KIM 001 : Moving Your Business is Scary

Scared of moving your business? 📦 Don’t worry, we’ve been there! Tune in to our podcast for advice on navigating business relocations as military spouses. From SEO to social media, we’ve got you covered on how to transition your photography business to a new location! Looking for a coach to help you finally understand SEO and get your website found on Google when you move your photography business? Check out Melissa’s signature Group SEO Coaching Program and get started today!

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Show Highlights :

• 00:00:00 – Introduction and Background
• 00:05:30 – Challenges of Moving a Business
• 00:13:09 – Addressing Fear and Making a Plan
• 00:20:02 – Planning for SEO
• 00:22:33 – Importance of Social Media
• 00:25:08 – Rebuilding Email Marketing List
• 00:26:00 – Benefits of a Scouting Trip
• 00:28:11 – Encouragement to Start Planning

Connect with Alison – @alisonbell
Connect with Melissa – @pictureperfectrankings

Show Summary:

Introduction and Background

Hey there, it’s Melissa, one half of the dynamic duo behind our podcast “Keep It Moving.” In our latest episode, my biz bestie Allison and I delved into the daunting topic of moving your photography business to a new location. With a combined 27 years of experience in photography and nine business relocations under our belts, we shared our insights and actionable steps to help you navigate this challenging process.

Challenges of Moving a Business

We kicked off the episode by acknowledging the fear and uncertainty that comes with moving your business to a new place. Whether it’s due to military relocations, job changes, or personal reasons, uprooting a successful business can be a scary and overwhelming experience. From the unknowns of a new city to the challenges of rebuilding your client base, we discussed the various aspects that make moving your business a daunting task.

Leveraging Your Strengths

One of the key points we highlighted was the importance of leveraging your strengths when planning a move. For me, SEO is my forte, while Allison excels at Instagram. By identifying what you enjoy and are good at, you can tailor your plan to focus on those areas, ensuring a smoother transition to your new location.

Planning for SEO When Moving Your Business

We also delved into the significance of SEO, social media, email marketing, and scouting trips in preparing for a business move. From researching keywords for your new location to building up your email list from scratch, each step plays a crucial role in establishing your presence in a new market. Additionally, we shared personal anecdotes, like Allison’s chance encounter with me during a photo session, highlighting the power of social media in connecting with fellow photographers.

Making a Plan

Throughout the episode, we emphasized the importance of making a plan, even if you don’t have all the details yet. Starting with a basic outline and filling in the blanks as you go can help alleviate some of the stress and uncertainty that comes with moving your business.

Moving your photography business to a new location may be daunting, but with the right mindset, plan, and support, it’s a challenge that can be overcome. Stay tuned for future episodes where we’ll dive deeper into these topics and provide more tips and strategies to help you keep it moving in your photography business.

Thanks for tuning in, and remember, you’ve got this! If you need help with your SEO even if you aren’t moving your business I encourage you check out the Shop tab with several courses aimed at getting you ranking on Google. Or you might be a great fit for our Group Coaching program where I’ll walk you through step by step how to SEOify your website and raise your rankings!

If you enjoyed this post then we think you might like :

• How to Setup Google Search Console for Photographers
• Refreshing Your Blog: Tips for Transitioning Genres or Locations
• Blogging to Increase Your SEO : A Photographers Guide

Melissa & Alison have taken their polo’s public in their new podcast Keep It Moving. With a combined 27 years of experience in photography and nine business relocations under their belts, they share their insights and actionable steps to help you navigate the challenging process of moving your business.

From SEO and Instagram tips to location scouting, pre-move checklists, networking and more they will cover it all. They are mapping out exactly how they have moved their businesses and started booking clients in their new locations even before they have packed any boxes. Moving your business is hard and these girls can show you how to do it successfully!