EP 16: Quarterly Biz Check-In for Q2

00:00:07 [Alison]
Hey.
00:00:07 [Alison]
I’m Allison, military spouse

00:00:09 [Melissa]
and family photographer.
00:00:10 [Melissa]
And I’m Melissa, also a military spouse, lifestyle newborn photographer, SEO expert for photographers.
00:00:16 [Melissa]
Between the two of us, we have a combined twenty seven years in photography and have lived through nine businesses.

00:00:21 [Alison]
We’ve coached each other through all these challenges privately on Marco Polo, and now we’re bringing our polos public.
00:00:27 [Alison]
On this podcast, we’ll give you actionable steps to help you keep it moving.

00:00:34 [Melissa]
Hey.
00:00:34 [Melissa]
Welcome back, guys, to the Keep It Moving podcast with Melissa and Allison.
00:00:38 [Melissa]
Hey.
00:00:39 [Melissa]
I wanna remind you guys, we always talk about at the end, but this is super important.
00:00:43 [Melissa]
Allison has an amazing move your business checklist that you guys really need to sign up for.

00:00:48 [Melissa]
And it doesn’t matter if you’ve got a move coming up or if you are surrounded by what you’re trying to get unpacked while you’re trying to figure out how to get your business moved.
00:00:56 [Melissa]
Her checklist is gonna help get you guys on the right track.
00:00:59 [Melissa]
So make sure you check the show notes and go ahead and download it.
00:01:01 [Melissa]
Again, whether you just found out you’re moving or you moved a while ago and your business just isn’t picking up, her checklist is gonna make sure that you go through all of the steps that you need to get that going and get up and running again.

00:01:13 [Alison]
Yeah, absolutely.
00:01:13 [Alison]
Even if you’re pivoting genres, you’re starting over.
00:01:16 [Alison]
Yeah.
00:01:16 [Alison]
You gotta start somewhere.
00:01:17 [Alison]
You gotta work hard and be strategic about it.

00:01:19 [Alison]
So go get it.
00:01:20 [Alison]
Awesome.
00:01:21 [Alison]
Okay.
00:01:21 [Alison]
So last week, we talked about blogging and application again and again, while making it helpful for future clients and inquiries.
00:01:28 [Alison]
Melissa introduced her new membership, so I hope you joined because it’s gonna be good.

00:01:33 [Alison]
It’s called the blogging club.
00:01:34 [Alison]
Head back over to episode 15 to get the links and all the goodies for that in the show notes.
00:01:40 [Alison]
So what are we talking about this week?

00:01:42 [Melissa]
What are we talking about this week?
00:01:43 [Melissa]
So Allison and I did the math and figured out we were due for a quarterly update, a quarterly check-in, which was funny because basically, we got on to record and we just happened to be like, oh, how are your rankings?
00:01:53 [Melissa]
How are your rankings?
00:01:54 [Melissa]
And then we were like,

00:01:55 [Alison]
oh, we should actually do this live.

00:01:56 [Melissa]
She just goes, this is good.
00:01:58 [Melissa]
Yeah.
00:01:58 [Melissa]
So, Allison, how is it going?
00:01:59 [Melissa]
Actually, do you remember how it was last time

00:02:01 [Alison]
when we chatted?
00:02:02 [Alison]
Yeah.
00:02:02 [Alison]
Yeah.
00:02:02 [Alison]
Okay.

00:02:02 [Melissa]
So last

00:02:03 [Alison]
time So we got was episode four.
00:02:05 [Alison]
It was right around January, February timeframe, so early twenty twenty four.
00:02:10 [Alison]
I don’t know when two years you’re listening to this.
00:02:12 [Alison]
So it was early in the year.
00:02:13 [Alison]
I had been in Hawaii for about six months at that point.

00:02:17 [Alison]
Not even, not even six months or somewhere right around.
00:02:20 [Alison]
I was creeping up in Google slowly but surely.
00:02:23 [Alison]
I wasn’t I was in the top 20, I believe, at that point.
00:02:26 [Alison]
I spent a lot of time.
00:02:27 [Alison]
Was I?

00:02:27 [Alison]
I don’t know.
00:02:28 [Alison]
Maybe not even the top 20, but I was creeping up slowly but surely blogging.
00:02:31 [Alison]
Inquiries were slow for the season at the time.
00:02:34 [Alison]
There’s a big push around the holidays and then they can drop off between January and February, but moderate business in the fall.
00:02:40 [Alison]
Booking rates were lower than I would have liked for them to be at.

00:02:44 [Alison]
Getting inquiry calls, getting people on the phone at a steady rate, but people actually biting the bullet and hitting that confirmation and paying to hire me was lower.
00:02:53 [Alison]
And I felt like I had a lot more clients that were asking really great questions, but really nitty gritty detailed, putting a lot of effort into it.
00:03:01 [Alison]
Like, it was a little bit more of a I wanna say struggle because I’m always happy to answer questions, but I don’t know.
00:03:06 [Alison]
It just it wasn’t as easy.
00:03:07 [Alison]
It wasn’t as easy as more recently, but I can attribute that to some particular things.

00:03:13 [Alison]
One of the very first blog posts I did was about a Wahoo photographer mini session.
00:03:17 [Alison]
I felt like that was well, I know from Search Console.
00:03:20 [Alison]
That’s where I was getting most of my traffic from, that organic traffic.
00:03:24 [Alison]
And so while I was not advertising for the traditional mini session experience in that blog post, that’s what people were looking for.
00:03:34 [Alison]
And so that’s just not what’s what I was giving.

00:03:36 [Alison]
So I knew that going in, I was I wouldn’t say it’s manipulative, but I was just not Google ranking and getting those clickings and inquiries.
00:03:42 [Alison]
And people were booking, so it just wasn’t as seamless as I would have liked it to be.
00:03:47 [Alison]
And as for Virginia Beach, I was still still ranking pretty highly, like, maybe not quite the top 10, maybe the top 20 or 25 for Virginia Beach, which actually I’m still there for.
00:03:58 [Alison]
Even though I’m not in Virginia Beach, we’re slowly going down and I had some green arrows pointing upwards.
00:04:03 [Alison]
I’d gone up one or two slots for Virginia Beach here recently.

00:04:06 [Alison]
So that’s what was going on January, February episode four, if you wanna go back and listen to that.
00:04:12 [Alison]
But I’m still in a new tune today.
00:04:15 [Alison]
So as of today so it’s, what, April 2024.
00:04:20 [Alison]
Y’all, I’ve experienced my first spring break season in Hawaii, and it is glorious.
00:04:26 [Alison]
Okay?

00:04:27 [Alison]
Back in March, about a month ago, way back in February, I hit the top 20 for my Google rankings for my target keyword is Oahu family photographer.
00:04:37 [Alison]
I finally hit, like, somewhere in the top 20 after bouncing y’all.
00:04:41 [Alison]
I’m telling you, bouncing like a ping pong between fifty, thirty, 40.
00:04:45 [Alison]
It was all over the place.
00:04:46 [Alison]
You should I should probably post my graph.

00:04:48 [Alison]
That would be really funny.
00:04:50 [Alison]
So I finally consistently hit that top 20.
00:04:52 [Alison]
The inquiries just poured in.
00:04:55 [Alison]
It felt like they were pouring in.
00:04:56 [Alison]
The people that were booking easily.

00:04:58 [Alison]
People have questions.
00:04:59 [Alison]
I’m an open book.
00:05:00 [Alison]
I’m happy to answer all those details.
00:05:02 [Alison]
But it was just like, I remember there being one week on polo where I was like, I just booked, like, three sessions in one day.
00:05:09 [Alison]
This episode is brought to you by Keep It Moving Coaching with me, Allison Bell.

00:05:13 [Alison]
If there’s one thing I have my seven moves, it’s that every move is different.
00:05:17 [Alison]
Every business is different and every location is different.
00:05:20 [Alison]
What has worked for me may not be as fruitful for you or vice versa.
00:05:24 [Alison]
And it’s always overwhelming.
00:05:26 [Alison]
Starting over again just sucks.

00:05:28 [Alison]
There are phases of exhaustion, thinking I can’t do this, decision fatigue, or just plain overwhelmed about the next right step.
00:05:35 [Alison]
That’s where I come in.
00:05:37 [Alison]
With one on one coaching, we’ll get together virtually face to face.
00:05:41 [Alison]
I’ll get to know your business, your unique struggles and challenges.
00:05:44 [Alison]
We’ll work together to decide the net for you to keep it moving.

00:05:48 [Alison]
The goal, relocate and restart your business from the ground up faster.
00:05:54 [Alison]
Minimize income loss and get found quickly.
00:05:57 [Alison]
You’ll have full access to me for all of your questions.
00:06:00 [Alison]
It’s never too late to get a head start, but you could be losing valuable time if you wait too long.
00:06:06 [Alison]
Even if you’re not sure where you’re moving to, head over to alisonbell.co to apply today.

00:06:11 [Alison]
That’s alison with one l a l I s o n b e l l dot co right now.
00:06:19 [Alison]
I remember, like, having double digits inquiry calls, like, in a week and just remembering, oh my god.
00:06:25 [Alison]
I have to limit this because my brain is swimming.
00:06:27 [Alison]
I cannot do four and five inquiry calls in a single day just because I felt like I was so confused about who was doing what and where.

00:06:34 [Melissa]
Oh, Oh, yeah.
00:06:35 [Melissa]
There’s a lot of travel details you have to keep track of between clients.

00:06:38 [Alison]
I wanna know where they’re staying.
00:06:39 [Alison]
How many people?
00:06:40 [Alison]
Are you gonna have a car?
00:06:41 [Alison]
Where on island are you gonna be?
00:06:42 [Alison]
Like, I’m making very customized convenient locations for each of my clients.

00:06:47 [Alison]
And then I like to talk to them about using their first name.
00:06:50 [Alison]
So I wanna be like, oh, yeah.
00:06:52 [Alison]
You and Kevin need to talk about this.
00:06:53 [Alison]
So my head was just absolutely spinning.
00:06:55 [Alison]
And I was like, I’ve gotta I’ve gotta limit this.

00:06:57 [Alison]
And so I made some adjustments.
00:06:59 [Alison]
But and I ended up fully booked for the spring break season four or five weeks out maybe.
00:07:05 [Alison]
I was shocked.
00:07:05 [Alison]
It was so exciting.
00:07:07 [Alison]
I was not expecting it.

00:07:08 [Alison]
I was not expecting kind of the demand, the increase in demand for spring break.
00:07:12 [Alison]
I knew it was coming.
00:07:13 [Alison]
I knew it was a big travel time, but it was good.
00:07:15 [Alison]
It’s what’s really fun about it and which I I think is gonna be different about the summer travel season is such a short defined time for most people.
00:07:24 [Alison]
Again, when people get here, it’s still a short defined time.

00:07:27 [Alison]
I just think it’s gonna I don’t know.
00:07:28 [Alison]
It’s I anticipate summer being slightly different.
00:07:31 [Alison]
So I was fully booked for half of March and all of April.
00:07:35 [Alison]
Here’s the best part.
00:07:36 [Alison]
Are you ready for this?

00:07:37 [Alison]
Average sale has increased by $500.
00:07:41 [Alison]
Nice.
00:07:41 [Alison]
That is the power of the right people and the right blogging topic and the right inquiries at the right time.
00:07:47 [Alison]
You wanna talk about why blogging is important, people.
00:07:50 [Alison]
SEO is important.

00:07:51 [Alison]
Right people.
00:07:52 [Alison]
We’re just make good matches.
00:07:54 [Alison]
Yeah.

00:07:54 [Melissa]
That’s what I say.
00:07:54 [Melissa]
I’m like, people are when they’re searching Google for an Oahu family photographer, they are ready to book.
00:08:01 [Melissa]
They’re not on Facebook and they just happen to be like, oh, someone’s talking about it or there’s an ad.
00:08:05 [Melissa]
They are ready to book someone.
00:08:07 [Melissa]
And if you’re not there for them to find and the thing is, for them to find too, you don’t have to be the number one spot.

00:08:13 [Melissa]
Because, Allison, I know before you were saying you were in the twenties, and I know you’ve increased since then.

00:08:18 [Alison]
Yeah.
00:08:18 [Alison]
Where

00:08:18 [Melissa]
are you right now ranking?

00:08:19 [Alison]
I learned this today.
00:08:20 [Alison]
But for the last month, I’ve been the top five position I’ve for a walk and family photographer.

00:08:26 [Melissa]
Yeah.
00:08:26 [Melissa]
So she’s not the number one.
00:08:28 [Melissa]
I think a lot of people get really focused on, I wanna be in that top spot.
00:08:30 [Melissa]
I wanna be in that top spot.
00:08:31 [Melissa]
Yes.

00:08:31 [Melissa]
The top spot is great.
00:08:33 [Melissa]
But you know what?
00:08:33 [Melissa]
I don’t know about you, but I know when I’m looking for something like that, I’ll open five or six pages on page one.

00:08:38 [Alison]
Let’s think about back to September when I or back to August when I booked my first paid client in Hawaii.
00:08:46 [Alison]
I don’t even know where I was.
00:08:47 [Alison]
I was probably in the ’58, ’62.
00:08:50 [Alison]
I don’t even know.
00:08:50 [Alison]
Does my app even track that well?

00:08:52 [Alison]
Like, she was digging deep to find me.
00:08:55 [Alison]
She was digging up very deep.
00:08:56 [Alison]
And I’m grateful for that.
00:08:57 [Alison]
But I’m telling you, my sales average went up.
00:08:59 [Alison]
So do some work y’all.

00:09:00 [Alison]
It’s worth it.
00:09:01 [Alison]
It’s so worth it.
00:09:02 [Alison]
But, yeah, so we’re sitting really nicely.
00:09:05 [Alison]
We have always said last, like, two or three years that it takes twelve to eighteen months, at least, for your SEO to bake in.
00:09:16 [Alison]
I did my scouting trip thirteen months ago this month, so March ’23, and I have hit all kinds of record rankings, bookings, and record timing this move than I ever have before.

00:09:30 [Alison]
And so it really does go back into doing the right things at the right time and having strategy and plan.
00:09:36 [Alison]
And some hustle, okay, before you it’s very cumbersome feeling like you are running two businesses in two locations for a time, but it’s working out and it’s worth it.
00:09:45 [Alison]
And I think that really hearkens back to, if you don’t know what you’re doing, you need some help.
00:09:50 [Alison]
You need somebody.

00:10:46 [Alison]
It helped you.
00:10:47 [Alison]
That’s what I’m here for.

00:10:48 [Melissa]
That’s why

00:10:48 [Alison]
we’re here.
00:10:48 [Alison]
We want to help you.
00:10:50 [Alison]
All that, Melissa.
00:10:51 [Alison]
How’s it going for you?

00:10:52 [Melissa]
I would say mine are good.
00:10:53 [Melissa]
I was just checking my current rankings, and I’m page one top position for a couple of things because I have a smaller location and then a bigger location.
00:11:00 [Melissa]
So the smaller location, it was one of those when I hit the spot where I was above a girl who’s been here a long time and led the top spot, I was, yes, because I am a little competitive.
00:11:09 [Melissa]
And I was able to evaluate too.
00:11:10 [Melissa]
At one point, I was like, oh, I feel like you’re getting two locations that are within an hour of each other.

00:11:15 [Melissa]
It can be a little bit dicey on, okay, I start blogging for one area, and then I would notice my rankings drop in the other area.
00:11:21 [Melissa]
So then I would blog for the other area, and then it’s so it’s a little balance of, like, going back and forth and making sure.
00:11:26 [Melissa]
I’ve got blog posts for both.
00:11:28 [Melissa]
But for me, inquiries have definitely picked up.
00:11:30 [Melissa]
I’ve gotten tons of inquiries for the local area.

00:11:33 [Melissa]
And because I’ve cut back on how many sessions I take and stuff, I don’t really wanna do families anymore.
00:11:39 [Melissa]
I don’t mind doing families for, like, membership clients and stuff, but the one off tandem families, I feel like I got burnt out on that in South Florida of vacationers and stuff like that.
00:11:49 [Melissa]
I I prefer a more longer term relationship with my clients, so I don’t want somebody to just come in for a one off family session.
00:11:55 [Melissa]
I want them to come in for a membership, do maternity, newborn, sitter sessions, first birthday, and then keep coming back for family.
00:12:02 [Melissa]
That’s more of my jam.

00:12:04 [Melissa]
So I’m not even targeting, like, family photography, really.
00:12:07 [Melissa]
Like, it’s one of those I’m like, alright.
00:12:09 [Melissa]
If it’s here in Charlottesville locally, sure, but I’m not really focusing on it.
00:12:13 [Melissa]
I the and then the other week, I only have stopped getting South Florida inquiries, which I was like I got tired of that the other week.
00:12:20 [Melissa]
I was like, alright.

00:12:21 [Melissa]
I’m just I’m so sick of this.
00:12:22 [Melissa]
So I went back and I found all of my blog posts that were still ranking for Florida stuff.
00:12:27 [Melissa]
And some of these were, like, South Florida at home newborn photos was, like, I think one of the posts or something.
00:12:33 [Melissa]
Hey, fellow photographers.
00:12:34 [Melissa]
Melissa Arlena here.

00:12:35 [Melissa]
Does SEO feel super overwhelming to you?
00:12:38 [Melissa]
I get it.
00:12:39 [Melissa]
But guess what?
00:12:39 [Melissa]
SEO doesn’t have to be complicated.
00:12:42 [Melissa]
I’ve spent fifteen years in photography and ten years in IT before that cracking the code so that you don’t have to.

00:12:48 [Melissa]
Whether you’re eager to learn or you just want somebody to take care of it for you, I’ve got your back.
00:12:53 [Melissa]
With my SEO coaching and done for you services, you’ll get noticed online, attract more of your ideal clients, and keep doing what you love most, photography.
00:13:03 [Melissa]
Ready to boost your website’s visibility without the headache?
00:13:06 [Melissa]
Visit pictureperfectrankings.com, and let’s make SEO simple and effective effective for you.
00:13:12 [Melissa]
Let’s get your calendar booked.

00:13:13 [Melissa]
And so I pulled South Florida, Miami, all of that stuff out.
00:13:17 [Melissa]
And I thought, well, I’ve pulled it.
00:13:18 [Melissa]
Well, Alice and I were prepping for the show.
00:13:20 [Melissa]
I just happened to Google, like, Miami newborn photographer, and I was like, what the heck?
00:13:23 [Melissa]
Why am I sitting at, like, number four?

00:13:24 [Melissa]
Like, for a blog post that I’ve removed everything, and then I remembered I didn’t resubmit those posts to Google Search Console to get them reindexed.
00:13:31 [Melissa]
So Google still thinks the old information is out there, and I haven’t updated it to say, oh, yeah.
00:13:36 [Melissa]
That’s not that anymore.

00:13:37 [Alison]
Details details.

00:13:39 [Melissa]
Yeah.
00:13:39 [Melissa]
These are blog posts that I’ll go back, and I’m probably gonna go ahead and try and tweak them more for Charlottesville and stuff like that.
00:13:45 [Melissa]
But yeah.
00:13:46 [Melissa]
So I’m happy with that.
00:13:47 [Melissa]
I’ve got some membership clients coming up, which is great because I know I love membership stuff.

00:13:51 [Melissa]
Like, if you guys are family or newborn photographers, try and get your clients on a membership, see them over and over again.
00:13:56 [Melissa]
Like, as soon as a client books, I know I’ve got most likely four sessions with that person.
00:14:01 [Melissa]
So that dollar value over their head is much higher than if they were just booking one session with me, which is more than that than than just a family session.

00:14:10 [Alison]
And it just goes to show that every business is different.
00:14:13 [Alison]
It makes me nervous to think that I would see the same family repeatedly.
00:14:17 [Alison]
Why?
00:14:17 [Alison]
I don’t know.
00:14:18 [Alison]
I like people.

00:14:19 [Alison]
I don’t know why.
00:14:20 [Alison]
I like people.
00:14:21 [Alison]
But I I love that.
00:14:22 [Alison]
I love one offs and that that’s totally cool and that you should, even if you’re listening to this, play to your strengths.
00:14:28 [Alison]
Yeah.

00:14:29 [Alison]
You don’t have to do everything.
00:14:31 [Alison]
You really don’t.
00:14:31 [Alison]
Business is different because you as a photographer have different wants, desires, costs, different preferences in how you shoot and what you shoot, but then every location is always different as well.
00:14:44 [Alison]
It’s really important to consider what I’m doing here in Hawaii is not for everybody.
00:14:49 [Alison]
What you’re doing in Virginia is not for everybody either.

00:14:52 [Alison]
So really keep that in mind, guys, as you’re trying things out with your with a move, with a pivot, whatever you’re doing, like, you are unique and worthy of considering your unique circumstances regardless of what tactic you try out.
00:15:04 [Alison]
So if you’re getting frustrated with anything, keep your head up.
00:15:07 [Alison]
Something might just be different for you.

00:15:09 [Melissa]
Yeah.
00:15:09 [Melissa]
Oh, and I forgot.
00:15:10 [Melissa]
I So I stopped getting South Florida inquiries, but I am now getting inquiries from, like, all across the country because I have a few blog posts that are ranking for things like lifestyle newborn photographer, like the general term, or just newborn photos.
00:15:23 [Melissa]
And so now I’m googling these cities and I’m going, where is this?
00:15:27 [Melissa]
Because I’ll Google I think one of them was, like, Westfield.

00:15:30 [Melissa]
And I was like, Westfield, Florida?
00:15:31 [Melissa]
No.
00:15:32 [Melissa]
I’m like, Westfield, Virginia?
00:15:33 [Melissa]
I’m like, maybe.
00:15:34 [Melissa]
I’m not sure.

00:15:35 [Melissa]
I think there was one it turns out it was in Illinois.
00:15:37 [Melissa]
That’s what it was.
00:15:37 [Melissa]
I was, like, looking in Florida.
00:15:39 [Melissa]
I was looking in Virginia, and then I just looked and it came up Illinois.
00:15:41 [Melissa]
And I was like, what in the world?

00:15:43 [Melissa]
So there again, power of blogging is that I’m getting inquiries from literally around the country.

00:15:48 [Speaker 5]
Mhmm.

00:15:48 [Melissa]
And now I’m just sending those out to people and stuff.
00:15:51 [Melissa]
That’s crazy.

00:15:52 [Alison]
And you know what?
00:15:52 [Alison]
I’m actually just thinking of this too.
00:15:54 [Alison]
I had an inquiry two days ago for Charleston, South Carolina.

00:15:58 [Melissa]
Oh, that’s a good one for you.

00:16:00 [Alison]
I It’s very good if I’m there.
00:16:02 [Alison]
Yeah.
00:16:03 [Alison]
Which I intentionally about three years ago was try build up some visibility in business in South Carolina because I thought I would be there more.
00:16:11 [Alison]
And so I did some blogging.
00:16:12 [Alison]
Yeah.

00:16:13 [Alison]
I haven’t touched that crap in four or five years.
00:16:15 [Alison]
My inquiry even says, are you traveling to Oahu?

00:16:17 [Melissa]
My niece, I did her senior session in Charleston.
00:16:19 [Melissa]
I don’t shoot seniors.
00:16:20 [Melissa]
I’ve done a few over the things, but this is Yeah.

00:16:22 [Alison]
I was there for part of it.

00:16:23 [Melissa]
Yeah.
00:16:24 [Melissa]
That’s right.
00:16:24 [Melissa]
Because I did a mini session with Allison, and then I went and did my feeling.
00:16:27 [Melissa]
I did my niece’s session, and I’ve gotten inquiries from Charleston, like, for other senior sessions.
00:16:32 [Melissa]
And I’m like, yeah.

00:16:33 [Melissa]
I’m not in Charleston.
00:16:34 [Melissa]
Sometimes I’ll play it out because we just have family down there.
00:16:37 [Melissa]
Could I squeeze it?
00:16:38 [Melissa]
When you’re visiting family a lot, do you want to do a photo session?
00:16:41 [Melissa]
And my in laws are, like, an hour and a half away from Charleston.

00:16:44 [Alison]
That one blog post, again, it has been sitting there.
00:16:46 [Alison]
Neither one of us has touched it, and we’re getting inquiries off of it.
00:16:49 [Alison]
But it is something I might consider, like, six or eight months from now.
00:16:52 [Alison]
If I go back for six to eight weeks with my kids next summer, if we end up not moving again, that’s something you guys can consider.
00:16:59 [Alison]
If you’re gonna go travel and visit grandparents for a summer, build up a second location, see what happens.

00:17:04 [Alison]
But start early.
00:17:06 [Alison]
Yeah.

00:17:06 [Melissa]
I have several clients who, like, wanna target different locations for, like, vacations and stuff.
00:17:09 [Melissa]
Start with blog posts.
00:17:11 [Melissa]
Just go from there.

00:17:12 [Alison]
Know your place.
00:17:12 [Alison]
Because the

00:17:13 [Melissa]
other thing too with a blog post is that you can start targeting some keywords with blog posts and then figure out which ones are working.
00:17:18 [Melissa]
Because didn’t you start with Oahu before you had your when you were still in Virginia Beach, you started up a separate page, right?

00:17:24 [Alison]
Yeah.
00:17:25 [Alison]
And it was that was tricky because I was hanging around Virginia Beach a little longer than I have like, my presence was more than it actually was.
00:17:33 [Alison]
And so Right.

00:17:34 [Melissa]
So you didn’t wanna tank those rankings

00:17:35 [Alison]
Right.
00:17:35 [Alison]
Quite And so I had them in balance and the age old question of like,

00:17:39 [Speaker 3]
when do I pull it?
00:17:40 [Speaker 3]
When do I pull

00:17:40 [Melissa]
it?

00:17:41 [Alison]
Pull it a lot earlier.

00:17:42 [Melissa]
You can do these blog posts targeting these keywords.
00:17:44 [Melissa]
And then let’s say you are moving or something.
00:17:46 [Melissa]
Mhmm.
00:17:46 [Melissa]
You can always, at that point, create a page or something like that and, like, figure out which keyword worked.

00:17:51 [Alison]
Yeah.
00:17:52 [Alison]
I was blogging February, March for Oahu, but I was still targeting Virginia Beach at the same time.
00:17:58 [Alison]
So it’s all nuance.
00:18:00 [Alison]
And a lot of it has to do with your your clicks, your performance on your web page, your domain authority, all that stuff.
00:18:06 [Alison]
So you gotta know that stuff too before you start just pulling and pulling things and changing things drastically.

00:18:11 [Alison]
So well, guys, our quarterly check-in.
00:18:13 [Alison]
If you have any questions for either of us, feel free to reach out to us on Instagram.
00:18:17 [Alison]
So I’m at keep it moving.
00:18:19 [Alison]
Just look at the show notes because I can’t remember what handle is.
00:18:23 [Alison]
There’s dots in there.

00:18:23 [Alison]
But Melissa’s in picture perfect rankings with an s.
00:18:27 [Alison]
Make sure you get that s.

00:18:28 [Melissa]
Yeah.
00:18:28 [Melissa]
Feel free to give me a follow because it’s a brand new account y’all.
00:18:30 [Melissa]
I got I have one follower and it’s Allison right now.
00:18:33 [Melissa]
So

00:18:33 [Alison]
Okay.
00:18:33 [Alison]
And also, same here.
00:18:34 [Alison]
That’s why I don’t remember where the dots are.
00:18:36 [Alison]
And share this episode, hashtag keep it moving pod, b o d at the end.
00:18:41 [Alison]
So subscribe, share, and, see you.

00:18:45 [Melissa]
Thank you so much for listening.
00:18:46 [Melissa]
If you’re enjoying this show, would you do two things for us?
00:18:49 [Melissa]
First, leave a review.
00:18:50 [Melissa]
Just stars would be awesome.
00:18:52 [Melissa]
And two, forward this episode to a biz bestie, mil spouse, or anyone facing moving their business.

00:18:57 [Melissa]
We’d love it if you shared this episode with even just one person.
00:19:00 [Melissa]
If you have any questions, reach out to Allison on Instagram at Allison Bell Photog or Melissa in her Facebook group, Raise Your Ranking.
00:19:07 [Melissa]
Check the show notes for links.