Types of Blog Posts Every Photographer Should Be Writing

If you’ve been blogging for your photography business, that’s amazing. Seriously. But there’s a common mistake that a lot of photographers are making right now, and it’s time to talk about it.

You’re writing local blog posts. Best doulas in your area. Number one birth center. Easter events near you. And those posts aren’t bad. I actually recommend them often. But here’s the problem: when that’s all you’re writing, your blog stops looking like it belongs to a photographer.

When someone scrolls your blog and all they see are features on other businesses, they start to wonder whether you’re a photographer or a local community blog. And that confusion is costing you.

The good news is, this is an easy fix. You just need to understand the different types of blog posts you should be writing and how to balance them. That’s exactly what this post is about.

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But before we dive in—Hi! I’m Melissa—an SEO expert helping portrait photographers get found by dream clients on Google, without the tech overwhelm. Whether you want done-for-you services, coaching, or blogging strategies, I’ve got you covered. Ready to stop being the best-kept secret in your market?

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Want the full conversation? Listen to the podcast episode with Alison & me. Prefer to skim? This post breaks it all down step-by-step so you can start implementing right away.

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Why the Balance of Types of Blog Posts Matters

The reason you started blogging local posts in the first place makes sense. You wanted to get your business name out there in your community. You wanted Google to associate you with your area. All of that is still true.

But the majority of posts on your website need to be photography related. If you have 10 blog posts and all 10 are about local resources, that’s a problem. You need to write at least 15 posts about photography to balance it out.

Think about it from the perspective of a potential client landing on your blog for the first time. You want them to immediately know you’re a photographer. You want them to feel like you’re the expert. You want them to trust you before they even reach out.

That’s what the right mix of blog posts can do for you.

Bucket 1: Pre-Session FAQ Posts (The Most Important Type)

This is the bucket that needs to make up about 50% of everything you’re blogging. That’s not a suggestion, it’s the goal.

Pre-session FAQ posts are all about client education. These are the questions your clients are already asking (and the ones they should be asking but aren’t). Things like what to wear to a session, when to book, how to prepare older kids, what to expect on a session day.

Here’s the thing a lot of photographers miss: when you write these posts, you’re not just convincing your potential client. You’re also convincing Google. Google’s quality framework looks at experience, expertise, authority, and trust. Every time you write a post about how you handle big families or what to expect at a newborn session, you’re putting all of that out there for Google to see.

And the best part is these types of blog posts are endlessly expandable. Let’s take a “what to wear” post as an example. You could write one version for family portraits in the spring, one for summer, one for fall, one for winter. Then do the same for maternity. That’s eight posts right there and you haven’t even touched seniors, newborns, or pets yet.

Same goes for a “when to book” post. You can write that for families, seniors, maternity sessions, newborns, and more. The topics are not running out anytime soon. If you feel stuck, head over to here and grab my free download of 35 blog post ideas.

This is where your energy should go first. Pre-session FAQ content is the core of blogging for photographers who want to show up on Google and convert visitors into clients.

Bucket 2: Products and Heirlooms Posts

The second bucket is all about educating clients on the physical products you offer. Prints, albums, framed wall portraits, print boxes. If you’re not talking about your products, your clients aren’t thinking about them.

Here’s a reality check: if your gallery doesn’t have a shop turned on, some of your clients are going somewhere else to print their photos. And they’re paying someone else to do it. That’s money you’re leaving on the table.

One great approach is to create a product blog series. Spend one month writing about loose prints. The next month, write about albums. Then framed prints. Then print boxes. Build that series out and then link it all together on a page you can send to new clients so they’re already thinking about wall art and heirlooms before their session even happens.

These are also some of the most powerful types of blog posts for reaching past clients. Write a post about why a family photo album matters, send it out to your email list, and you might be surprised how many past clients come back and say, “You know what, I’ve been meaning to order one.”

The angle that works really well here is giving clients permission. They’ve already spent money on hair and makeup, outfits, and their session. You’re just helping them see that letting those photos sit on a hard drive forever isn’t the ending their family deserves. A beautiful album or wall portrait is the natural next step.

Product posts are a genuinely underused type of blog for photographers. Don’t skip this bucket.

Bucket 3: Local Feature Posts (Just in the Right Proportion)

Yes, you should still be writing local feature posts. This isn’t about cutting them out. It’s about making sure they’re not the only types of blog posts on your site.

Here’s a simple formula to think about if you’re publishing four posts a month:

• Two posts on photography topics and pre-session FAQs
• One post on products, gift guides, or a product-related topic
• One local feature post

If you’re only posting once a month, rotate through them. One month a local resource, next month a pre-session FAQ, the month after a product post. Keep cycling through so no single type dominates.

The goal is simple: when someone visits your blog, they should know immediately that you’re a photographer and that you’re knowledgeable about your community. Both. Not one or the other.

Bonus: Updating Old Blog Posts Is a Type of Blogging Too

This one doesn’t get talked about enough. Going back and refreshing old content is a completely valid part of your blogging strategy.

If a post has dropped in rankings, it might just need a refresh. Check your Google Search Console and look for posts sitting on page two. Sometimes a little update is all it takes to push something to page one. Also look at the keyword you originally used. If your data shows you’re naturally ranking for a slightly different keyword that gets more traffic, it might be worth pivoting.

If you’re blogging once a month, try to refresh at least one old post that same month. You’re covering something new and keeping something old relevant at the same time.

This is an easy win that most photographers overlook completely.

What to Do If Your Blog Is All Local Posts Right Now

First of all, don’t delete anything. Those posts are still working for you in some capacity and removing them won’t help.

All you need to do is start adding to them. Begin writing photography-related FAQ content and product posts. Over time, the balance will shift. The goal is that when someone scrolls through your blog, the overall impression is clear:

“She’s a photographer who also knows her community really well.”That’s it. That’s the whole goal. You just need the right ratio of types of blog posts so your website tells the story you want it to tell.

Want Help Staying on Top of Your Blogging?

Knowing the different types of blog posts you should be writing is one thing. Actually writing them consistently is another.

That’s exactly why The Blogging Club exists. Every month, you get two done-for-you blog post outlines written specifically for photographers. No more staring at a blank page wondering what to write next. No more letting your blog go stale for months at a time.

Join photographers who are already using The Blogging Club to stay consistent, show up on Google, and actually be seen as the experts they are.

→ Check it out here: The Blogging Club

If you liked this post, we think you’ll love these:

AI Blogging for Photographers: How to Blog Better Than a Bot

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The Future of SEO: Why It’s Not Dead (And How AI Is Actually Proving That)

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Wondering why your website isn’t bringing in inquiries? I’m covering the 5 biggest SEO mistakes photographers make in my free masterclass.

Watch now → https://pictureperfectrankings.com/5-mistakes