EP 37: Mini Mentoring with Laura, Milspouse & Personal Stylist

00:00:56 [Laura]
I recently had a client and I asked her like, just how did you find me?
00:01:00 [Laura]
And she said, oh, I just put in Instagram.
00:01:02 [Laura]
I searched for virtual stylist and you came up.

00:01:05 [Alison]
So cool.

00:01:05 [Laura]
Yes.
00:01:06 [Laura]
It was so exciting to think, okay, when you start seeing those little things working, okay, the hash tags and the bio and things like that, when they start clicking, that’s very exciting.

00:01:16 [Alison]
And the most interesting thing about that little antidote was that she searched on Instagram.

00:01:21 [Laura]
Yes.

00:01:23 [Alison]
Hey.
00:01:23 [Alison]
I’m Alison, your spouse and family photographer.

00:01:25 [Melissa]
Hey.
00:01:25 [Melissa]
I’m Melissa, also a military spouse, lifestyle newborn photographer, and SEO expert for photographers.
00:01:30 [Melissa]
Between the two of us, we have a combined 27 in photography and have lived through nine business relocations.

00:01:36 [Alison]
We’ve coached each other through all these challenges, and now we want to share our experience with you.
00:01:40 [Alison]
On this podcast, we’ll give you actionable steps to help you keep it moving.
00:01:46 [Alison]
Hey, guys.
00:01:47 [Alison]
Welcome back.
00:01:47 [Alison]
This is gonna be a bit of a unique episode because Melissa is unexpectedly out, so we’re getting a bit of a solo sewed.

00:01:54 [Alison]
Her littlest just needed a little bit of time today.
00:01:56 [Alison]
So isn’t that why we love entrepreneurship?
00:01:58 [Alison]
Right?
00:01:58 [Alison]
The freedom to be flexible for our families when needed.
00:02:01 [Alison]
Today’s episode is a mini mentoring.

00:02:03 [Alison]
Remember, this is a series where we get with a live business owner who is facing a challenge or a pivot or a relaunch of some sort, and we give you a rundown on what we think you should do next.
00:02:15 [Alison]
So on this episode, we’ve got Laura.
00:02:17 [Alison]
Laura is not a photographer, and I’m really excited about this.
00:02:21 [Alison]
So, Laura, please tell us more about where you are, what you do, and all those good things.

00:02:25 [Laura]
Hey, Allison.
00:02:26 [Laura]
Thank you so much for having me.
00:02:27 [Laura]
I am a personal wardrobe stylist and military spouse, and I am in a unique situation that I understand the foot moves, the time constraints, the need for versatility in wardrobes that military spouses face.
00:02:45 [Laura]
So we are currently in Delaware, but we just moved from six years in Alabama.
00:02:51 [Laura]
I am having to do some, I know I’m having to do some of that shifting in my own wardrobe right now.

00:02:57 [Laura]
So I’m having to practice what I preach.
00:02:59 [Laura]
We’ve just PCS trying to move my business and take some of y’all’s advice in what I do here.

00:03:06 [Alison]
Oh, I’m so glad.
00:03:06 [Alison]
I’m so glad that podcast has been helpful.
00:03:08 [Alison]
What’s missing to you?

00:03:09 [Laura]
Just having to be mindful of it because this is my first move.
00:03:14 [Laura]
This is the first time I’ve moved my business.
00:03:16 [Laura]
So just having to think about the fact that, yes, I’m gonna be operating in a new state.
00:03:21 [Laura]
I’m gonna need different state licensing.
00:03:24 [Laura]
I need to make sure that I’m legal here and closing down my business in my previous state and that kind of thing.

00:03:31 [Alison]
So Yeah.

00:03:31 [Laura]
Just the fact that I have to be mindful about moving my business just like moving my household.

00:03:37 [Alison]
Ain’t that the truth?
00:03:38 [Alison]
Ain’t that the truth?
00:03:39 [Alison]
I love that.
00:03:39 [Alison]
That’s really good.
00:03:40 [Alison]
Okay.

00:03:41 [Alison]
So, yeah, it’s so interesting you say that about adjusting your wardrobe because we our whole career, my whole adult life, my whole life actually, has been Charleston, South Carolina, Alabama, then we went to Okinawa, Japan, which is mostly warm.
00:03:55 [Alison]
Mhmm.
00:03:55 [Alison]
And then the coldest climate I’ve ever lived in was Virginia, which is really crazy.
00:04:00 [Alison]
Right?
00:04:01 [Alison]
Yeah.

00:04:01 [Alison]
But I was shocked.
00:04:02 [Alison]
I remember telling my mom on the phone, mom, I need more than a long sleeve t shirt.
00:04:06 [Alison]
Yeah.
00:04:06 [Alison]
I actually get to have a sweatshirt.

00:04:09 [Laura]
Oh, and it can get legit cold.

00:04:10 [Alison]
It can.
00:04:11 [Alison]
And I would complain about it being May and having to wear my fuzzy boots to the little league practices in the evening.
00:04:18 [Alison]
And then it again in September, I just bemoaned the shortest summer.
00:04:21 [Alison]
And we that was Virginia Beach.
00:04:23 [Alison]
That wasn’t even all that important.

00:04:24 [Alison]
I can’t even Yeah.
00:04:26 [Alison]
And then we moved here to Hawaii, and I’m like, oh, this is what I’m was made for.
00:04:31 [Alison]
What are I went back to Charleston recently, and I was like, hey, guys.
00:04:35 [Alison]
What do I wear?
00:04:36 [Alison]
You have forgotten.

00:04:36 [Alison]
Yes.
00:04:37 [Alison]
You have forgotten.
00:04:38 [Alison]
Yeah.
00:04:38 [Alison]
I don’t know what layers are anymore.
00:04:39 [Alison]
Yeah.

00:04:40 [Alison]
So tell us about your business.
00:04:42 [Alison]
How does your business operate?

00:04:43 [Laura]
So I’m a solo entrepreneur, solo proprietorship.
00:04:47 [Laura]
It’s just me.
00:04:48 [Laura]
No virtual assistant.
00:04:49 [Laura]
No whatever.
00:04:50 [Laura]
All the reels about I’d like to introduce you to my secretary and my whatever.

00:04:55 [Laura]
That’s me.
00:04:55 [Laura]
A 100% me and whatever technology I can figure out.
00:04:59 [Laura]
So that’s it’s just me with the support background support of my awesome family.
00:05:05 [Laura]
But I asked my teenager when I was trying to build out my website, I was like, could you please help me?
00:05:10 [Laura]
My husband was deployed for during the year that I started my business.

00:05:13 [Laura]
And I was like, could you please my phone and all the other stuff.
00:05:16 [Laura]
And he was like, I I have no clue how to make a website.
00:05:19 [Laura]
So

00:05:20 [Alison]
That should probably be a, like, high school prerequisite for graduation.

00:05:23 [Laura]
It should.
00:05:23 [Laura]
For sure.

00:05:25 [Alison]
So how do people find you?
00:05:26 [Alison]
How do your clients and your people

00:05:28 [Laura]
get to your orbit?
00:05:29 [Laura]
It’s actually word-of-mouth and re referrals, but I have recently started experiencing people finding me a little bit more organically, not necessarily on my website.
00:05:40 [Laura]
I’m still working on the SEO thing, but, like, on Instagram, like, people that I have absolutely no personal connection with.
00:05:47 [Laura]
Okay.
00:05:47 [Laura]
Awesome.

00:05:47 [Laura]
Yes.
00:05:48 [Laura]
I recently had a client and I asked her, like, just how did you find me?
00:05:52 [Laura]
And she said, oh, I just put in Instagram.
00:05:54 [Laura]
I searched for virtual stylist and you came up.
00:05:56 [Laura]
So cool.

00:05:57 [Laura]
Yes.
00:05:57 [Laura]
It was so exciting to think, okay, when you start seeing those little things working, okay, the hashtags and the bio and things like that, when they start clicking, that’s very exciting.

00:06:08 [Alison]
And the most interesting thing about that little antidote was that she searched on Instagram.
00:06:13 [Alison]
Yes.
00:06:15 [Alison]
Hey girl.
00:06:15 [Alison]
Yes, you, the one stuck in that business.
00:06:18 [Alison]
It’s Alison here.

00:06:19 [Alison]
If you’ve been staring at your pricing, overwhelmed by SEO, social media, and email list, or just feeling like you’re spinning your wheels trying to make things profitable, I’ve got you.
00:06:28 [Alison]
I’ve been there.
00:06:29 [Alison]
Right now, I’m offering a $100 off one on one coaching just for my podcast listeners.
00:06:35 [Alison]
Book now and you can schedule your coaching session during any time of December 24 or through February 25.
00:06:40 [Alison]
This is your chance to get personalized direction, and I mean personalized eyeball deep in your business on the things that matter most.

00:06:47 [Alison]
Whether it’s upping your pricing, strategizing, or just finding more clients ready to give you all their money and make it rain dollar bills.
00:06:54 [Alison]
Let’s stop feeling stuck.
00:06:56 [Alison]
Get out of your own head.
00:06:57 [Alison]
Start building a business that serves you and your family.
00:06:59 [Alison]
Click the link in the show notes, reach out and tell me you want that $100 off, and let’s keep it moving.

00:07:05 [Alison]
I’ve been hearing this for a few years.
00:07:06 [Alison]
That’s what people that’s where things are going.
00:07:08 [Alison]
And Instagram is not a search engine, but people are treating it as such.
00:07:12 [Alison]
And so, I mean, it is where you’re going to get the latest information or exposure to a business to see if you can trust them.
00:07:21 [Alison]
So it is it does have a valid place, but it’s so interesting that’s where she searched.

00:07:26 [Alison]
And you’re there.
00:07:27 [Alison]
So something you’re doing is right.
00:07:29 [Alison]
Are those is virtual stylist what you are going after in on Instagram?

00:07:34 [Laura]
In part, I do.
00:07:36 [Laura]
I love working one on one in person.
00:07:39 [Laura]
Okay.
00:07:40 [Laura]
But I realized as we were approaching this move that just for some different reasons, like between my husband’s job and location wise, as far as, like, actual in person shopping, there’s relations right around our base.
00:07:55 [Laura]
It’s either an hour north or an hour south.

00:07:57 [Laura]
So people have to be willing to travel to shop with me, or I have to find my clients in the counties that are not where I’m actually living and operating my business in.
00:08:08 [Laura]
And so I decided to focus my business a little bit more on virtual since this is a two year assignment, and then we expect to move in two years anyway.
00:08:18 [Laura]
I figured this was just the right time to pivot and focus more on virtual style.

00:08:24 [Alison]
Yeah.
00:08:24 [Alison]
I think that’s brilliant.
00:08:25 [Alison]
That’s you’ve only been there three months and you’ve already adapted to this new location.
00:08:30 [Alison]
Like

00:08:31 [Laura]
Right.

00:08:31 [Alison]
We did a whole episode on adapting, like, your location, where you physically are, and the duration of how long you expect to be there has informed your entire business model.
00:08:40 [Alison]
Kudos to you.

00:08:42 [Laura]
Listening to you guys talk about even just how people you have to recommend people dress differently based on the scenery and just those kinds of comments and thinking about how you shoot at different times of day, like in Hawaii versus the East Coast, that really would get me thinking about, okay, I’m going to be in a different location and I might have to operate my business differently for that time.
00:09:05 [Laura]
How can I successfully and to maximize my time with my family?
00:09:11 [Laura]
Yes.
00:09:11 [Laura]
Just we’re in a unique situation.
00:09:14 [Laura]
We moved our senior, and he only has to take four credits each day.

00:09:18 [Laura]
So he’s home to eat, and he comes home and eat lunch eats lunch with me every day.
00:09:22 [Laura]
So I wanted to This

00:09:23 [Alison]
is sweet.

00:09:24 [Laura]
Typically, with an in person client, I’m working three hours with them plus drive time, and that doesn’t, yeah, that doesn’t give me time to go be with a client and be home in time to eat with Yeah.
00:09:35 [Laura]
My kid before he leaves for college next I’m absolutely working around our family, dynamics as well.

00:09:43 [Alison]
Yeah.
00:09:43 [Alison]
As you should.
00:09:44 [Alison]
Again, the freedom back to the freedom of, like, depth of where your family is.
00:09:48 [Alison]
That’s really awesome.
00:09:49 [Alison]
So when a client finds you, what are your service offerings, and how are you making money?

00:09:55 [Laura]
So if it’s in person, I offer one on one wardrobe edits and personal shopping trips.
00:10:03 [Laura]
So we will go shop and find items that fill in the gaps in their wardrobe or if it’s like a special event or something like that.
00:10:12 [Laura]
And then when it’s yeah.
00:10:14 [Laura]
And it’s so fun because I’m actually I get the chance to reshape people’s narrative around shopping because I love shopping, obviously, because I’ve built a business around it, but I’m learning that not a lot of people do because they have, they have negative, like, memories and emotions that go with it for whatever reason.
00:10:34 [Laura]
And so I’m getting to rebuild that narrative and make it a more enjoyable experience for them.

00:10:39 [Laura]
So I really love that part of it.
00:10:40 [Laura]
And we work virtually, we talk about, it’s like a one on one zoom call and we talk about their body shape and how to create, balance and good proportions with their clothes.
00:10:53 [Laura]
And then I help them come up with, like, how to build an outfit that or multiple outfits that, suit their body shape and, that make getting dressed really easy for them so that it’s not so stressful for them to get dressed every day.

00:11:08 [Alison]
Okay.
00:11:08 [Alison]
Cool.
00:11:09 [Alison]
How many of these are you doing a week or a month, and what are your goals?

00:11:12 [Laura]
Honestly, since we’ve moved, I’ve actually had quite an uptick in appointments.
00:11:17 [Laura]
And, yeah, it’s been so exciting and virtual styling appointments.
00:11:22 [Laura]
And honestly, I should be able to put a number to it, but I right now, my my goal really would be probably ten.

00:11:29 [Alison]
Month or a week?

00:11:30 [Laura]
Yeah, a month, because then that still gives me time to operate, do like collaborations with other businesses and just operate as a mom and a wife and that kind of thing.
00:11:40 [Laura]
Yes.
00:11:41 [Laura]
So

00:11:41 [Alison]
10 a month, would that be roughly 2 a week?
00:11:43 [Alison]
Many times, maybe one Yeah.

00:11:45 [Laura]
2 to three a week.
00:11:46 [Laura]
It would definitely be my

00:11:47 [Alison]
goal for that tool.
00:11:48 [Alison]
Two to yeah.
00:11:49 [Alison]
For virtual.
00:11:50 [Alison]
Okay.
00:11:50 [Alison]
Two to three.

00:11:51 [Alison]
And then can I ask you how much you’re charging for those virtuals?

00:11:54 [Laura]
So a virtual selling appointment one hour is a $110.
00:11:58 [Laura]
Okay.

00:11:59 [Alison]
I like that.
00:12:00 [Alison]
Okay.
00:12:00 [Alison]
110 for one hour.
00:12:01 [Alison]
I love that.
00:12:02 [Alison]
And then are they typically only an hour, or is it longer?

00:12:05 [Laura]
They are.
00:12:05 [Laura]
I pretty much don’t ever work with anybody until we’ve had a thirty minute consultation, and my consultations are free.
00:12:13 [Laura]
So really, everybody’s getting for thirty minutes.
00:12:16 [Laura]
And I’ve had great feedback from people that they get a lot of value even just from that.

00:12:21 [Alison]
Is that something that is a burden to you to provide or do you really like providing that thirty minute consultation?
00:12:27 [Alison]
I love it because Okay.

00:12:29 [Laura]
It helps make sure that we’re a good fit because not everybody’s necessarily gonna be a good fit as my client, and I’m not gonna be a great fit.
00:12:38 [Laura]
I might not always be what people are looking for as a stylist, but it it also helps us get on the same page because when they book their they get a survey that they can do.
00:12:50 [Laura]
It doesn’t take much time, but it gives me so much information going into it into the consultation call.
00:12:55 [Laura]
And we I could just make sure that we’re on the same page and that I understand, like, what it is that they’re struggling with and what their goals are, and we can publish their goals.
00:13:05 [Laura]
And then I also offer, like, support between the consultation call once they’ve booked their appointment.

00:13:11 [Alison]
I offer

00:13:12 [Laura]
Marco Polo, like, support instead of email because Yeah.
00:13:18 [Laura]
They’ve built an appointment.
00:13:19 [Laura]
Email is frustrating.
00:13:20 [Laura]
It’s easy to miss, and it’s really hard, especially when you’re talking style, when you’re talking about clothes and people are trying to like ask you questions and they’ll send pictures and it’s awkward and the lighting is bad.
00:13:32 [Laura]
Yeah.

00:13:32 [Alison]
You don’t see movement.

00:13:34 [Laura]
So if they can send me a video, it’s so much easier for me for them to ask the questions and for me to respond and really be like, give them the service that I would love to give them in person, but for whatever reason, can’t.

00:13:46 [Alison]
Yeah.
00:13:47 [Alison]
Okay.
00:13:47 [Alison]
So do you take that full thirty minutes?
00:13:49 [Alison]
Is it, like, up to thirty minutes and usually it’s less?

00:13:52 [Laura]
It’s usually a full thirty minutes.

00:13:54 [Alison]
Okay.
00:13:55 [Alison]
Okay.
00:13:56 [Alison]
And you you’re happy with that?
00:13:57 [Alison]
Because I feel like that it for a 100% dollars you’re getting in a polo support, ninety minutes of your time and then some via polo.
00:14:06 [Alison]
I feel like you have room to increase your prices.

00:14:10 [Alison]
Or Yeah.
00:14:11 [Alison]
I probably do.
00:14:12 [Alison]
And Or or downscale something or, like, polo to be an add on or something like that.

00:14:18 [Laura]
And I’ve thought about changing it to a fifteen minute consultation call Yeah.
00:14:20 [Laura]
Or even increasing it to a ninety minute session and increasing my prices along with that because an hour actually can be really challenging to get that that whole, like, session wrapped up.

00:14:35 [Alison]
Yeah.
00:14:36 [Alison]
Okay.
00:14:36 [Alison]
Yeah.
00:14:36 [Alison]
I think moving it up to a ninety minute or cutting something down to fifteen minute or having the polo are all really good massages for your pricing structure.
00:14:44 [Alison]
But before you do that, let’s fill up your calendar.

00:14:48 [Alison]
If you’re happy with that, let’s leave the status quo.
00:14:50 [Alison]
I would love to see you get to that 10 a month.
00:14:53 [Alison]
So if we are focusing on virtual and people are finding you on the gram, tell me about your website.
00:14:58 [Alison]
What’s going on there?

00:15:00 [Laura]
So my website, it’s funny.
00:15:02 [Laura]
You and I had communicating about, like, your checklist and stuff, And I went back something just, I was like, okay, I know I changed because you guys did an episode about changing your SEO months before you move to start changing your import.
00:15:19 [Laura]
I did do that on my website And then I was, like, on it the other day, and it still said I live like, on my homepage, it said serving in person in Alabama.
00:15:30 [Laura]
And I was like,

00:15:31 [Alison]
what?
00:15:32 [Alison]
No.
00:15:33 [Alison]
I know.
00:15:34 [Alison]
I was like, I

00:15:34 [Laura]
am aware of myself.
00:15:35 [Laura]
So I immediately went back and changed it, and I put Delaware.
00:15:39 [Laura]
And I’m trying to also put

00:15:41 [Alison]
rage jamming the keyboard, and I can’t believe it.

00:15:43 [Laura]
I know.
00:15:44 [Laura]
I know.
00:15:44 [Laura]
Because I’ve been there.
00:15:45 [Laura]
I know.
00:15:46 [Laura]
And I and it’s hard because Delaware is so we’ve got Delaware and then also there’s Delmarva.

00:15:52 [Laura]
I don’t know living in Virginia if you ever heard about that.
00:15:55 [Laura]
That was everything.
00:15:55 [Laura]
So that’s Delaware, Maryland, Virginia.
00:15:58 [Laura]
So there’s this little piece.
00:16:01 [Laura]
They all they all touch.

00:16:03 [Laura]
And so, like Delaware doesn’t have its own like news, Elmarva news and stuff like that.

00:16:08 [Alison]
So say it again,

00:16:09 [Laura]
Del, d e o.
00:16:10 [Laura]
Delmarva.
00:16:13 [Laura]
So Delaware, Maryland, Virginia.

00:16:15 [Alison]
VA.
00:16:16 [Alison]
That’s interesting.

00:16:17 [Laura]
Yeah.
00:16:18 [Laura]
So I’ve also got to make sure that’s in there too, because like we’re thirty minutes from some Maryland towns.

00:16:24 [Alison]
So I

00:16:25 [Laura]
could work with those people in person.
00:16:28 [Laura]
Absolutely.
00:16:29 [Laura]
And we’re just

00:16:30 [Alison]
And if you’re only there for two years, we say SEO takes six months, six to eighteen months minimum to bake in.
00:16:38 [Alison]
Yeah.
00:16:38 [Alison]
I wonder, do you know about what the competition is for your key or what are your keywords, first of all, your target keyword for your website and then what the competition is like for?

00:16:48 [Laura]
I don’t know what the competition is necessarily.
00:16:50 [Laura]
I did look before we moved.
00:16:52 [Laura]
I, like, Googled personal stylists, wardrobe stylists.
00:16:55 [Laura]
It’s hard because people in this industry use different terms.
00:17:01 [Laura]
And so some people

00:17:03 [Alison]
call themselves terms you’re yeah.
00:17:04 [Alison]
What are the terms you’re using?

00:17:06 [Laura]
So I I call myself a personal wardrobe stylist.

00:17:09 [Alison]
And are you using those words now even though you’re focusing on virtual, or did you change that?

00:17:15 [Laura]
I think I have both of those in my SEO.

00:17:18 [Alison]
Okay.

00:17:18 [Laura]
And I talk on my website about working virtually and in person.

00:17:23 [Alison]
Okay.
00:17:24 [Alison]
I’m looking it up now, and there isn’t a whole lot of competition for that.
00:17:28 [Alison]
So you could Right.
00:17:29 [Alison]
Shoot to the top very quickly.

00:17:32 [Laura]
Yeah.

00:17:32 [Alison]
The only yeah.
00:17:33 [Alison]
Do you know a Genevieve McKay?
00:17:36 [Alison]
She’s up there.
00:17:37 [Alison]
Yeah.
00:17:37 [Alison]
Her Facebook page is actually the third result under, like, giant directories.

00:17:43 [Alison]
Okay.
00:17:43 [Alison]
Okay.
00:17:43 [Alison]
This is have you heard of something called the fearless actionista?

00:17:47 [Laura]
Is it in Delaware?
00:17:50 [Laura]
I

00:17:50 [Alison]
I’m looking for it.
00:17:51 [Alison]
It might be Philadelphia.

00:17:53 [Laura]
It might be.
00:17:53 [Laura]
There are some big stylists in Philly.
00:17:56 [Laura]
I do know that.

00:17:57 [Alison]
Okay.
00:17:58 [Alison]
It is not what I thought.
00:17:59 [Alison]
Just kidding.
00:17:59 [Alison]
It is not a directory.
00:18:00 [Alison]
She is a personal stylist, but she she is the number one result.

00:18:04 [Alison]
And then after that is a directory.
00:18:06 [Alison]
So it might be worthwhile to focus on some backlinks for your website just to get that domain of but there’s not a whole lot of competition here.
00:18:15 [Alison]
So you can play around, personal or or virtual.
00:18:18 [Alison]
What are some other options?
00:18:20 [Alison]
Virtual stylist?

00:18:21 [Laura]
Virtual stylist, personal stylist.
00:18:24 [Laura]
Although that gets confused, sometimes people can think that’s hairstylist.

00:18:30 [Alison]
Okay.
00:18:30 [Alison]
So you have to be a

00:18:31 [Laura]
little bit careful in there and then people sometimes do style consultant style coach.

00:18:39 [Melissa]
Okay.
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00:19:19 [Alison]
Alright.
00:19:19 [Alison]
So I could see you doing I could see this.
00:19:23 [Alison]
I’m channeling my inner Melissa.
00:19:25 [Alison]
I could see you doing multiple home pages targeting each one of those.
00:19:29 [Alison]
It would be the same page, just duplicate it.

00:19:31 [Alison]
You think of, like, plumbers have different services areas they’ll represent, especially in the Virginia Beach area where you had seven cities all squished together.
00:19:38 [Alison]
Right?
00:19:38 [Alison]
So you might have a plumber that services Norfolk, Virginia Beach, Suffolk, Hampton.
00:19:44 [Alison]
And so what they’ll do is they’ll duplicate the page for e those locations.
00:19:48 [Alison]
I wouldn’t go crazy and do five or 10 of them, but it wouldn’t be unreasonable for once you get your website, your that home page dialed in the way you wanted the copy of the images, what have you, to duplicate it and target each one of these.

00:20:01 [Alison]
Or with as little competition as some of these have, you could probably use just one or two or maybe even just one and use the same keywords Mhmm.
00:20:10 [Alison]
Throughout because they are so similar.
00:20:13 [Alison]
And just said on Melissa’s take on that, but either one, like, I think you could target all of them because the competition is really low on all of those.

00:20:20 [Laura]
Yeah.

00:20:20 [Alison]
And you’ve got there’s Instagram pages that are showing.
00:20:23 [Alison]
There’s, Facebook pages that are in the top three results, and then you have some major directories.
00:20:28 [Alison]
And it’s really only and I’m not even sure she’s in Delaware per se.
00:20:32 [Alison]
I think she’s actually somewhere else, but I can’t tell off right offhand.

00:20:36 [Laura]
Yeah.

00:20:36 [Alison]
And then Nordstrom stylist.
00:20:37 [Alison]
Nordstrom has stylist.
00:20:38 [Alison]
Did you know that?

00:20:40 [Laura]
Yes.
00:20:40 [Laura]
I did.

00:20:41 [Alison]
But at the very least, regardless of what you decide to do with your homepage, you should be blogging to target every single one of those keywords.
00:20:49 [Alison]
As long as you tell me what you’re blogging on.

00:20:51 [Laura]
It’s a non existent, but you, I was about to say you were living rent free in my head about I’m like, I need to, in fact, last night I sat on Canva and pulled up some of my carousel posts and some of my things that have longer content, some for things that I’ve put together for presentations for speaking engagements and stuff and let it turn those into blogs and went through.
00:21:14 [Laura]
So I’ve got a couple that are going, but they are more specific to style and military spouse stuff than location, which I don’t know, considering I’m trying to focus more on the virtual aspect.
00:21:28 [Laura]
I don’t know the

00:21:29 [Alison]
I wouldn’t worry about location.

00:21:30 [Laura]
Yeah.

00:21:31 [Alison]
Yeah.
00:21:31 [Alison]
I wouldn’t.
00:21:32 [Alison]
Yeah.
00:21:32 [Alison]
A little bit of research on what your target audience’s biggest pain point is.
00:21:38 [Alison]
Mhmm.

00:21:39 [Alison]
What is that pain point, and what’s the deeper problem?
00:21:41 [Alison]
The service problem, maybe I’m moving and I don’t know how to wear I don’t know how to style for winter.
00:21:45 [Alison]
I don’t know how to dress for summer.
00:21:47 [Alison]
And then write to that person.
00:21:48 [Alison]
Right?

00:21:48 [Alison]
Like, you talk to everyone, you talk to no one.
00:21:50 [Alison]
So focus in on that target clientele.
00:21:53 [Alison]
Is it a mill spouse?
00:21:54 [Alison]
Military is that who your target is?
00:21:55 [Alison]
Okay.

00:21:56 [Laura]
Yeah.
00:21:56 [Laura]
And I have, like, my ideal client nailed down.
00:21:59 [Laura]
In fact, I know, like, she exists as an actual client.
00:22:03 [Laura]
I didn’t even realize it until I had, like, detailed everything about her on paper.
00:22:09 [Laura]
And then I was like, oh my gosh, this is this client.

00:22:12 [Laura]
And and when I tell friends or whatever, they’re like, so it’s you.
00:22:15 [Laura]
I’m like, it’s like me ten years ago, basically.
00:22:18 [Laura]
Yeah.

00:22:19 [Alison]
Okay.
00:22:20 [Alison]
So I love that.
00:22:20 [Alison]
So you need to write every blog post, every Instagram caption.
00:22:24 [Alison]
Everything needs to be written to her.
00:22:26 [Alison]
Yeah.

00:22:26 [Alison]
Have a content day where you are jamming out this blog post and then turning it into long form content.
00:22:33 [Alison]
And then every and every Instagram can be a post, a carousel, a live, a reel.
00:22:38 [Alison]
Right?
00:22:38 [Alison]
And then you can repeat ad nauseam on Instagram.
00:22:41 [Alison]
Like, I’m I’m still getting used to how often you can repeat.

00:22:44 [Alison]
So I just repeat because the tiniest percentage of people is gonna see it.
00:22:48 [Alison]
And you never know which which season or which graphic is gonna cling to whoever or get reshared.
00:22:53 [Alison]
And so just create really good content, right, that’s going to perform well and do well on the Internet.
00:22:59 [Alison]
So you don’t wanna be location specific.
00:23:01 [Alison]
You want to be client and pain point specific.

00:23:04 [Alison]
You wanna go why why until you cry, so to speak.
00:23:07 [Alison]
Right.
00:23:07 [Alison]
Here’s the major issue you’re solving.
00:23:09 [Alison]
Here’s why here’s really why, and then really cast that vision for what it could be like to work with you and really solve those pain points.
00:23:16 [Alison]
Yeah.

00:23:16 [Alison]
What about a download?
00:23:17 [Alison]
So let’s so that’s the ultimate goal is to get people on your website.
00:23:21 [Alison]
But what about a freebie?
00:23:22 [Alison]
Are you doing any sort of email marketing or lead magnet?

00:23:26 [Laura]
Yeah.
00:23:26 [Laura]
So my current freebie is an outfit planner, a weekly outfit planner.
00:23:33 [Laura]
Oh.
00:23:33 [Laura]
And it’s how I plan my outfits for the week.
00:23:38 [Laura]
So it’s there’s a lot of that?

00:23:39 [Alison]
You plan them all out like a meal?
00:23:41 [Alison]
Like meal planning?

00:23:42 [Laura]
But I do.
00:23:43 [Laura]
Oh, that’s Because it’s

00:23:44 [Alison]
blowing my mind.

00:23:45 [Laura]
It’s actually time saving.
00:23:47 [Laura]
Just so I compare it to meal planning and, like, grocery shopping because you have the ingredients and you have if you have a recipe and you can just plug those ingredients in.
00:23:57 [Laura]
So if you know what you like and what looks good on you, you can plug it in, plug those pieces in to that little formula, that recipe, then it makes makes it so easy.
00:24:06 [Laura]
But it’s just like planning content.
00:24:08 [Laura]
I’ll sit down and do like one day plan for my whole month planning.

00:24:13 [Laura]
Like you get those creative juices flowing.
00:24:15 [Laura]
Same thing happens, and you actually create better outfits when you do several at a time.

00:24:21 [Alison]
Oh, okay.
00:24:22 [Alison]
And do you assess the weather?
00:24:23 [Alison]
Are you looking at the weather forecast too when you do that?

00:24:26 [Laura]
Yeah.
00:24:26 [Laura]
So to I tell people check the weather, check your calendar in that order because as you’re thinking about your events, then you wanna be you’re already thinking about, okay.
00:24:35 [Laura]
It’s good.
00:24:35 [Laura]
But it’s gonna be cold this day, and I have got this thing outside or whatever it is.
00:24:41 [Laura]
And then the outfits, but then there’s also a page two, and I keep mine like in plastic sleeves and I just pin them in the to the wall in my closet.

00:24:50 [Laura]
And I’m in there and I can like, look at everything I have and plan out my outfits.
00:24:54 [Laura]
And then there’s a place to evaluate.
00:24:56 [Laura]
There’s what do I need?
00:24:57 [Laura]
What do I need to replace?
00:24:59 [Laura]
What am I missing in my wardrobe that this week I was like, man, why do I not have a jean jacket or whatever it is?

00:25:04 [Laura]
And then there’s a place to evaluate, like what you felt good in and why and what you didn’t feel good in and why.
00:25:10 [Laura]
So then the next week as you’re planning, you plan even better.
00:25:13 [Laura]
So hopefully as you go, you get better and better at it.

00:25:17 [Alison]
Interesting.
00:25:18 [Alison]
Okay.
00:25:18 [Alison]
So how as a lead magnet, how is that working for you?
00:25:21 [Alison]
Are you getting people downloading that?

00:25:23 [Laura]
I really promoted it last month, and it brought a couple in.

00:25:28 [Alison]
Okay.

00:25:29 [Laura]
Honestly, I feel like it’s one of those things I’m like, I feel like if people knew how good it was.

00:25:35 [Alison]
That’s what I’m wondering.
00:25:36 [Alison]
It’s not resonating with your people because they don’t understand it yet.
00:25:39 [Alison]
Yes.
00:25:39 [Alison]
And you you need to catch them a little sooner in their journey of their own self awareness of what they’re looking for.

00:25:46 [Laura]
Yeah.

00:25:46 [Alison]
So I’m thinking, like, not that you can’t use it, but you might wanna get something that’s a little bit more broad or a little bit more attractive to somebody like like me.
00:25:54 [Alison]
Let’s look good and polish, but I don’t wanna sit down and plan it because I don’t know what I’m doing.
00:25:59 [Alison]
Or the whole all your stuff about body shape.
00:26:02 [Alison]
I think that could be something if you put a little something together about every dress for your shape, you could even do a quiz.
00:26:08 [Alison]
If now, I don’t I’m not using quizzes because you have to subscribe to some third party service, but a quiz on your website And then you you gotta put in your email to dislike what body shape are you.

00:26:20 [Alison]
Like like, that could be really put that away for later.
00:26:23 [Alison]
Yeah.
00:26:24 [Alison]
Yeah.
00:26:24 [Alison]
But I what other lead you know, ideas do you have that could be more broad

00:26:29 [Laura]
or more?
00:26:30 [Laura]
So I’ve done I’ve got some deliverables that are like I’ve got a, like, a packing travel packing guide in it.

00:26:39 [Alison]
Okay.

00:26:40 [Laura]
And it’s, like, broad enough that literally if you if your husband came home today and he was like, Allison, pack your bags.
00:26:49 [Laura]
We’re going to this random spot this weekend.
00:26:51 [Laura]
Uh-huh.
00:26:52 [Laura]
And you’re, like, panic mode, and you just grabbed this list and you put what was in there, would you could survive for the weekend and and look put together?

00:27:02 [Alison]
Oh, I like that.
00:27:03 [Alison]
Okay.
00:27:03 [Alison]
So that’s that also feels very seasonal with holidays coming up Yeah.
00:27:08 [Alison]
Then again at spring break, but then again at summer.
00:27:11 [Alison]
Like that, you might want to consider doing a six month marketing calendar where you reverse engineer what you need to be, what people need to be thinking about three, four weeks in advance of it actually.

00:27:24 [Alison]
Need to, like, a month before spring break right now for Thanksgiving or maybe next week or something.
00:27:29 [Alison]
And then put that in your calendar so you’re really pushing on Instagram, on your website, this particular lead magnet because it’s timely and seasonal.
00:27:39 [Alison]
And then you may and and maybe that’s all you wanna do.
00:27:42 [Alison]
Maybe you don’t need a second one.

00:27:44 [Laura]
Maybe you

00:27:44 [Alison]
just push it.
00:27:45 [Alison]
You just have a time where you push it hard and then you pull back and then you push hard and then you pull back.
00:27:49 [Alison]
When once you’ve gotten those emails, what are you doing with those emails?

00:27:53 [Laura]
So I typically send out a weekly email and

00:27:57 [Speaker 1]
it’s Good girl.

00:27:58 [Alison]
Oh my goodness.

00:27:59 [Laura]
I it’s been lagging with the past few weeks.
00:28:02 [Laura]
I’ve struggled.
00:28:03 [Laura]
This is one of the things I’ve struggled with since our move is getting back into because I used to do, like, once a month, like, the last or, like, the third Monday of the month.
00:28:13 [Laura]
I would take a day and go out of my house, like Uh-huh.
00:28:17 [Laura]
To Panera or wherever.

00:28:19 [Alison]
Yes, ma’am.

00:28:20 [Laura]
And batch my content.
00:28:23 [Laura]
So I would do all of my posts.
00:28:25 [Laura]
I’d make them in Canvas, schedule them in Canva, and then that goes on to Instagram, which puts it onto Facebook.
00:28:31 [Laura]
So it was like one and done for, and then I would schedule out my monthly emails.
00:28:36 [Laura]
Like, my weekly emails, but for the whole month.

00:28:38 [Laura]
And I would just basically recap each week is just basically the all the same stuff that I’m posting because I have people who are on email but not on Instagram and vice versa.
00:28:50 [Laura]
It’s all the same information, just in a different different delivery system.

00:28:56 [Alison]
And on So each weekly email is the same type of content.

00:29:01 [Laura]
And sometimes word for word.

00:29:03 [Alison]
Yeah.
00:29:03 [Alison]
And that thing, you definitely want to catch people where they’re at because I am not on Facebook.
00:29:07 [Alison]
Right?
00:29:07 [Alison]
And so I totally feel that.
00:29:08 [Alison]
Like, I would read the email before I was in the Facebook group hands down.

00:29:12 [Alison]
So that’s not bad.
00:29:13 [Alison]
But what if there was something, like, once a month you did you shared, like, a ten minute consult on YouTube or Loom, and you said I’ve seen I’ve seen some people do, like, a free, like, audit.
00:29:27 [Alison]
Here’s a quick rundown on assessment of your website.
00:29:30 [Alison]
But they do that once a month, and that’s a really big people look forward to that email.
00:29:34 [Alison]
So something like that where every week, it’s just a little different, little extra something, but that could also be multifunctional as far as your lives.

00:29:43 [Alison]
What about your lives?

00:29:44 [Laura]
What about them?

00:29:46 [Alison]
Yeah.
00:29:46 [Alison]
Would you are you including those in your emails as well already?

00:29:50 [Laura]
Sometimes I will link stuff.
00:29:52 [Laura]
I’ll make a note.
00:29:53 [Laura]
If I know I’m gonna do a reel about something or a live or whatever, then I’ll make a note to go back before that email goes out and link it in my email, but not as often as I could or should.
00:30:06 [Laura]
Yeah.

00:30:07 [Alison]
I think that’s great because we were because I know you were doing regular lives on Instagram and face Facebook.
00:30:13 [Alison]
And the recap and the fact that you’re getting an email out a week, that’s fantastic.
00:30:18 [Alison]
You’re keeping people in front.
00:30:19 [Alison]
Can I ask how many people or how many emails you have on your list?

00:30:22 [Laura]
I wanna say right around 240.

00:30:25 [Alison]
That’s amazing.
00:30:26 [Alison]
That’s amazing.
00:30:27 [Alison]
Don’t like I heard it said really well.
00:30:28 [Alison]
Like, I’m trying to get more emails, but, like, getting 60 emails out of I don’t know.
00:30:34 [Alison]
How what did she say?

00:30:36 [Alison]
I don’t even know.
00:30:36 [Alison]
I put it in my foot in my mouth.
00:30:38 [Alison]
It was a really great place to be.
00:30:40 [Alison]
Like, if you just need to I’m so excited for you.
00:30:42 [Alison]
You’re doing things really, really well.

00:30:45 [Alison]
Okay.
00:30:46 [Alison]
So I would so yeah.
00:30:47 [Alison]
I don’t know.
00:30:48 [Alison]
I think your lead magnet, I would I would reassess the lead magnet that’s more seasonal.
00:30:51 [Alison]
And I would I wouldn’t stress about creating a new lead magnet that was more broad at the moment.

00:30:57 [Alison]
I would focus on the travel one, especially with the holidays coming up and pushing that and using it and say, hey.
00:31:03 [Alison]
Here I won’t even do a live and be like, hey.
00:31:06 [Alison]
Here’s how I’m using the travel guide.
00:31:07 [Alison]
Do you want your one?
00:31:08 [Alison]
Mhmm.

00:31:08 [Alison]
Do it.
00:31:09 [Alison]
Like, you can use that travel guide so many different ways or get other hey.
00:31:13 [Alison]
Here’s my travel guide.
00:31:14 [Alison]
Will you do a little expo or Reel or, Instagram stories about how you’re using it and tag me?
00:31:21 [Alison]
Give that thing away and get people to show it and use it.

00:31:23 [Alison]
And just really push it and use what you’ve already got in other ways, since people are finding on Instagram.
00:31:28 [Alison]
And then I would focus that, marketing energy on those blog posts.
00:31:33 [Alison]
Like, how do you use the guide?
00:31:34 [Alison]
Do you have do you have a blog post about this travel guide?

00:31:37 [Laura]
No.
00:31:38 [Laura]
Not yet.
00:31:39 [Laura]
I started to work on it last night and And that’s Yeah.
00:31:43 [Laura]
So I haven’t actually posted any of these blogs.
00:31:45 [Laura]
They’re just

00:31:46 [Alison]
Number one blog.
00:31:48 [Alison]
You need to do the travel guide.
00:31:49 [Alison]
And that way, anytime somebody you have a blog that somebody is looking for how to travel packing guide, we want you to be one of the top results, like, nationally.
00:31:59 [Alison]
Okay.
00:31:59 [Alison]
We want you to find we want people to find you.

00:32:01 [Alison]
And so blog the mess out of that.
00:32:03 [Alison]
Do some research about other travel guides.
00:32:05 [Alison]
Use some AI to help you think very broadly and generally so that you’re answering all the possible questions people might be looking for answers for and really serve that user intent when they’re searching.
00:32:15 [Alison]
Answer those questions, and then that’s how you’ll tick up in those search results.
00:32:19 [Alison]
Yeah.

00:32:20 [Alison]
I think you’re doing really good.
00:32:21 [Alison]
What else do you have questions for since about what we’ve talked about so far, anything we haven’t covered?

00:32:27 [Laura]
I don’t think so.
00:32:28 [Laura]
I just something that, like, a thing that I wanna share with other business owners that you and I had discussed a little bit that I confessed to you was, like, I don’t think I took moving my business quite as seriously as I wish I had in advance.
00:32:44 [Laura]
So I was like, oh, yeah.
00:32:45 [Laura]
I’ll deal with that when we get there kind of thing.
00:32:47 [Laura]
I wish I had done a better job of being proactive about it before we even moved.

00:32:52 [Laura]
I know because when it gets to PCS time

00:32:55 [Alison]
Yeah.

00:32:55 [Laura]
It does get so overwhelming and you’re worried about all the other things, the travel arrangements and all of those things.
00:33:01 [Laura]
But I wish I had backed up a couple months and had the fight to really put in the thought, okay, what do I need to do?
00:33:11 [Laura]
Do I need to close my business here?
00:33:13 [Laura]
Do I, what do I need to do in a new place?
00:33:16 [Laura]
Yeah.

00:33:16 [Laura]
And just pay a little bit better attention to that other than in or in addition to the SEO for my website.

00:33:23 [Alison]
Yeah.
00:33:23 [Alison]
Okay.
00:33:23 [Alison]
So tell me more about that.
00:33:25 [Alison]
What specifically would you have done?
00:33:26 [Alison]
Because you moved this June, July.

00:33:28 [Alison]
Is that right?

00:33:29 [Laura]
We moved in July, early July.
00:33:31 [Laura]
I probably if I could go back, I would, like, around spring break time.
00:33:36 [Laura]
So, like, March, you have started looking at, like, business requirements.
00:33:41 [Laura]
What do I wanna do?
00:33:42 [Laura]
Do do I want to change from being a sole proprietor to an LLC, or do I wanna keep this all like, all of those little ins and outs?

00:33:49 [Laura]
And honestly, a lot of it is just naivete on my part.
00:33:53 [Laura]
I hate to admit, but I’ve done MLMs in the past and more military spouses.
00:33:57 [Laura]
Right.
00:33:58 [Laura]
That’s what

00:33:58 [Alison]
you do, what you gotta do.

00:33:59 [Laura]
But you don’t have to do anything business wise with those as far as like business life sensing or creating your own website or worry about any of that stuff.
00:34:07 [Laura]
And so I just didn’t know.
00:34:10 [Laura]
You don’t know what you don’t know.
00:34:11 [Laura]
Yes.
00:34:11 [Laura]
But I just wish that I had done a better job of preparing myself for that business.

00:34:18 [Alison]
And that makes me wonder, at what point did you realize that you needed to focus on virtual?
00:34:23 [Alison]
What point in this transition from Alabama to Delaware and two years in this new duty station after six years in your mind?
00:34:30 [Alison]
At what point did it dawn on you what I’m doing is not gonna work, where I’m going?

00:34:36 [Laura]
It was three or four months surrounding that move.
00:34:41 [Laura]
Leading up to it, I started thinking about because we we were stationed here twenty years ago.
00:34:46 [Laura]
And so I knew already that twenty years ago that shopping was limited, and I started to look even just for my own personal knowledge.
00:34:54 [Laura]
Okay.
00:34:56 [Laura]
Is the Macy’s still here in town and that kind of Yeah.

00:34:58 [Laura]
Or when I wanna be shopping, looking into it.
00:35:01 [Laura]
No.
00:35:01 [Laura]
It’s not here anymore.
00:35:03 [Laura]
So I knew that, like, already just shopping and that kind of thing was gonna be more limited here.
00:35:09 [Laura]
And so I started thinking about how that was gonna affect my business and the opportunity, like, how I wanted that to look in my services.

00:35:17 [Laura]
Okay.
00:35:17 [Laura]
With shopping instead of being in person shopping, is that gonna be do I add, travel time so that I can shop at Christiana Mall an hour away, which is an amazing mall?
00:35:27 [Laura]
But Yeah.
00:35:28 [Laura]
Some people are like, I’m not gonna drive up there because there’s toll roads.
00:35:31 [Laura]
There’s all sorts of things to consider.

00:35:33 [Laura]
Woah.
00:35:34 [Laura]
Yeah.
00:35:35 [Laura]
So there’s lots of considerations in that.
00:35:37 [Laura]
And so, okay, then do I want the shopping?
00:35:39 [Laura]
Do I do it like as an online thing or how do I want that to look?

00:35:43 [Laura]
Yeah.
00:35:43 [Laura]
I just had to really start evaluating that in the in the couple months leading up to it.
00:35:49 [Laura]
Just when I was go holding and start looking at it, like, everybody else starts looking at where their kids are gonna go to school.
00:35:54 [Laura]
I’m the person that’s like, where am I gonna shop?

00:35:56 [Alison]
Me too.
00:35:56 [Alison]
I’m like, I don’t know about shopping, but I’m like, where am I gonna work?
00:35:59 [Alison]
Because that’s gonna inform where I’m gonna live, and then I’ll

00:36:02 [Laura]
talk about

00:36:02 [Alison]
schools.
00:36:03 [Alison]
Yep.
00:36:04 [Alison]
But a little bit within reason.
00:36:06 [Alison]
Awesome.
00:36:06 [Alison]
What would you say to somebody that maybe has orders for next summer or coming up for the spring?

00:36:11 [Alison]
What would you tell anybody with a business like yours or in person or virtual?
00:36:16 [Alison]
What would you tell them to do first?

00:36:18 [Laura]
I would I don’t think it’s too early to start looking at the requirements for what you need to do to move your business.
00:36:27 [Laura]
And don’t be afraid to seek I’ve just decided, you know what?
00:36:32 [Laura]
I I decided that I needed to just default to legal help and, and not try to and not accidentally get myself into any kind of trouble.
00:36:41 [Laura]
Yeah.
00:36:42 [Laura]
And so there’s lots of options out there, but I wanted to make sure that I’m doing everything legit.

00:36:49 [Laura]
So I would just say making sure that you don’t wait.
00:36:54 [Laura]
If you know you’re gonna be moving or if you even suspect that even if you don’t have those hard orders, go ahead and just start looking into the requirements of your new state, but also know that you have if it if your business is based in your current location, you will probably have to submit paperwork to shut that down in your current location when you leave just to be mindful.

00:37:15 [Alison]
Absolutely.
00:37:15 [Alison]
You can’t as soon as you have any idea of where you’re going, you need to start some variation of the move.
00:37:20 [Alison]
The research, core editor analysis, keyword analysis, like, all

00:37:23 [Speaker 6]
of that.

00:37:24 [Laura]
Yes.
00:37:24 [Laura]
And I did that stuff because it feels like more like the fun stuff than Yeah.
00:37:28 [Laura]
That’s true.
00:37:29 [Laura]
Versus the legal stuff, but definitely don’t sit on the legal stuff.

00:37:33 [Alison]
Yeah.
00:37:34 [Alison]
And it just, and it feels like it’s forever away, but then it hits you like a ton of bricks and it’s, I can’t do this anymore.
00:37:40 [Alison]
And you just get to a point of capacity.

00:37:42 [Laura]
Shut down.
00:37:43 [Laura]
Mhmm.

00:37:43 [Alison]
Absolutely.
00:37:44 [Alison]
Awesome.
00:37:44 [Alison]
Okay.
00:37:45 [Alison]
So do you have any questions for me before we recap all of our current advice?

00:37:50 [Laura]
No.
00:37:51 [Laura]
No?
00:37:51 [Laura]
Okay.
00:37:51 [Laura]
Cool.

00:37:52 [Alison]
Awesome.
00:37:53 [Alison]
Okay.
00:37:54 [Alison]
So you’re doing you’re getting clients on Instagram.
00:37:56 [Alison]
And so keep getting clients.
00:37:58 [Alison]
You’ve got a solid email list already.

00:38:00 [Alison]
You’re already emailing people out, which I don’t know if you caught that.
00:38:03 [Alison]
You’re taking a bait like, a little workcation outside of your house, like, once a month.
00:38:07 [Alison]
That’s brilliant.
00:38:08 [Alison]
It’s beautiful strategy.
00:38:09 [Alison]
I should probably do the same.

00:38:12 [Alison]
And so I we wanna suggest that you really focus on the virtual stuff.
00:38:17 [Alison]
And that means your website, that means some keyword analysis, maybe duplicating your to show up in those regionally specific keyword option keyword targets, the Delmarva Delmarva, and Delaware.
00:38:31 [Alison]
And then because you’re not staying long, do not blog for location.
00:38:35 [Alison]
Blog for big pain points that are, speaking to your ideal client no matter where they are.
00:38:41 [Alison]
And maybe that’s a matter of a few of them.

00:38:42 [Alison]
Some people moving from hot to cold to hot.
00:38:44 [Alison]
I I don’t know.
00:38:46 [Alison]
And then really focus in on that packing travel guide.
00:38:50 [Alison]
Use that regularly.
00:38:51 [Alison]
Be pushing that on pin post, a pin reel.

00:38:54 [Alison]
Maybe once a month, you’re doing some of the same content over and over.
00:38:57 [Alison]
Same type of content over and over again so that people are seeing it and pushing it.
00:39:01 [Alison]
You’re showing people how to use it, building that interest and that intrigue for wanting that lead magnet.
00:39:06 [Alison]
And that way, you’re getting in their inbox and then you’re showing them you’re building that trust.
00:39:12 [Alison]
And I love that you’re already emailing them out, but I would also consider how can you provide new content in that email so that you’re not reinventing the wheel, so to speak, but you’re keeping people engaged and wanting to know.

00:39:24 [Alison]
Once a month series of something, maybe that’s every other week.
00:39:27 [Alison]
I don’t know.
00:39:27 [Alison]
But see how you see if there’s some way you can create new content, new value that might be slightly different than Instagram and Facebook, which you’re already doing.
00:39:35 [Alison]
But I do love that you’re hitting people where they’re at.
00:39:37 [Alison]
I think that is brilliant, and I’m so glad you’re already doing that.

00:39:40 [Alison]
So yeah.
00:39:41 [Alison]
So blog, but not location specific.
00:39:44 [Alison]
Get those keywords, maybe a couple different location a couple different home pages, and then push out that really awesome lead magnet you’ve got.
00:39:51 [Alison]
And and push out the one that’s overarching, the travel one.
00:39:55 [Alison]
That’s awesome.

00:39:56 [Alison]
Laura, if you have any questions, feel free to hit us up.
00:39:58 [Alison]
And, of course, stay in touch.
00:40:00 [Alison]
We wanna see how this is going for you.
00:40:01 [Alison]
So we can get to that in 10 a month.
00:40:03 [Alison]
You can do it.

00:40:03 [Alison]
Yeah.
00:40:04 [Alison]
You can do it.

00:40:04 [Laura]
Thank you, Allison.

00:40:05 [Alison]
Yeah.
00:40:06 [Alison]
Thank you for being here.
00:40:07 [Alison]
And as always, guys, if you are, listening, please feel free to share this on the gram, hashtag keep it moving pod.
00:40:14 [Alison]
And if as always, if you have questions for me or Melissa, you can find us on the socials linked below.
00:40:18 [Alison]
Thanks so much for listening.

00:40:23 [Melissa]
Thank you so much for listening.
00:40:25 [Melissa]
If you’re enjoying the show, would you do two things?
00:40:27 [Melissa]
First, leave a review.
00:40:29 [Melissa]
Just stars would be awesome.
00:40:30 [Melissa]
And two, forward this episode to a biz bestie, no spouse, or anyone facing moving their business.

00:40:35 [Melissa]
We’d love it if you shared this episode with even just one person.
00:40:38 [Melissa]
If you have questions, you can reach out to Allison on Instagram at alison belle photog, or you can find me, Melissa, in my Facebook group, Picture Perfect Rankings.
00:40:48 [Melissa]
Check the show notes for links, and we’re so excited to

00:40:53 [Alison]
have you

00:40:59 [Laura]
guys

00:41:02 [Alison]
here.