [Melissa]
So you can do both.
00:13:52 [Melissa]
You don’t have to just pick one or the other, but that’s gonna help.
00:13:54 [Melissa]
And so the blog where I say on the blog, that’s gonna be my h two, but then my blog post titles are gonna be my h threes.
00:14:01 [Melissa]
And then really too, a ready to book.

00:14:03 [Melissa]
If somebody’s hit the end of your page and they’re just staring at your footer, your footer is not meant to sell anyone and get them to contact you.
00:14:09 [Melissa]
Your footer is the junk drawer at the bottom of the page where all the links go in case somebody needs to find something.
00:14:15 [Melissa]
So that last section above your footer needs to be basically, you’ve reached the end of the page.
00:14:21 [Melissa]
It’s time to crap or get off the pot.

00:14:23 [Alison]
Like, are you contacting me?
00:14:25 [Alison]
Reach out.

00:14:25 [Melissa]
Yeah.
00:14:26 [Melissa]
Are you gonna go over to our portfolio pages?
00:14:28 [Melissa]
What do you wanna do?
00:14:29 [Melissa]
But you gotta do something.

00:14:30 [Alison]
And I would go a step further.
00:14:32 [Alison]
No.
00:14:32 [Alison]
One of these sections, maybe except for reviews, needs a call to action.
00:14:36 [Alison]
If you’re in the portfolio page and they wanna see more, show them where to see more.
00:14:40 [Alison]
See more newborns, click here, stalk my work here, deep dive the the family session here, dig deep on the on the blog post, like you every section, show me how, all my buttons, this is actually stuff my my website says.

00:14:51 [Alison]
I say, let’s do this, show me how, sign me up, things like those are all call to actions and they’re all buttons and they’re in every single one of these sections except reviews.

00:15:01 [Melissa]
And the thing is, guys, your button doesn’t necessarily half off the page.
00:15:04 [Melissa]
It can jump them down to another part of the page.
00:15:07 [Melissa]
So maybe they’re on your about part, and instead, you could send it, okay.
00:15:10 [Melissa]
Hey.
00:15:10 [Melissa]
I’m gonna send you my about page.

00:15:12 [Melissa]
Or you could say, let’s work together, and you drop them down to your portfolio section.
00:15:15 [Melissa]
So now they’re picking which portfolio page to work from or something.
00:15:18 [Melissa]
Or maybe they’ve hit the experience page or experience part of the page, and now you’re jumping them down to what’s the process.
00:15:24 [Melissa]
They’re, like, sold.
00:15:25 [Melissa]
They’re, like, yes.

00:15:25 [Melissa]
I want all of this.
00:15:26 [Melissa]
Where do we get started?
00:15:27 [Melissa]
So it doesn’t have to be.
00:15:28 [Melissa]
It’s always going to another page.
00:15:30 [Melissa]
And I feel like nowadays too, people like to scroll.

00:15:32 [Melissa]
So don’t feel like you’ve gotta send them eight places.
00:15:35 [Melissa]
You need to have everything in one place.

00:15:37 [Alison]
And, actually, it’s funny you say that because I think my show me how button goes straight to my process on the same page.
00:15:42 [Alison]
Show me how.

00:15:43 [Melissa]
This is how

00:15:44 [Alison]
I do it.
00:15:44 [Alison]
Because I want I don’t want you to miss that.
00:15:46 [Alison]
If you’re not willing to print these photos, I’m not for you.
00:15:48 [Alison]
Right?
00:15:48 [Alison]
I’ll get that get to that no.

00:15:50 [Alison]
But then if you still wanna do it, okay, contact me.
00:15:52 [Alison]
Let’s read let’s reach out.
00:15:53 [Alison]
So you don’t wanna send them all over the place on, like, a wild goose chase.
00:15:58 [Alison]
But the other side of the same coin is that you’ve got to show them what to do next.
00:16:02 [Alison]
You’ve got to direct them whether that be on the same page, how to contact you or work.

00:16:07 [Alison]
You still need to direct them.
00:16:08 [Alison]
Otherwise, confused, you lose.

00:16:13 [Melissa]
Hey, quick break to tell you about something that could change your business.
00:16:16 [Melissa]
One of my students, London, was stuck relying on referrals and social media before she joined Found and Booked my SEO group coaching program.
00:16:23 [Melissa]
Less than a year later, she’s ranking on page one of Google, raised her prices, and left her 6 figure job to go full time with photography.
00:16:30 [Melissa]
If you want results like that, I’m hosting a free masterclass called the five SEO mistakes killing your photography business.
00:16:37 [Melissa]
I’ll show you exactly keeping you invisible on Google and how to fix it.

00:16:40 [Melissa]
The link to register is in the show notes or head to pictureperfectrankings.com/mistakes.
00:16:48 [Melissa]
So And I think, you know, if you implement this and you add these types of sections to your website, you’re going to have more content on your website.
00:16:56 [Melissa]
You’re gonna have more more copy and more opportunities to work your keyword in so that Google really understands this is what your page is about.
00:17:03 [Melissa]
This is what you’re offering.
00:17:04 [Melissa]
I mean, if Google is looking at a site and all they have is just a portfolio slider gallery of m and then they look at another site and yours is a a well filled out paper that your college professor would have given you an a on that outline.

00:17:16 [Melissa]
Yeah.
00:17:16 [Melissa]
Who do you think they’re gonna refer?
00:17:18 [Melissa]
They’re gonna be, well, this this person obviously just shows pictures, but this person shows this experience they provide, this process that happens, this artwork that they’ve got, all of this stuff.
00:17:26 [Melissa]
Piece.
00:17:27 [Melissa]
Yeah.

00:17:27 [Melissa]
The expertise.
00:17:28 [Melissa]
Exactly.

00:17:28 [Alison]
Proving that they are trustworthy and then they’re they’re expert.
00:17:31 [Alison]
So when you take this framework, you do need to customize it to your brand, your style, your niche, your area.
00:17:37 [Alison]
Right?
00:17:38 [Alison]
So a boudoir photographer obviously is not going to look porn photographer, but the rules are still going to be the same as far as h h ones, twos, threes, and what you need and how to direct them.
00:17:48 [Alison]
My branding is fun and party, so I have bright colors.

00:17:51 [Alison]
I have arrows.
00:17:52 [Alison]
I have underlines.
00:17:53 [Alison]
I have highlights.
00:17:54 [Alison]
I have squiggles.
00:17:54 [Alison]
And I have gifts that may not work for everybody, but you still gotta show them what to do.

00:17:58 [Melissa]
Yeah.
00:17:59 [Melissa]
So, guys, I do have a freebie for you guys.
00:18:01 [Melissa]
It’s gonna be a simple homepage header structure.
00:18:04 [Melissa]
So if you head to the show notes, we’ll have the sign up link for that where you can download that.
00:18:08 [Melissa]
And then if you are like, I wanna learn more about this, we do offer group coaching.

00:18:12 [Melissa]
Sounds great, but I don’t wanna do it.
00:18:14 [Melissa]
We do have done for you services that are we’re booking right now for fall of twenty twenty six.
00:18:19 [Melissa]
So definitely head to the show notes for Picture Perfect rankings, and you can find all that info.

00:18:24 [Alison]
Awesome, guys.
00:18:25 [Alison]
See you next time.
00:18:26 [Alison]
Bye bye.

00:18:29 [Melissa]
Thank you so much for listening.
00:18:30 [Melissa]
If you’re enjoying the show, would you do two things for us?
00:18:33 [Melissa]
First, leave a review.
00:18:35 [Melissa]
Just stars would be awesome.
00:18:36 [Melissa]
And two, forward this episode to a biz bestie, no spouse, or anyone facing moving their business.

00:18:42 [Melissa]
We’d love it if you shared this episode with even just one.
00:18:44 [Melissa]
If you have questions, you can reach out to Allison on Instagram at Allison Belle Photog, or you can find me, Melissa, in my Facebook group, Picture Perfect Rankings.
00:18:53 [Melissa]
Check the show notes for links, and we’re so excited to have you guys here.