KIM 003 : What Works, What Doesn’t?

Are you facing a business relocation and feeling overwhelmed with all the changes ahead? Well, you’re in luck because Allison and I have got you covered with some actionable steps to help you keep your photography business moving smoothly.

Looking for a coach to help you finally understand SEO and get your website found on Google when you move your photography business? Check out Melissa’s signature Group SEO Coaching Program and get started today!

Show Highlights:

00:05:30 – Evaluating Workflow and Business Changes
00:10:41 – Importance of Website and Portfolio Updates
00:16:14 – Pricing Strategy and Portfolio Adjustments
00:21:45 – Adapting to New Locations and Styles
00:26:05 – Reflecting on What’s Working and What’s Not

Show Summary:

Relaunch and Restart: What’s Working and What’s Not in Your Photography Business

Evaluating Your Business Before a Move

Moving your photography business to a new location can be both exciting and challenging. It’s the perfect opportunity to reevaluate what’s working well in your business and what needs to change. Before you pack up your gear and head to a new destination, take some time to reflect on your current business practices.

Personal and Professional Changes

One of the first steps is to create a list of what you love and what you want to walk away from in your business. Consider factors like your shooting preferences, scheduling constraints, and personal commitments. Are there aspects of your business that no longer align with your goals or values? This is the time to make those tough decisions and pivot towards a more fulfilling direction.

Website and Branding

Your website is your biggest asset for marketing your photography services. Evaluate if your current website design, branding, and portfolio images are effectively showcasing your work and attracting potential clients. Consider rebranding or updating your website to better reflect the experience you offer to your clients.

Workflow and Pricing

Take a deep dive into your workflow, from editing processes to client onboarding. Are there areas where you can streamline or improve efficiency? Additionally, review your pricing structure to ensure it aligns with your cost of doing business in the new location. Avoid the temptation to lower prices out of desperation, as this can attract the wrong type of clients and devalue your work.

Portfolio Updates and Style Changes

As you prepare for a move, consider updating your portfolio to reflect the new location and any changes in your photographic style. Showcase images that resonate with the local environment and clientele you aim to attract. Whether it’s adjusting your editing style or exploring new genres, use this transition as an opportunity to refresh your portfolio and attract the right clients.

Conclusion

Relaunching and restarting your photography business in a new location requires careful planning and reflection. By identifying what’s working and what’s not in your current business, you can set a solid foundation for success in your new environment. Remember, the goal is to build a sustainable income and clientele as quickly as possible in your new location.

If you have any questions or need further guidance on navigating a business relocation, feel free to reach out to me on Instagram at @PicturePerfectRankings. Let’s make your photography business thrive in its new home!

Thank you for tuning in, and remember to share this article with fellow photographers facing a business move. Your support means the world to us!

If you liked this article you might also like:

• KIM 002 : FOMO Before You Go
• KIM 001 : Moving Your Business is Scary
• SEO Made Simple: Tips and Tricks for Photographers

Melissa & Alison have taken their polo’s public in their new podcast Keep It Moving. With a combined 27 years of experience in photography and nine business relocations under their belts, they share their insights and actionable steps to help you navigate the challenging process of moving your business.

From SEO and Instagram tips to location scouting, pre-move checklists, networking and more they will cover it all. They are mapping out exactly how they have moved their businesses and started booking clients in their new locations even before they have packed any boxes. Moving your business is hard and these girls can show you how to do it successfully!